YouTubers and Instagram Stars Have Quickly Become the Only Voice That Matters for Consumers in the Beauty Industry. On YouTube, I am subscribed to 40 (yes, 40!) beauty “gurus”.  Excessive? Let me explain. Over the past decade, YouTube has exploded as a user-generated platform for companies and people around the world to share their ideas,

In today’s society, many organisations have established themselves through ‘digital’ offerings, creating online specific content, allowing users to access news in alternative ways and diverging the uses of social platforms. BuzzFeed An American internet media company that focuses on social media, news and entertainment. Although the platform has a reputation for offering the weirdest quizzes