This is a question that has been bouncing around in my head for a couple of weeks now, after I was ‘influenced’ to buy a mascara and guess what? That’s right…two days later the same influencer was promoting a DIFFERENT mascara on her story. What about the one I had just ordered? It was supposed
One explanation to why transparency in PR is taking the business’ middle stage is a direct result of web-based media. It’s simpler now for clients to consider brands responsible for their activities. Regardless of whether it’s an awful survey on a blog, or an appeal circling Facebook, people in general are progressively vital in shaping
Honesty or Survival? In this crazy social media world that we are engulphed in, we are aware and sometimes unaware to the extent in which public relations is utilised to save the reputations and business of many celebrities, companies, influencers, government and numerous others. The question, however, is good public relations being honest, or is
Reality TV. The genre that has overtaken our lives, from watching ordinary people find the “love’ of their lives on a luxury island, to watching important political figures such as Stanley Johnson eating kangaroo…bits. We sit down and indulge ourselves on entertaining content, usually thanking god that it’s not us having to serenade Simon Cowell.
If you haven’t been aware of The Greatest Showman bubble we’ve all been living in since Christmas, do you even own a phone with acceptable 3G coverage? (or clearly you haven’t been paying the Wifi bill in your student houses). Because if Hugh Jackman Gifs are not dominating your Twitter, or Zac Efron all up