Why I chose a PR degree…

Why I chose a PR degree…

I remember when I was really young, the first thing I ever wanted to be when I grew up was a pop star – big surprise there, every 6 year old girls dream! Watching Britney Spears on the TV every single day and admiring her so much, can you blame me?

As I began to grow up a little more, I wanted to then become a hairdresser, then a pilot, then an astronaut! My dreams came crumbling down around me when I found out that to be a pilot or an astronaut, you have to have perfect eyesight – I wanted to break my little round face glasses into a million pieces. As if my eyesight was the only thing holding me back from being an astronaut and not the fact that I had a really average set of GCSE’s!GA10

As I was getting a bit older, around the time of my A-Levels I had started to become really interested in social media – Instagram in particular. I was completely in awe of all these ‘Instagrammers’, who were making a living out of advertising products on their page, like teeth whitening and big makeup brands. How had they built themselves up so well that worldwide companies wanted them to advertise their products? I couldn’t get my head around it.

My aunt, who works in PR, was able to explain to me all about advertising and social media and how it is such a big platform today for companies and businesses to advertise their products through, with the help of influencers and celebrities. From then, I have always been so intrigued and loved researching all about it.

As an A-Level business studies student, we learnt all about marketing, advertising, media and communication, and I knew from then that it was what I wanted to further my education in. I began researching University courses that could accomodate this. Originally, I wanted to go away, to Edinburgh or Liverpool, to study, but I had happened to stumble upon the CMPR course at Ulster University. I couldn’t believe my luck when I began looking into it, and all the different modules it had. I was immediately drawn to this course, and put it down as my number one option.

One of the aspects of PR that interests me the most, is the variety. PR really is just a blend of everything media related. Promotion, advertising, campaigns, keepingGA11 up an image, brand management, press releases, media releases – the list goes on! There is a mix of absolutely everything. The reason I like this so much, is because I enjoy working in a fast-paced and dynamic workplace, rather than just doing the same thing day in and day out. It makes work interesting and different each day, and that’s what excites me the most about any of my future careers that I may have in PR.

As I mentioned earlier, I have an aunt who works in PR. Although i’ve never really realised it, but she’s been one of my main influences to choose a degree in PR. She has built her way up to the top of an extremely tough industry, and her success is inspirational. Although she works hard, she also has a lot of perks to her job and recently worked on the Strictly Come Dancing Tour, and was sending me all her selfies with the celebs and judges! I was so envious! I can remember being younger, and she used to take me to the premiers of all the newest films, as she worked for CineMagic. They are some of my fondest memories.

These are just a few of the reasons that I chose a degree in PR! Why did you choose PR?

G x

 

Grainne Arkins – final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on LinkedIn: https://www.linkedin.com/in/grainne-arkins-a54401173/ and Twitter: https://twitter.com/GrainneArkins

 

A Stateside Summer

A Stateside Summer

Home for the next 14 weeks…

Wow! Where do I even begin to describe the BEST summer of my entire life? Well…

The 8th June, 2018 at Dublin Airport <DUB>. The day I left all my friends and family behind for 14 weeks to go and work at a summer camp, in Cape Cod, Massachusetts.

GA6
Saying goodbye to my family!(my dad and brother trying not to cry was so cute!)

After a 6 hour flight, I touched down at Logan International Airport, Boston <BOS>.  A couple of hours of waiting around later, the Camp Assistant Directors, Vicky and Kevin came to collect me and a few (equally as nervous) camp-goers. Little did I know, within weeks, these people would become some of my best friends in the world!

A 90 minute bus journey later, and I had arrived at a place I now called home, Camp Burgess and Hayward,  in a small town called Sandwich (lol yes, i know), Cape Cod, Massachusetts. I was greeted by about 10 or so people, who arrived at camp before me (one of them being my best friend Jessie – who i’ll talk about later!). Everyone was immediately so so friendly and welcoming, I couldn’t believe it! First thing was first though…SLEEP! I could feel the jet lag starting to kick in already. The Camp Director, Allie, brought me and another girl, Megan, from Liverpool to our room where we would be staying the ENTIRE summer as ROOMIES!

Where it all began…

GA5
This is the van – my baby for 3 months! Fun fact: in this picture the van was stuck in sand for 6 hours, where we had to be rescued by the local police and then be threatened with a $1000 fine for it to be towed!!!! Luckily enough the tow-truck man loved my accent so let us off for free!

So basically, it’s a funny story how this whole trip came about. I initially never really had much interest or knowledge about the whole ‘Camp America’ thing, but my friend Jessie (who I mentioned before) had applied and was offered a job as a Horseback Director in January, at Camp Burgess and Hayward. She told me that she had got placed and I was over the moon for her, but also envious that I still had no plans for the summer.

Anyway, a few months passed, and in April, Jessie mentioned that the camp was still advertising for people to come and help out for the summer, and that they needed people to be van drivers. As soon as she told me I couldn’t have emailed the Camp Director, Allie any quicker. A whole 3 months at a summer camp, with my best friend, driving around in a van?! SO much fun, I couldn’t say no!

Allie (who was the BEST BOSS EVER) emailed me back and we arranged a phone interview. The interview consisted of questions about my driving abilities where I completely lied and said I had drove 1) an automatic before, 2) a van before and 3) on the other side of the road before. Thankfully Allie trusted me enough to give me the job!

So there it was – I was officially going Stateside for the summer, with 2 months to save up enough money to last me 14 weeks and to fill out enough paperwork to last me a LIFETIME.

A day in the life…

Every single day at camp was so different. There was a general schedule which we followed every day, but what happened within that day just depended. Each morning at 7.50am we would have ‘flagpole’. This was a fun way to start the day where a member of staff would stand up and do something to help wake everyone up, like teach everyone a dance or do some stretches. We then raised the flag and said the Pledge (so American, I know!)

We would then go to the dining hall for breakfast, which was usually something like pancakes or waffles (believe me, after eating the same food every day for 3 months you start to get sick of it). Although the food was always amazing and the kitchen staff worked so hard to cater for almost 400 people a day!

As one of my duties as Resource Specialist (the scientific name for van driver), I would do a run into the local town, Hyannis, which was about 20 minutes away, at 10am, where people would spend their days off. After that, I would usually have somGA3e wee jobs to do  in the morning time, like collect things for camp or do the daily Dunkin’ Donuts run!

Whenever I didn’t have any van related jobs, I would spend my time at the waterfront, playing on the water trampoline, over at horseback with the 12 gorgeous horses we had (Elsa was my favourite) or playing on the slip ‘n’ slide. Yes I know, my summer job was SO DIFFICULT AND BORING!!

Lunch and dinner time in the dining hall was by far one of my favourite parts of the day. Everybody gets up and sings at the top of their lungs, standing up on chairs and dancing around the place like crazy people! At the beginning it is so daunting, because everybody knows each other so well from previous years at camp, and being the new ‘international’, you feel so shy and awkward, but after a few times, you soon start to learn all the words and become just as crazy as the rest!

GA2
This was the big bags of paint that we separated into small buckets. My hands were stained green for DAYS!

At camp, one of the big events was the colour run. This was one of my highlights of camp. The run was 5k around the camp property, and all the kids and staff took part. Hundreds of dollars worth of powered paint was ordered in, there was inflatables, waterguns, a popcorn stand and speakers blasting music all day. The atmosphere was literally unbelievable! It was a day i’ll never forget.

The grand finale of camp was our 2 day long colour war, M&P (Mariners and Pioneers). The Mariners are the blue team, and the Pioneers are the red team. The neutral team in the middle was purple (the team I was on).I can’t put into words how seriously this colour war is taken. Looking back it’s funny because it’s only a colour war at a summer camp, but people get so competitive. There literally was blood, sweat and tears over the course of the 2 days.

The Pionners won this year, and the moment it was announced, the whole camp ERUPTED! It was such an amazing way to end the best 3 months of my life.

After camp ended, me, Jessie and Megan did some travelling for 2 weeks. We went to Boston, New York and New Orleans. Safe to say it was a crazy whirlwind of events. I’ll leave it at that.

Anyway, here I am, a month and a half now i’ve been home. In final year and working 35 hours a week. The joys!! Roll on next June when I can return to the second place I like to call home!

G x

GA4

Grainne Arkins is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on LinkedIn: https://www.linkedin.com/in/grainne-arkins-a54401173/ and Twitter: @GrainneArkins