One of the main roles of public relations is crisis management. This relates to how you as a business act and respond to a disruptive situation that can damage your reputation. Some key examples of times when crisis management was needed include disasters like the BP oil spill and the infamous Tesco horse meat scandal.

Merry Christmas everyone! It’s December which means I can officially talk about Christmas without annoying anyone (disregard my last blog post done in November…whoops). I have recently started an internship which I absolutely love and which has also kept me unbelievably busy seeing as a lot of their fundraising is centered around Christmas. Drawing on

  Advertising and Public Relations are two very different things. While advertising is a paid announcement shared on various media outlets, PR is a strategic communications process that works on building relationships for the company. HOWEVER, having said that, when advertising becomes a sort of company tradition it could also be important for the company’s