So, that time of the year again – its Christmas season!
And what’s more typical for Christmas than a huge tree covered in lights?
I agree, nothing! Who doesn’t love a huge, green, tinsel-covered monster in the corner of the room?
…but, what Marie Curie have done blows all of us average-Joes out of the park.
As the hustle and bustle of Christmas begins, it’s easy to forget about what’s important. It’s not about the presents, or the fancy clothes or the big turkey dinner (although they are all additional positives!).
It’s about spending time and making memories with family and friends while we get the chance!
Every day we see more and more negative posts on social media whether it be politics and the latest news story, a not-so-uncommon celebrity scandal or Phil from down the road ranting about the local pub prices. *YAWN*
However, this Christmas, the terminal illness charity Marie Curie, have created the world’s first ‘memory-powered’ Christmas tree.
Placed in front of the iconic London Eye on the Southbank, this visual spectacle started on the 4th of the month and runs right up until December 17th.
Each of the individual fairy lights on the tree will be powered by people sharing their memories on Twitter and Instagram by using the hashtag #LightUpXmas.
In other words, the more people that post using the hashtag, the brighter the lights will shine.
Simple but GENIUS!
The tree brings the charity to life as it serves as an important reminder of the work Marie Curie do providing care and support to people living with a terminal illness, some of whom will be trying to enjoy what might be their last Christmas with their family.
This piece of art symbolises the light that Marie Curie brings to every individual they help. It highlights how they allow families to spend Christmas together, making special memories with their loved ones.
A Marie Curie representative stated,
‘We’ve launched the memory-powered Christmas tree, to show the importance of creating positive memories, and show support for people living with terminal illnesses.’
Marie Curie work tirelessly throughout the year helping thousands of families across the UK dealing with terminal illness.
It’s one of those things that you don’t really think about until you’re in the situation, right? Hopefully, this wonderfully thought out idea will bring the charity the recognition and awareness which they deserve.
Below is examples of posts which thousands have already shared – just AMAZING.
Come on, if this doesn’t melt your heart and get you in the Christmas spirit I don’t know what will and if you haven’t already, get sharing – Let’s light up London this Christmas!
A heart-warming, eye-watering and just downright beautiful PR stunt by the charity. 10 out of 10 for inventiveness and execution in my opinion.
BRAVO, Marie Curie!
Lauren Kearns is a final year BSc in Communication, Advertising and Marketing student at Ulster University, Jordanstown. You can reach her on LinkedIn at https://www.linkedin.com/in/lauren-kearns-90819710b