Using social media influencers as a marketing tactic is a very popular and effective method to reach a large audience and increase brand awareness. Credibility, attractiveness, and relatability are among the key indicators of an influencer’s ability to influence. The rise in social media has changed media consumption massively as the years have went on.
It is without a doubt that everyone under the age of 30 knows the infamous Kylie Jenner who has made her mark on the beauty industry. She was recently proclaimed as the youngest ‘self-made’ billionaire at just 20 years old but given her family background this term is debatable and sparked major controversy in the
Kylie Jenner has been in the public eye since she was ten years old, but in 2016 when she launched her own cosmetics brand, she finally began to hold her own in the spotlight. Of course, something that comes with every business venture that any of the Kardiashian/Jenners embark on, is bad publicity, and this