“What are you going to be when you grow up?” A question that has undoubtedly puzzled the minds of all children and indeed some adults. Initially, my career drawing board held a predictable prospect, I was going to be a singer, like Hannah Montana specifically. Reach for the stars they say! I highly doubt you

Fashion is a market that thrives on evolution. Every season, we explore a new trend, influenced by ever-changing pop culture, runway design and brand marketing. The fashion industry is equipped to deal with fast paced universal change. Although, I am not so sure they had anticipated a global pandemic that would overturn the world.  COVID-19

It is becoming more apparent each day that traditional media platforms are taking a back seat in the marketing world. Although newspapers, radio and television are still prominent features within the household, the instantaneous nature of social media takes preference in delivering information to society. Whether it is a swipe up on Instagram or a

Who runs the world? Influencers. It is undeniable that social media has become an obligatory part of our everyday lives. According to wearesocial.com, more than 3.8 billion people use social media in 2020. *MIND-BLOWN* A major element of modern social media is influencers. Influencers are individuals who build a following on social media, based on