Applying for a placement year? Look no further!

My 5 top tips to applying for a placement

This week sees me reaching the halfway mark of my placement year with Morrow Communications – time flies when you’re having fun! It really is hard to think of how it felt to vigorously prepare for interview after interview and to be told (if even) ‘you have been unsuccessful’.

I went in a little hot with my search for a placement. Having built up my experience in PR and event work over the past 5-6 years, I felt confident and looked forward to the process. But if anything, this was a huge wake-up call and somewhat prepared me for the real world!

For anyone out there who is in the process of either applying for a placement or on the fence on whether to do one, I have a few tips that might make the decision/ process a little easier for you.

Here are my top 5 tips for your placement search that you maybe never thought of before – regardless of your industry!

 

  1. If you can do a placement, DO IT!

Being two or so years older than my peers in uni and seeing my friends already on the road to graduation, I always had it in my head not to do a placement. I felt it would hold me back from my aspirations of travelling and thought that I was already too far behind. Realistically, everyone has a different path! But I’m so glad I took the time to think about my decision in a rational way. Here’s just a few of the benefits I have seen so far from doing a placement:

Networking – You have no idea how important this is! It takes just one conversation with someone to spark a relationship, and you have no idea how that person can impact your future! So, get yourself out there. This job has provided me with a platform to meet some well-known clients. It has also allowed me to grow relationships with the media and help me step out of my comfort zone.

Learning on the job – Although the book side of uni is so important, it’s also vital to get ‘on the job’ knowledge of how things operate. Even how professionals within the workplace carry out day-to-day roles. I may only be here a year, but the past 6 months have taught me more than any book or journal ever could.

Confidence I would consider myself to be a pretty confident person. But coming into placement put me in a bit of an uncomfortable position. Office life was new to me. But that didn’t last long! My confidence has come along so well since beginning placement. From speaking with clients to handling myself in a work environment and within meetings. All these things can be taken anywhere with me!

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  1. Preparation is key – but don’t overdo it!

To be honest, I have been lucky in the past in terms of interviews – in that I haven’t had to do many! And those I have done have been quite informal. One thing I did learn is that one interview will be totally different to the next. Learn about the organisation, the way it works and some of the clients they deal with. Keep an eye on the biz within your industry! It’s cool to know the current news. But more so, learn about you! Know yourself inside out, key roles you’ve played, opportunities you have taken. Understand yourself in a way that you will be equipped to answer any question an employer throws your way, making your answer relevant to your experience.

  1. Follow your heart and no one else’s

We live in a world where people want to impress others and not always for their own benefit! You won’t get to repeat your placement year, so make the most of it. Although it can be easy to fall for the best paid placement, the chance to travel or maybe even what your parents/family/friends will say, take a good look at what you are applying for and make sure it will be worth your while. Make sure it is something you will totally benefit from. Look for a challenge. Placement is an opportunity to test you as a student and grow you as a young professional!

  1. Been accepted, but not fully happy?

If you get to an interview and feel like it maybe wasn’t what you expected, don’t be afraid to decline the opportunity if you get offered the place, or to go to the next stage of the process. I found myself in the scenario of getting to the final stages of the application process and not being fully happy. If you have any doubts just listen to your gut. The right one will come along!

  1. What’s for you won’t go by you

Doing around 5-6 interviews took its toll on me and I started to get a little down in the dumps about it! Don’t get yourself down about being unsuccessful. If anything, use it as ammunition to do better the next time! Sometimes it’s more about the type of person the organisation feels will suit them best and not about your performance. If you can ask for feedback, do! This will give you the chance to see where you went wrong. I am a strong believer in everything happens for a reason. So, if you don’t get the placement you initially wanted, it can only mean something better is waiting down the line, believe me!

 

If you are currently going through the process of searching for a placement – good luck! And if you take anything from this piece, let it be ‘what’s for you won’t go by you’ 😊!

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Émer Stinson is a 3rd year BSc in Communication, Advertising & Marketing student at Ulster University, currently on placement at Morrow Communications. She can be found on Twitter: @StinsonEmer and on Instagram: @emerstinson

Flying the nest

Moving to a new place can be a daunting experience. The bright lights, the constant hustle and bustle, one day hurtling into the next.

Coming from a small town and being thrown into the city lifestyle can ask a lot of a “culchie” as city slickers like to call us non city folk.

For my university placement year , I decided to move to Barcelona. As the baby of my family I was the last one to fly the nest and leave my family behind. I felt like I was ready to go somewhere different, somewhere new. My dad lived in Spain when he was at college and my sister had lived in Spain a few years previously and I wanted to be the next on that list of ex-pats. Nothing would do that I would get my placement in España.

After a long job hunt I finally found a position in Barcelona as a digital marketing assistant in a Video Marketing Company. As a city I had never visited before, it was scary, exciting and ultimately life changing. If the tough 9-6 job hadn’t been included in the placement year deal,  I might still be there…! The prospect of 8 months in Barcelona was surreal, an opportunity of a lifetime, a brand new venture into the big bad world for me. Accommodation sorted, flights booked, job placement ready I was set for the Catalonian capital.

As a person who loves to always be in company, I found it incredibly hard adjusting to not having my friendship group around to have a cuppa tea or go shopping with. I didn’t like spending time on my own AT ALL. Over time though, I gradually grew to enjoy my own company, so when I did make friends in this new city where I knew NOBODY, it made such a difference to my lifestyle and my general mood. I never thought I would be the sort of person who could enjoy my own company but after this experience I definitely appreciate it a lot more.  Even though making friends took me a little while to do, it was worth it in the end. My Barcelona family circle kept me going through my months abroad, whether they reined from Ardboe, England, Canada or Germany, each one made my experience so worthwhile and I now have connections in all corners of the globe!

 

 

Possibly my favourite part of my time in Barcelona was the impromptu exploring. No plans, no destinations, no expectations. Whether it was roaming the streets of the city or going to the train station and getting on the next train to a neighbouring town for the day. These days always seemed to just, fall in place.

Getting lost on the streets of El Born or arriving onto the beach side train station at Tarragona. From sampling “Barcelona’s best churros” to walking in the Roman ruins in a neighbouring town, our spontaneous day trips were always a great success. Constantly reminding us of how lucky we were to be living in this stunning city.

El Bunkers del Carmel, a showstopper and a hidden attraction. Whether watching the sun rise or the sunset, you are in for a truly beautiful natural spectacle. Birds serenading the sun as it set was the perfect evening treat for any visitor or local.

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Putting aside all the fabulous aspects of moving to another city, I can’t forget about the homesickness. I did suffer a lot especially in the first two summer months. But this wasn’t going to let this stop me make the most of my time. It made me try something new. I joined Barcelona Gaels, the Gaelic team in Barcelona. This helped me find a bit of home in my new city. Joining the team was one of my best decisions. Running up Montjuic on a Thursday evening in 20-degree heat is undeniably a tough test, but an experience nonetheless! This team really made me feel welcome. The team spirit, the happiness for your teammates when they scored or even the craic on a team night out kept me going on those missing-home days.

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As I look back now, I am thrilled that I moved. I’m happy that I persevered on the tough days, embraced the good days and can now have such happy memories.

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I could talk for days on my favourite parts of my Barcelona, a city that will forever remind me of some tough days in work but an incredible myriad of memories that I will forever look back on with a happy heart. When I think of the girl I was before Barcelona and the girl I have become they are just worlds apart. With more independence, more appreciation, more perspective and more motivation, I’m glad I took that leap into the unknown and changed my life for the better…Barcelona style!

Barcelona, a Mediterranean city where new meets old, nature meets city and day meets night. Where buildings are art, food is life, work is play and every night is the night to meet up with friends.

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Derbhla Evans is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: LinkedIn – https://www.linkedin.com/in/derbhla-evans-132417153/

Did I give up on my dream of becoming an artist…or am I right where I need to be?

So here’s a little bit about me: My name is Kayleigh, I am 22 years old and I am only half way through my university degree. However before I can get to the good stuff I have to take you right back.

From a young age I always dreamt of being an artist. When I was in secondary school I lived and breathed art. Although I was very academic I only worked hard in other subjects (history & business) so that I could get the grades I needed to get into art school.

Long story short… my hard work paid off and my childhood dream came true. I was going to be an artist!

The calm before the storm 

In September 2016 I packed my bags and moved to the big city (Belfast). I was full of hopes and dreams; nothing was going to get in my way. Throughout my first semester my attitude changed. This course was not living up to my expectations, my dreams. I changed as a person. My parents noticed how unhappy and unenthusiastic I had become. This course was draining my passion for art from me day by day.

I have been told it takes real courage to change direction.

 

 

 

 

 

 

 

 

An Insight into Art School

One thing that you should know about studying art is that the meaning is more important than the execution. For example you could be amazing at art. You could draw the most perfect portrait, or paint the most beautiful painting the world has ever seen. But the question is… WHY did you draw that, what does it mean? 

It’s pretty…yes… but it doesn’t have a purpose or a story! (This is what they will tell you)

On the other hand someone could grab a ruler and draw a straight line. Perhaps they are feeling adventurous today and draw a square. But this is no ordinary square. Their square is the lines that define society.

My point is: It doesn’t matter how good the execution/final piece is, if there is no story or purpose to the art you will not get a good grade.

So is the creative idea more important than the execution if you want to become a successful artist?

*Come January 2017 I dropped out of my degree. I felt as though my world had ended but I couldn’t continue being this unhappy.

New Strategy

In September 2017 I started a new course: Communication, Advertising & Marketing at UU. To be honest I applied for this degree blindly. My dreams had been shattered. The future, unknown.

I was taught in school that marketing was a type of business degree that involved boring people in suits sitting in an office all day long reading reports etc. You would lead an extremely boring life…but hey you would be loaded!

How wrong was I? I was led down this path for a reason.

The re-invention of myself to date

I am now 4 months into my placement year at The Irish News. Every day I am faced with a new challenge or a new campaign. We create and pitch ideas. My ideas are actually listened to and taken on board. Once we establish that magic idea, we create a brief and send it to designers. We brief them on exactly what we would like the campaign to look like. From imagery, to colours to the overall design.

So am I the artist or is the designer who knows how to use photoshop?

I may not have created the final product…. BUT I was taught in art school that the final product is worthless if it doesn’t have a purpose/a story/a message.

It was drilled into me that I had a stupid dream because being an artist was like being a pop star, “you are never going to make it” “what will you do as a job”. There was a very slim chance that the world would see my art.

 

“Don’t give up on your dream because it is not going in the direction you want. There are different routes to the same destination. Stay focused and determined.”-  Janice Harris      

 

I took a different direction to achieving my dream. The dream I am now living.

I am no Picasso or Van Gogh but I guarantee that the majority of you reading this will have seen our artwork in the newspaper, online or perhaps on the side of a bus, you just don’t know it.

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Being a marketer means that my art is seen by the world, it has a purpose, it has a message and it has made a difference.

 

So… has my dream changed or developed? -That’s up for debate.

 

Kayleigh Tinney is a 3rd year BSc in Communication, Advertising & Marketing student at Ulster University, current doing a placement year at The Irish News. She can be found on: Instagram – @Kayleightinney and LinkedIn – https://www.linkedin.com/in/kayleigh-tinney-76b240161/.

What I would tell myself 365 days ago…

I am currently on my year-long placement with Danone Ireland and I am lucky enough to enjoy it. However, it can be so easy to land yourself a job that you really don’t like. But this is good too. Here’s why…

I am writing this now because I was reminded of the stress of applying for placement jobs when helping a good friend with her CV in preparation for job applications. It made me question that when you start applying for your third-year internship, what do you really know? I mean you’ve only really completed one year of university and are still taking a wide variety of completely new modules and topics. How can you possibly know what role you want to undertake for a year? That’s the thing, you don’t. I study Communication, Advertising and Marketing at Ulster University which should really be called Communication, Advertising, Marketing, PR, digital media and graphic design, because there’s so much more to the degree than the title portrays. And this isn’t just my degree, every undergrad degree is the same and offers various career path options. Unless of course you’re studying a vocational subject like nursing, medicine or teaching- then you usually know what you’re going into… I hope!

To get to my point, with a degree like mine, I reckon it will take a couple of jobs before I properly find my niche in something I really love and would settle with.

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When I was applying for internships last year, I stressed about it so much, I wanted something as quickly as possible, simply so that I could enjoy my year without that added weight on my shoulders. I was so envious of my friends when they’d arrive in class with the news of their job and all I had was either an attempt at a CV, a handful of confidence knocking rejections or the guilt of non-applied for jobs. There’s always that person that has a job in the bag by Day 1- I was not that person. I knew I wanted to go to Dublin. That was all. So that’s all I applied for really. And yes, it may sound naïve to apply for the place before the job, but why not? I am still a student and for me, a change of location was all part of the experience. And I knew that wherever I ended up I was going to learn something anyway so that’s where my focus was. Dublin is one of the friendliest cities

I went through the motions of applications, online interviews, face-to-face interviews, assessment days, cover letter and CV editing and of course, rejections. But the way I looked at it was, yes, this is for a real-life job, but only as a taster for the future…. Realistically, no company is going to fully depend on a student or expect them to change the world. We are there to learn and develop. Life is full of people that won’t get you or appreciate you or agree with you, so of course rejections are inevitable. I learned so much from the application process alone, the most important thing being not to take everything so personally because that gets you absolutely nowhere! My dream job was a Marketing and Publicity role with Warner Bros. Ireland and I was shortlisted to the top 9 candidates meaning I had to attend an assessment day. I was beyond nervous for this but when I was further shortlisted to the top four, I started believing in myself for once, that maybe I could be good enough. Anyway, long story short I received a phone call in the middle of a good old Holylands’ barbecue to say I didn’t get the job. The enjoyable street party was unfortunately short-lived because I cried that much I went home. I had had enough, bearing in mind this was mid-late April, I felt like time was running out. I honestly couldn’t understand why I wasn’t good enough and thought this was just the end of the world. It was one of those situations where you hear news that completely blow any other worry, excitement or feeling completely out of the park until they don’t matter anymore in the slightest. I hated life. After a couple of hours of life contemplation (I am so dramatic), I recognised that I couldn’t actually have done anything more in that interview, so it obviously wasn’t meant to be!

One of the questions I kept asking myself last year was, ‘how am I supposed to know what I want to do?’ and what I would tell myself 365 days later is that you don’t. Careers are like one big chain of trial and error. My job at Danone is mostly communications and corporate affairs. This isn’t what I envisaged for myself 365 days ago but here we are. I would tell myself not to worry if I get a job I don’t like, because then I will know what I can rule out for the future. I am walking/ running down a career path where I believe change is inevitable and absolutely necessary in order to learn and develop. I would tell myself that placement is only one of the small and first pieces of the ‘Hannah’s Life Jigsaw’. It isn’t the be all and end all, there’s still plenty more to be put into place.Image result for the life jigsaw

Last year, I put so much pressure on myself to get this ‘dream placement’ and yes, it’s good to have a goal or an idea, but I would tell myself not to fixate on it. There will be aspects of every job you won’t like and aspects you do. But theseopinions give you the chance to fine tune the end goal you want for yourself. I am in a comms role and enjoying it. But placement has allowed me to develop my plan that I want to get a masters and a job in other aspects of my degree aside from communications, because you never really know until you try.

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Less stress is best.

 

Hannah Gilsenan is a third year BSc Communication, Advertising and Marketing student at Ulster University. She can be found at: Twitter – @han_gil98 and LinkedIn – Hannah Gilsenan

Placement Panic

In this exact moment in time I wish I could just press pause in my life so all the stresses and worries of second year could disappear into thin air and just bugger off for an appreciated 5 minutes (that’s all I’m asking for).

It pains me to say that I am guilty of entering second year with the delusional mindset that it’s not going to be that much harder than 1st year, however, spoiler alert, it actually is a LOT harder.

I know there will be other people in my class who will read this and laugh at me because they may think so far second year is a breeze. They obviously haven’t felt the same weight on their shoulders as I have and if that is the case honestly fair play because I’d love to be in your position. However, surprise – I am not! Because here I am, writing this blog about how incredibly stressed out I am and it’s only the start of November.

The main cause of my current condition of basically just being a big bag of nerves is due to the dreaded topic of placement. At present, the only thing that seems to be going through my sore little head are the words ‘placement’ and ‘CV’. I’m sure many people have been in a similar position, because no one wants to consider that there will be a time (very soon) when they’ll not be kicking around the Jordanstown mall with their mates or making their way down to the Hatfield on a casual Tuesday night, for the weekly ‘County Holylands’. Instead, they’ll be making their overnight oats, laying out their clothes for their 9-5 in the office and anticipating the dreaded alarm blaring beside them at 7am the next morning. I know I know; I honestly can’t bare to think about it myself, I’ll start tearing up.

However folks, this is the sad reality of the dreaded placement life the majority of us will unfortunately all face at some stage in our university lives. So I’m writing this blog because I want my fellow stressed students to know I feel your pain, like a slap in the face, I feel it. It’s daunting, nerve-wracking and just down right scary that we have to step foot into the adult way of life and start putting together a 2 page document that defines exactly who we are, what we can do and what we’re good at.  Realistically, it would take a lot more for the people reading them to see how pretty amazing we all really are.

Personally, I’m not even exactly sure what it is I want to do yet, or what route of my course I want wander down because there’s so many different opportunities. I’m anxious about every possible aspect of placement, including what tasks I’ll be trusted with, what clothes I’ll wear everyday (so I look suitable for the role), if I’ll find myself in the same place or perhaps across waters in new surroundings (which in itself, comes with a whole lot more responsibilities my brain can’t even bare to consider right now) and if the people I’ll be working alongside will even like me…and not kick me out.

So I’ll end on a slightly higher note than I started. If anyone stumbles across this word vomit I have splattered out onto this page, and even slightly relates to how I’m feeling then please let me know! It’s a lot easier to suffer when you’re suffering alongside someone else who’s in the same boat, someone who reassures and comforts you because THEY GET YOU. As the saying goes, “if you don’t laugh, you’ll cry”, so let’s all try have a laugh, even if we’re all just laughing at ourselves.

Holly Gillan is a second year BSc in Communication, Advertising and Marketing BSc student at Ulster University. She can be found at: Facebook: Holly Gillan, Twitter: @Hollyg453, Instagram: hollygillan987 and LinkedIn: Holly Gillan

Placement, In Retrospect

Everyone’s placement journey is different, for some of us we may find our dream job in one interview and for others, it may take several bottles of Rescue Remedy and endless nights on Glass Door.com.

What I learnt from the placement process is the most important thing you have to market is yourself, or how about, #SWOTYourself?

Strengths

Yes, we all did well in our A Levels, we’re here for that reason – we work hard, but we are not homogenous. Each of us offers something unique to future employers, some of us know what that is and some of us don’t but if the fit is right for you, your placement will be your match.

Try your best not to let your nerves get the best of you – excel in your strengths and your ability to communicate your ideas on why you are the best match for the prospective placement.

Weaknesses

My name’s Olivia McKearney and I completed six placement interviews; the first 1-4 were train wrecks. I prepped for each for them, had pages of notes of buzz words memorised but when I sat in front of the panel, everything was forgotten. I stuttered answers even though I knew I was more than capable to answer those questions.

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After each politely worded rejection I gave up for a few months, I applied for a final two placements and gave myself the ultimatum that if I didn’t get them I would go straight to final year – which is a completely worthy path but not the one I had planned to pursue.

On a Wednesday in May I had my fifth interview and I went in with one thing that had been absent from disasters 1-4, Confidence. I wasn’t intimidated anymore by the people across the table, I was able to converse with them because I knew the answers, and I didn’t need memorised statements.

The next day, I had my sixth interview. That afternoon, I was offered both placements and chose to accept McKeevers Chemists based in my home county of Armagh. You wait for a bus and two come at once.

Don’t become disillusioned, it will work out.

Opportunities

These prospective employers are here to give us opportunities to succeed, they wouldn’t have advertised the role if they didn’t want us, we’ll be taken seriously and treated professionally. I can only speak to my own experience when I say I received an unprecedented amount of opportunities on this year. From event planning, social media influencer outreach and content creation, this year provided the building blocks to my future career.

Don’t let anyone look down on your chosen placement, I have had, and still have people question the experience of what you can “really” achieve in a local company – check out my CV.

Some people remain largely ignorant to the effects of marketing, but not us as students, take every opportunity you can.

Threats

The obvious threat is that of competition amongst fellow students. We’ve faced that our entire educational career and it’s not going anywhere. As I said, you are unique as a person, better yourself and let employers see the real you across the desk – don’t let the biggest threat to success be you.

Placement was a pivotal year for me; I become financially stable and massively independent;

  • I travelled the West Coast of America for three weeks with my best friend.
  • I made my way to Budapest for a once in a lifetime music festival.
  • I realised the career path I want to endeavour and enhance my skills at.
  • I made wonderful friends and connections.
  • I achieved my own personal KPIs and know that I am more than capable and deserve my standing in the future of Communications.
  • I made myself proud.

If I can do it, you can too.

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Olivia McKearney is a Final Year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on LinkedIn at www.linkedin.com/in/olivia-mckearney  

 

 

A Year In The Real World

Here it goes, first blog and I don’t really know where to go with it but I’ll start by saying I’m currently writing this to avoid thinking about the dreaded dissertation! Week 4 and I still don’t know what I’m going to write 10,000 words on, surely I can’t be the only one?

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Rewind to March 2018, a second year student competing with hundreds of others for an opportunity to take a year away from studying and get a taste of what it’s like to work in ‘the real world’. At this stage in the year many students have already secured their placements but me being me I put it off until almost the last minute. May quickly came around and I finally bagged myself a few interviews, only to be rejected! At this stage I was talking myself into forgetting about doing a placement year and moving straight into final year, sure it would mean graduating a year sooner than expected and being done with Uni, that doesn’t sound too bad? (or so I tried to convince myself)

The summer had well and truly started and I still didn’t know where I was going to be come September, meanwhile others in my class had already started their jobs, I spent the next 3 weeks checking my emails about 30 times a day hoping Conor would send a job ad that I liked the look of. To spare you all reading another paragraph of invaluable information about my hunt for placement, my lucky day came and after a successful interview I was offered a 12 month post with Tourism Northern Ireland, yay! So don’t panic, even if you think you have left it too late you still have a chance to get a good placement.

Day one, the 17th of September and as you can imagine I was as nervous as I had ever been, I was a student with no experience, how am I going to know what to do? What if they expect too much of me? What if they don’t like me? What if I don’t like them? How am I going to get up at 6am every morning for the next year and travel 45 miles to Belfast!?

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First things first, if you are planning on taking a placement year I would HIGHLY recommend applying to Tourism NI, I couldn’t have asked for a better organisation to spend a year with. I joined the Social and Digital Marketing team and although I am studying a mainly PR focused degree I wanted something a little more marketing related, so this was perfect for me. Therefore if you can take anything from this, don’t limit yourself to what you apply for, if it’s not exactly what your degree title is and you think you could do it and meet the job requirements then go for it!

The team I worked in covered so much including looking after the Discover Northern Ireland website, consumer facing social media channels, digital partnerships and influencer marketing, data feeds, email marketing and visitor information along with all the general day to day admin. I think it’s fair to say that I got an excellent all round experience of all things digital marketing.

I had a lot of great experiences working with TNI but the highlight of the year has to be getting the opportunity to be involved ‘A Major’ (excuse the pun) sporting event in Northern Ireland. Unless you were living under a rock you will be well aware that The 148th Open was held at Royal Portrush in July and I got to spend a few days working in the TNI Marquee at the event – Not even our lovely Northern Irish weather could put a dampener on this!

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I have 3 top tips for anyone who decides to do a placement.

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  1. Network, Network, Network! You will come into contact with many people and other businesses throughout your time on placement so build as many relationships as you can with these people as you never know when these connections could be useful in the future.
  2. Don’t be scared to ask questions! We all like to pretend we know everything and don’t need any help, but the most important thing is if you are unsure about something no one is going to punish you for asking a question. After all a simple question is so much easier than putting extra pressure on yourself and trying to figure it out alone (This is something I wish I got into my head a lot sooner than I did).
  3. . Enjoy your year, take every opportunity and make a good impression.

Finally, after contemplating not taking a placement year I can now say I am so glad I did and I had the best year with Tourism NI. I would encourage everyone to take advantage of the opportunity of doing a placement year as you will gain invaluable experience and meet some great people along the way. If you’re lucky enough to get into TNI, I hope your experience is as successful as mine was!

Back to thinking about the dissertation for me…

Megan

Megan Carton is a final year Bsc Communication Management and Public Relations student at Ulster University. She can be found at LinkedIn: https://www.linkedin.com/in/megan-carton-351485182/