The journey from a creative to a creative PR professional Creativity is deemed to be an essential quality of a PR professional as discovered by Parker, Wayne, and Kent Ltd. (2005) through their survey conducted amongst 104 professionals belonging to the Chartered Institute of Public Relations (CIPR). Their survey discovered that 96% of these professionals considered creativity

To answer the question why does a career in Public Relations interest me? As well as why did I chose a Public Relations degree to study? The answer isn’t as straight forward as the questions, there are a number of different reasons and answers, for how I ended up on this career path. In this

Oliver, S. (2010) claims “if you asked a hundred people to define public relations you would get a hundred different answers.” To begin, when describing relations, I believe it has numerous definitions and it simply cannot be labelled to one.  Different people in society would have a range of perspectives and opinions on defining “what

What is PR? Looking at a textbook definition of public relations may be the most helpful tool to come to terms with what exactly PR is , The Chartered institute of public relations  have defined public relations to be “the discipline which looks after reputation, with the aim of earning understanding and support and influencing

When I think of blogging, I think of 7-year-old me writing a diary about everything I did every weekend throughout my childhood to look back at and remember the fond memories. Now that I have grown up and had the opportunity to look back at these supposed ‘blogs’ I drafted. It usually consisted of my

Does anyone else know that slightly perplexed look you get when you tell someone you’re doing a degree/work in PR? When people ask me what I’m studying at university and I tell them ‘Public Relations’ they usually look confused, like I’ve made it up or, if they think they do know what PR is they’re