Two words – digital strategy. What exactly is it, why do you need one and how do you get one? Want this explained for you without all the marketing gibberish? Read on. Authors Karel Dörner and David Edelman broadly describe digital strategy as ‘ranging from being a general vision for change to the adoption of digital tools for

How many posts have you read in the past week featuring the latest product which your favourite blogger just ‘cannot live without’? Or the number Instagram posts with someone promoting their newfound favourite brand of sunglasses that are a ‘must’ yet which you hadn’t even heard of until now? The advertising industry is in the

DISCLAIMER: if you don’t like coffee or people who take pictures of their food then you’re probably going to want to click off this. In this new ‘café culture’ there are a select class of caffeinators and connoisseurs who have the beans to categorize themselves as a coffee/food snob, and let me tell you that