The last decade has seen digital advancements in all aspects of the word, from Elon Musk trying to get to Mars or the unhackable internet. With every company and business having an online presence, and Covid causing everyone to go contactless, it makes me wonder, about the future of our finances? With Bitcoin taking over

This is a question that has been bouncing around in my head for a couple of weeks now, after I was ‘influenced’ to buy a mascara and guess what? That’s right…two days later the same influencer was promoting a DIFFERENT mascara on her story. What about the one I had just ordered? It was supposed

2020 will forever be remembered as the year of the pandemic. Effects from the year will undoubtedly have a lasting impact for years to come as every business has to adapt to the “new normal”. There is no business that has escaped unaffected. Therefore, businesses of every size globally have been forced to adapt, innovate

The athleisure wear industry is estimated to be worth £2.5 billion in the UK alone; and is only expected to increase throughout the next five years. This rise could be attributed to the increase in social media influencers who make their living sharing exercise related content; and have generated buzz around exercise, especially for their

The debate continues if social media influencers can be classified as positive influences on younger generations, or are they brainwashing them?  The emergence of social media in the last 20 years has drastically changed people’s prospect on what they believe to be true, due to what they read online. A study conducted by the New

With the ever-growing popularity of social media, anyone with internet access has the ability to grow a following and share their life online. However, as a result of the huge growth in social platforms, a culture in “cancelling” public figures has taken shape.  What does it mean to be “#Cancelled”?  Cancel culture or being “#cancelled” is

A help or a hinder? influencer [ˈɪnflʊənsə] NOUN a person or thing that influences another. “he was a champion of the arts and a huge influencer of taste” ·             marketing a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on

Using social media influencers as a marketing tactic is a very popular and effective method to reach a large audience and increase brand awareness. Credibility, attractiveness, and relatability are among the key indicators of an influencer’s ability to influence. The rise in social media has changed media consumption massively as the years have went on.

In May 2019 I started my yearlong placement in the Marketing Department of Harry Corry Interiors.  It is fair to say I was very nervous starting this role as I was used to living the student life and only ever working part time. I had never experienced working in an office 40 hours a week

Social media can be an excellent tool for outlining what your business stands for, what your over arching values are. It helps identify quickly the ideal client base to start building relationships with. Social media for business is a sustainable way to reach the right demographics, audience and keep in touch with them while increasing