The Role of Public Relations to me, is having a good understanding of what your publics want, and desire. We live in the age of technology, which allows for organisations to become evermore competitive in the race for success. Reputation in any industry must be considered by most organisations as their biggest asset, and concern.
In todays modern day era, we are bombarded with marketing messages that we the public receive on a daily basis. It would be important for any person or business to have some sort of effective digital strategy set in place, to ensure they are reaching the correct consumers without barriers, but is it important to