From the table to the top

When I think about what I want to be when I grow up (I say ‘when’, but it’s about time I admit – I am grown) I don’t exactly know what it is I want to be, but it’s safe to say that if I was as successful as Sophia Amoruso, I’d feel pretty good about myself. Or better yet, who’s seen the Devil Wears Prada? I’d settle for being Miranda Priestly. But at the moment my life is a lot more like Andy’s before she got the really good bangs and the jeans that made her go from a 2 to a 10.

When I snap myself back to reality, catch myself on and accept that bopping about New York in Louboutins is a bit farfetched… I can take some little bit of comfort in the fact that some of the most successful business women in the world, turned their kitchen tables into booming brands and became leaders in their industry.

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Huda Kattan: Founder of cosmetics line ‘Huda Beauty’

The Huda Beauty story began when Kattan followed her lifelong passion of beauty and enrolled in a makeup training course in LA, resulting in gaining a massive clientele including Eva Longoria, Nicole Richie and even members of the royal family. She then set up her blog, HUDABEAUTY.COM in 2010.

So how did blogging result in Huda producing some of the best make up in the industry? Basically, she never liked any of the eyelashes she was using on clients. She was constantly cutting them up or stacking different styles on top of each other to reach the desired look. It was then that her sister, Mona, who had the light bulb moment. Why not create your OWN lashes? So she did. They launched at a Sephora store in Dubai Mall in 2013 and sold out the same day.

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From that very day the Huda Beauty brand has grew and grew, resulting in Huda being approached by investors, having been offered $1.5m for a 60% share in the firm in 2014 – which was turned down as Huda had her own vision for the company that she didn’t want anyone or anything to interfere with,

“I was so afraid of losing the magic of Huda Beauty if we took investment,”

During an explosive growth period, Huda Beauty literally couldn’t keep up with demand. Orders grew and grew, so much so that they didn’t have enough products to distribute, and they couldn’t even increase production as they didn’t have enough money to hire more staff. So it was in 2017 that Huda Beauty partnered with TSG Consumer Partners investment firm,

“It was truly a long process in finding the right partner for us because we wanted to partner with a company that really understood our company’s vision… but it has honestly been such an amazing partnership and they’ve allowed the brand to flourish.”

Huda Beauty is now the number one Beauty Instagram account with over 26 million followers, the 61st most followed person on Instagram.

Ella Mills: Food Author and Entrepreneur under the brand ‘Deliciously Ella’

The Deliciously Ella story began in 2012 whilst Ella was in University and had just been diagnosed with Postural Tachycardia Syndrome. In the simplest of terms, she had digestive issues and chronic fatigue and was fed up with her medication not having any positive effects. This resulted in her hitting rock bottom both mentally and physically. Not really what any university student needs.

So she took it upon herself to find other ways to manage her condition and soon realized it heavily depended on her diet and lifestyle, in which she had to massively change. Although there were a few problems:

“1. I couldn’t cook.

2. I had no idea about plant-based food

3. I had lost all of my sense of drive and passion”

(honestly Ella, SAME)

So… she decided to combat this and used a blog as a way to keep track of her culinary efforts and people LOVED IT. Hits began to grow and her audience wanted more. She soon began hosting cookery classes and “supper parties”. Her blog successes resulted in publishing opportunities, with the first Deliciously Ella cookery book being published in 2015, becoming the best-selling debut cookbook ever in the UK.

She then met her husband Matt and it was a true culinary love story. They joined forces by using her creativity and his business mind to open the first Deliciously Ella Deli in Seymour Place, London. This lead to the launch of the Deliciously Ella food range including energy balls, granolas and frozen meals that are sold in over 6,000 stores in the UK including popular food stores Tesco, Sainsbury’s and Holland & Barrett

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Sophia Christina Amoruso: Founder of ‘Nasty gal’

From an online eBay store to the CEO of one of the fastest growing companies, Sophia Christina Amoruso has had her fair share of success… so much so that she was named one of the richest self-made women in the world by Forbes in 2016. Sophia’s success story started at the age 22, when she started an online eBay store selling vintage clothing and other items, which she named “Nasty Gal Vintage”. She handled the whole thing herself, from buying the products, writing product descriptions and taking pictures of the products to share with her customers. Two years later she moved the store off eBay onto its very own website, rebranding as “Nasty Gal”

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This was just the beginning of Nasty Gal’s growth. Each year it grew and grew from opening its headquarters in LA in 2010, reaching $24 million revenue in 2011 (11,200% three-year growth rate) to opening their first brick and mortar store in 2014 in the famous LA Melrose Avenue.

Despite her evident success, Sophia’s journey was not smooth sailing as she called herself a “young, naïve founder.” Sophia stepped down as CEO of Nasty Gal in 2015, after admitting “she felt incompatible with the demands of being a CEO”. Soon after, Nasty Gal filed for bankruptcy, resulting in Boohoo Group purchasing the brand for a whopping $20m.

Although it was the end of Sophia’s Nasty Gal journey, it was not the end of her. After stepping down as CEO, Sophia had time to reflect and wants to pass on the wisdom and hard-learned lessons. You gotta learn from your mistake, am I right? She used her own experience to help others and founded GirlBoss Media in 2017, named after her best selling memoir #GirlBoss.

“Girlboss is a community of strong, curious, and ambitious women redefining success on our own terms. We are here to inform, entertain, and inspire action through the content and experiences we create. We are unapologetic in our beliefs and values of supporting girls and women who are chasing dreams both big and small.”

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So yeah, as much as our biggest career goals may seem totally out of reach – if there’s anything that the twenty-first century constantly teaches us, it’s that business opportunities are literally at our fingertips. It only takes a blog or vlog to build a public persona, Instagram to forge a brand, and eBay to have a proper business from home. It’s not impossible and our idols prove that. I wouldn’t suggest giving up the day job…  but don’t give up on the dream either. After all, the expert at anything was once a beginner.

Catherine Maguire is a 3rd year BSc in Communication, Advertising & Marketing student at Ulster University, currently on a placement year at The Irish News. She can be found on Instagram: catherinelauram and LinkedIn: Catherine Maguire

My Top 5 Favourite PR Campaigns of 2018

As we enter 2019 bright eyed and hopeful, it is almost impossible to not reflect and reminisce on the year that has just passed us. For me, 2018 marked the end of my placement year working as a Regional Communications Content Intern at the Walt Disney Company, Ltd. in London, but also saw my love for all things PR heighten. Living in London and working in Communications exposed my mind to some absolutely amazing and absurd PR campaigns/stunts. The creativity and detail is second to none, and taught me a lot about the logistics behind creating/brainstorming PR campaigns to seeing them gain viral success. From small scale PR stunts or wide scale events, the process behind creating an idea or event and the entrepreneurial nature of PR is something that I strive to be involved in.

On that note (and in no particular order), I think it is only fair to showcase some of my absolute PR favourites from 2018:

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  1. The One with Deliveroo recreating Rachel Green’s infamous ‘Meat and Sweet’ trifle from FRIENDS

Like the majority of the population, I truly am a FRIENDS fanatic (especially now that it graces our screens via Netflix!) so this campaign immediately caught my eye. Back in May, Deliveroo cleverly saw a perfect opportunity to optimise on the 14 year anniversary since the last episode of FRIENDS aired on television. Created by Talker Tailor PR and paying homage to this iconic moment from the show, the £6 trifle is a duplicate of the iconic desert (a concoction of lady fingers, custard and beef) , which saw character Rachel mix-up two recipes stuck together in a cookbook.  FRIENDS fans were able to order the trifle via the Deliveroo app for one day only, or get a taste of the action at the Regina Phlange pop-up shop.

In the words of Joey Tribbiani, “what’s not to like? custard, good. jam, good. beef, GOOD!”

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  1. Gregg’s Goes Gourmet for Valentine’s Day

Although Gregg’s is an up and coming dining experience in Ireland, it is a fan favourite franchise in the UK. My colleagues were shocked and appalled that I had never tried the delicacy of a Gregg’s sausage roll or meat pie, so I took it upon myself to try this local cuisine whilst in London. After hearing so much about Gregg’s, it was impossible for me not to spot their Valentine’s campaign day (especially considering the campaign attracted a whopping 350 pieces of coverage).

For some people, love equals a fancy three course meals, to other it equals a meat pastry. Created by Taylor Herring PR, selected shops ranging from London to Newcastle were transformed into restaurants designed for romance. Complete with mood lighting, a cellist, roses, candelabras and white linen tablecloths – this was a Valentine’s Day date you could dream of, and all for just £15 for one day only. This limited edition menu included 4 courses, each with a Valentine’s Day twist.

This cheap but tasteful alternative went down a treat for millennials, struggling to treat their better halves to a romantic Valentine’s Day experience. The novelty of this PR stunt combined with the Instagrammable/ Snapchatable aspect was the perfect combination for a PR success story.

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  1. Marks and Spencer: The Royal Re-Brand

 Living in London (did I mention I lived in London this year?) it was impossible to avoid the wedding of the century, an utterly British celebration of the Royal Wedding between Harry and Meghan. As a quintessentially British brand, Marks and Spencer (with their own in-house PR team) became a royal wedding machine and utilised this special occasion to their full potential. Firstly, they changed a select number of stores names to: Markle and Sparkle. Although some describe the stunt as cringe-worthy, it allowed customers up and down the country to unify in the celebrations as the M&S’s website, social media accounts and store windows in the eight Royal boroughs re-branded to Markle & Sparkle to commemorate the brilliantly British occasion.

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As Harry was deemed the ultimate romantic by proposing to Meghan during a chicken supper (and who said love is dead?), M&S honoured him by changing the name of their roast chicken sandwich to ‘The Proposal’. Following the confusion over whether public guests attending the wedding will be offered food on the day, the supermarket has pledged to give away free meals to those fortunate enough to be invited. M&S proved that the simplistic details can go a long way in PR and resonate well with customers.

 

4. KFC (FCK) We’re Sorry Campaign

Although it may be deemed a PR disaster, this campaign was a personal favourite of mine and a prime example of the best way to handle crisis communications chaos. Chicken lovers across the UK and Ireland were distraught to learn that KFC experienced a chicken shortage, which was kicked off after KFC switched its delivery supplier to DHL. DHL blamed “operational issues” for a disruption in deliveries, causing the fast-food chain to close most of its UK outlets. How could KFC, a brand that incorporates the word chicken into its own name, recover from a chicken shortage?

Despite some negative traction from customers on social media, some decided to tackle the shortage with humour:

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Keeping with the humorous theme, KFC and Mother London PR created the following communications to combat their negative feedback:

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The print ad rearranges the letters of its name to spell out “FCK” on a chicken bucket, utilising chicken related connotations with their website sub-heading reading, “The chicken crossed the road, just not to our restaurants.” KFC’s honesty and humour throughout this crisis allowed them to retain their loyal customer base. They remained consistent with their own brand reputation, as a brand that doesn’t take itself too seriously. They took a risk, and as a result have set the standard for future brands experiencing a crisis.

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5. Banksy: “Going, going, gone…”

Described by the Drum as “the PR stunt of the year”, Banksy’s famous artwork “Girl with a Balloon” was the final item of the evening sale at Sotheby’s and was sold for £1,042,000 in October. It is well known that Banksy is not keen on his work being sold at auction. To combat this, he fitted a secret shredder within the paintings gold frame, on the off chance this piece would someday go on sale.

The stunt immediately went viral, leavings fans distraught at this iconic image being destroyed and wondering how this freak accident occurred. However, Banksy himself confirmed via his Instagram that the destruction was intentional. The artist posted a picture captioned: Going, going, gone…” as well as a detailed video explaining how he built the shredder in 2006.

Despite the picture failing to fully shred, it is believed the piece has now doubled in price, as well as being remained “Love is in the bin”. Banksy’s dedication to his secretive identity and privacy is admirable and keeps fans on their toes, in anticipation that one day he will reveal his identity.

I’m certainly excited to see what 2019 brings to the world of PR, both locally and abroad, and hopefully get involved in the action myself.

 

Abigail Foran is a final year BSc Communications, Advertising and Marketing student at Ulster University. She can be found on Twitter: @abigailforan ; LinkedIn: https://www.linkedin.com/in/abigail-foran-755800118/

This Christmas, I really don’t want Snow(flakes)

Disclaimer: The author of this post is expressing their opinion, try not to be offended!

We are well and truly living in Generation Snowflake. The term has undergone a curious journey to become the most combustible insults in this decade. It emerged a few years ago on American campuses as a means of criticising the hypersensitivity of a younger generation. You can almost guarantee that in any one sitting on Twitter, you will come across a tweet about someone being offended by a company or by a product for some social justice reason.

Recently there have been numerous instances were there has been outrage at things that are seen to be normal in our society. While the list is exhaustive, for the purpose of this post I will focus on Kleenex’s TissueGate, “The Problem with Apu” and recent outrage at classic Christmas songs.

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In October 2018 Kleenex had released a box of tissues and had branded them “Mansize” to indicate their extra size. Twitter user @LisaMHancox pointed this out in a tweet to the company saying, “Hi @Kleenex_UK. My 4yo son asked me what was written here. Then he asked, why are they called man-size? Can girls, boys and & mummies use them? I said: I don’t know & yes of course. He suggests you should call them “very large tissues”. It is 2018.”

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The tweet gained traction and after a while Kleenex responded by taking the product off the shelves, but the issue remained, are we to change every nuance in our language to conform to modern gender norms? Is this sustainable? Does it really make a difference to anyone’s life if we change to name of a manhole to a mixedhole?

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When I first seen the tweet I thought to myself there was no way her son said that, and would she really go as far as to use the fake emotive appeal of her son’s voice to make a point. When I went into the replies I expected her to have unanimous support but was shocked to see that she had a mixed response of ridicule and support. Arguments against her being very PC were made and people had begun to question if her son had really said that and before you know it, it had become a trend on twitter for people to tweet as if they were their sons, daughters or even animals for comic relief. It was the first real instance I had seen the majority of people responding negatively to a post criticising the standards of something from today, and I was surprised to see the swing in opinion.

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My problem with “The Problem with Apu”

In 2017, Indian-American comedian Hari Kondabolu released a documentary called “The Problem with Apu”. The documentary discusses the character of Apu Nahasapenapetilan from long running animated series The Simpsons. From his perspective he talks about the caricature of Apu as the only South Asian TV character gaining national coverage on American television as he was growing up, and that show employed racial stereotypes in having him work at a convenience store with his trademark saying being “Thank you, come again”.

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The release of the documentary led to unconfirmed report from a former executive producer of the show claiming that the character would be cut as a result of the documentary. Again, this lead to a firestorm of opinions on Twitter, with many saying that Kondabolu was raising points that people were too afraid to bring up during The Simpsons heyday in the 90s. People argued back saying that The Simpsons stereotyped Apu in a positive manner; as a family man dedicated to his religion and as someone who was seen to have a tireless work ethic. My problem with this documentary is the fact that no body ever brings up the fact that nearly every character on The Simpsons is a stereotype; Homer is an alcoholic middle aged white man who beats his son, Willie is a haggard Scotsman who makes little sense, Luigi is the owner of a pizzeria, but there is very rarely light shown on the racism if the person’s skin is white.

Censorship of Christmas Classics

While it goes down as the undisputed champion of Christmas Songs in my eyes, “Fairytale of New York” by the Pogues in 1987, comes under scrutiny more and more each as year as we delve deeper into this decade. The raspy Christmas song is memorably sung by Kirsty McCall and Pogues singer Shane MacGowan, in which they depict a couple of lovers who seem to have fallen in and out of love with each other.

A particularly nasty verse in which MacGowan’s character calls McCall an “old slut on junk” to which she famously retorts with “you scumbag, you maggot, you cheap lousy faggot” is sang with particular glee, which pays more testament to the fact that Irish people have a self-depreciating love of insults as opposed to a love of homophobia.

The Tab in Dublin and RTE DJ Eoghan McDermott recently called for censorship due to the word “faggot” that is used, a pejorative word for homosexuals. Arguments have been made that in the context of the song the slur means a lazy person, with MacGowan himself saying that the character singing the words is a nasty person trying to question the man’s love for her.

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A cheap, lousy faggot.

Being a straight, white, Irish person, I have never experienced any discrimination, and probably won’t, other than being stereotyped for loving the drink, which, to be fair, is an accurate stereotype, but this means I will never understand the pain of hateful words being directed at my identity. I understand that there is no place for stereotypes or racial or homophobic slurs in today’s society, but I feel strongly that things that were made during a certain time when attitudes were different, should not be boycotted today knowing how people thought and acted when they were made. Sure, if a song is released today containing slurs against people of an identity, boycott it, but don’t ruin Christmas by demanding that classic songs be taken off the air.

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The next person who tries to get “A Fairtytale of New York” off the air.

Christopher Hynds is a final year BSc in Communications Management and Public Relations student at Ulster University. He can be found on Twitter: @chrissyoheidin ; LinkedIn: https://www.linkedin.com/in/christopher-hynds-a60531162/

10th October, 2018

The 10th October 2018, the day I realised a whole lot more than I originally thought I knew, the day I believe I can say confidently now that a lot more people than just myself came to a great amount of realisation and had their eyes opened. The day that was World Mental Health Day.

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This is a topic I have never really spoken to anyone about in great detail, maybe because I didn’t think it was particularly relevant to my life or due to a lack of complete understanding of the topic even though obviously I was always aware of it. On this day, I realised how important the topic of mental health really is, from scrolling through all social media platforms, my phone was covered with the hashtag #WorldMentalHealthDay2018. It amazed me to see how many people were confident enough to come out about their struggles with mental health, no matter how big or how small these struggles were.

I think it really hit me the most and made it so real to me when I read a very brave post written by someone very close to me. I couldn’t help but feel slight guilt however, when I was reading it. I was always aware that this person had their struggles but never did I fully understand the extent of them and how much they affected her life. If you were to ask my friend group, or anyone that knows and loves this person what their personality traits were, you would’ve got answers such as care free, laid back, doesn’t give a s***, cool as a cucumber, easy-going, cheerful, enthusiastic, upbeat, I could go on all day but I’m sure you get the idea! This person was so good at hiding how she was really feeling and telling you that she’s OK and making sure that everyone else around her is OK.CK6

You never truly know what’s going on behind closed doors, this is why it is so important that we be kind every day, ask your friends, your family, your dog, your granny, anyone if they’re OK. A simple chat is all they might need to let them know you’re there.

This amazingly selfless person who has been my inspiration behind this blog, took the brave step on the 10th October 2018 to post about her struggles, not for attention, but for anyone else going through problems or issues similar to hers to let them know that it is absolutely OK to ask for help and to not try to battle your demons on your own. CK8

Our generation needs to stop letting social media platforms take over our lives in negative ways. Don’t get me wrong, I believe social media is so powerful and great for topics such as this to raise awareness and try to bring about change. I love how this year especially, I think that the stigma that comes along with mental health has been broken down that bit further due to the help of social media. However, unfortunately, as I said before, it can cause so many negative effects and has the potential to be so poisonous, especially on young adults and teenagers.

All of the famous bloggers and instagrammers with thousands of followers and seem to have the perfect life through these platforms that we all wish we could be like? FAKE NEWS!! People aren’t going to post the bad things that happen in their day to day lives, that’s why their instagrams, facebooks, snapchats etc look so perfect. They get to literally put a filter on their life.

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We need to start trying to teach ourselves to stop comparing our lives and our looks to other people who we don’t even know. I need to take my own advice here because I am so guilty of doing this sometimes and letting it affect my mood, which I’m sure majority people reading this blog might be guilty of this also.

Let’s continue to break the stigma, live our own lives, stop living behind smartphone screens, be kind to everyone around us, realise that nobody is perfect and know that it is absolutely OK to not be OK.

Thanks for taking the time to read this post!

 

Claire Kearney is a final year student at Ulster University studying Communication Management and Public Relations. She can be found at: LinkedIn – https://www.linkedin.com/in/claire-kearney-835a68165/Instagram – @claire_kearney ; Facebook – https://www.facebook.com/claire.kearney.98?ref=bookmarksTwitter – @Claire_Kearney  

Business Owner at 18 : Promotion through Social Media

OM1At the tender age of 20 years old, one might ask what words of wisdom could a fresh-faced student have for a world of entrepreneurs? Well I can tell you that after turning 20 in June and going through a roller coaster of a year and seven months in business, that social media is your best friend!

After turning 18 in June 2016, I headed off to University, confident my life was on the right track. Prior to opening my business, I grew up making myself money. By selling my old clothes on eBay, cleaning anything I could around our house for extra money. I always enjoyed the idea of being my own boss. After completing 4 long years of GCSE & A-Level Art, I realised my passion was Make-Up. (queue many readers switching off).

I opened my own freelance makeup business in March 2017 at the rare age of 18 with possibly £200 to my name, a chair and a Facebook page. I had absolutely no clients and no clue how to get them. Now, over a year and a half on I have a big client base, my own premises and thankfully looking forward to the next few years, as well as being able to blog my thoughts on social media.

So firstly – 1. use Facebook as a promotional tool

I began posting up pictures of my work on my Facebook page to achieve higher engagement. In the first few months of business I done a lot of free work to get myself noticed in my area, to build a client base. I worked at a loss and I made so many mistakes. Facebook for me was a great client builder. I was able to post client photos, allow them to post reviews of my services and it formed a base for my business.

  1. Instagram is your best friend!

In 1 year, I gained over 6,500 followers on my Instagram page from posting content. Now I’m the first to say its not all about follows, likes etc. however in my business, I thrive from engagement. If you’re opening a business which focuses on visual aspects Instagram is where you need to be! Using Instagram as a marketing tool is one of the best and easiest ways to strengthen your business and interact freely with your audience. By using Hashtags to raise awareness & advertise your company.

For me many of my clients are young girls under between the ages of 13 and 20, so as you can imagine Instagram is the perfect place for me to grow my brand. Choosing a platform that connects with your target audience is the key to success.

  1. Post good quality pictures

Nobody wants to see blurry photos that look as if they’ve been taken on a toaster. Everyone on social media is upping their game which means you should too! Take a look at what your competition is posting as a way of bench marking. Studies show that users on Instagram decide whether to follow you or not based on the 3 most recent posts on your profile – so every post counts.

Try to take your pictures against plain (ish) backgrounds & make sure not to upload things nobody wants to see, try to link your uploads back to your business.

  1. Get Tagging

By tagging bigger brands, influencers etc. this encourages them to re-post your work which in turn gets your page more engagement, which is what counts. If your business creates products, posting pictures and tagging relevant Instagram accounts will help your account reach a larger audience.

  1. People want results!

For me as a makeup artist, I gain clients through posting pictures of my makeup on myself and others. As well as posting before and after pictures which shows your skills. This doesn’t just apply to businesses like me, consumers want to know that your product works / creates results before they’ll purchase. Sharing testimonials, reviews and pictures are a great way to show off your products/services on social media.

  1. Choose your social media according to your audience

For me, I want to target all ages. I post on Instagram, Facebook & Snapchat, each for different reasons. I find the older generation use Facebook more than Instagram and this is my method for advertising to an older clientele. Younger people follow me on Instagram and snapchat, therefore I market myself differently due to the difference in followers. With snapchat I feel I can be more open as its not as public as the likes of Instagram & Facebook, however I find snapchat to be the most effective in terms of selling power.

 

So, I hope you might have gained some insight into the world of social media, for me social media has changed the way we are able to promote ourselves and business. It has enabled us to target different people in ways that are engaging to them.

Olivia McVeigh is a Final Year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Instagram – @oliviamcveigh_ ; Linkedin – Olivia McVeigh ; WordPress – https://oliviamcveigh.wordpress.com/blog/ ; Twitter – @McveighOlivia

 

A/W Fashion – Belfast Fashion Week 18-19

Those of you who know me, know that I’m a little fashion obsessed! So when I heard about the Ulster PR Student Blog, I couldn’t help but want to inject a few fashion and style posts into the blogosphere. I have previously enjoyed writing posts for my own blog & thought what better way to ignite the old writing flame inside me than to write a few posts for our own student blog!

I hope you enjoy! Dearbhail (@dervbrogan) xx

Belfast Fashion Week – The Runway Edit

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A/W Fashion Week in Belfast could not have come at a better time following the recent  fire at Belfast’s beloved Primark. The fire has produced a devastating impact on the footfall of shoppers in the surrounding area.

The fabulous spectacle that was ‘The Runway Edit’ took place in the beautiful St Anne’s Cathedral, right in the heart of Cathedral Quarter and showcased some beautiful on-trend pieces from both global and local retailers and was just what Belfast needed to encourage locals to ‘stay shopping’.

#OOTN (What I Wore):

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As it was my first Belfast Fashion Week you can imagine how hard it was for me to decide what to wear. Do I go ‘classic and chic’ or just plain ‘all out there’? I’ll let you decide on that one. My top, skirt and bag are all from Topshop, which I paired with with this AMAZING trucker jacket from Boohoo & these slick boots that I picked up on sale in Primark for £3 a few years back!

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What THEY (the gorgeous models) Wore:

The show, hosted by Cathy Martin (CMPR) & Tiffany Brien (Influencer), kicked off with a fabulous directors cut showcasing all of Cathy’s (@cathymartin10) top picks for this A/W season including pieces from River Island, M&S and one of my all time favourites Stradivarius.

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Left: Cathy Martin & Tiffany Brien host the Runway Edit

Right: Joy modelling Red Tartan Trench Coat – Stradivarius £69.99

 

 

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Left: Veronica modelling Topshop fuscia velvet suit jacket £49 & trousers £39

Right: Sophie modelling Lazy Oaf yellow fur coat £150 with ASOS yellow scarf

 

 

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Left: Rebecca modelling ASOS green puffa jacket, ASOS green scarf, Topshop tapered green trousers

Right: Nuala modelling ASOS lilac corduroy trousers £45, jacket £60, lilac pussy bow blouse

 

Some for the party girls (or boys, whatever tickles your fancy):

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Left: Joy modelling ASOS metallic pink trousers, Zara sequin top

Right: Ellen modelling Missi paillette body suit £26.99 DV8, River Island rose gold pencil skirt

 

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Left: Stefania modelling ASOS pink skirt, River Island pink faux fur jacket £85

Right: Maria modelling River Island floral pant suit

 

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Left: Thandi models ASOS fringe beaded sequin mini dress 3150, New Look faux fur jacket £49.99

Right: Rebecca models ASOS purple/silver paillette jumper and Topshop silver trouser

 

George @ Asda:

George at Asda surprised me so much this year as they are KILLING IT with their A/W pieces. Heres a round up of my favourites:

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Other retailers involved in the fabulous show included Debenhams, Oasis and New Look, along with pieces from local boutiques such as Blush (Lisburn Road), Serenity Ten (Maghera) and Lily Rose Boutique (Moria). If I could sum up what I’ve learnt about the coming A/W trends from this years BFW in three words, they would HAVE to be; blocks (colours), prints and sequins! 

I hope you’ve enjoyed my fashion favs from the show and hopefully it inspires you to  go and treat yourself (or that special someone) with something fresh and fabulous this season. So go on! Go out and support your local highstreet and boutiques this Christmas, it couldn’t be a better time to go shopping!

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Lots of love, Dearbhail (CAM Student UUJ / Wannabe Blogger) xoxo

P.S: If you love fashion as much as me, be sure to follow me on Instagram @dervbrogan where I post outfit photos daily!

 

Photo Credit: Brendan Gallagher (Photographer)

Event Credit: Cathy Martin (CMPR)

Dearbhail Brogan is a Second Year BSC in Communication, Advertising & Marketing student at Ulster University. She can be found on: Instagram – @dervbrogan ; Twitter – @dailydeeblog

Ge ne uis or l’eau de chris?

Weirdest title ever? I know! Bear with me though there is a method to the….madness?

As this is my first blog post I should probably start by saying a few things about myself, I am a final year Communication Management and Public Relations student, I am on my 5th year of university after doing a year in Leeds studying Event Management. Unfortunately, that didn’t quite work out for me, so here I am 5 years on from leaving school, in Jordanstown approaching my last 9 months of university, oh also I am obsessed with my dog and love, love, love, Love Island!

Now I don’t exactly love, love, love Love Island, I could definitely still live without it but it leads me onto what this blog post is actually about.

It’s the 9th October 2017 and Chris Hughes, a contestant from summer ’17 series of Love Island has just released he will be partnering up with Topman, one of the UKs biggest high street retailers for men (and women, great for an oversized hoodie ladies!) to sell bottled water named L‘Eau de Chris, infused with his own tears. Instagram, Twitter, Facebook any social media platform you can think of went into melt down.

Now, if you haven’t heard or have no interest in the Love Island frenzy, Chris was known on the show for shedding a tear here and there, and rightly so, everyone has there moments, right? Everybody hopped on the band wagon “oh this is just another way for them to make money” “absolutely ridiculous, selling your own tears, you should be ashamed of yourself” to state but a few of the harsh tweets- I have inserted a few below to have a chuckle at when this was released, allowing a good 16 hours to pass of mixed reviews of his new business partnership, receiving praise from some and not so much praise from others. Over these 16 hours Chris allowed his followers to drop and rise, twitter to go crazy and Instagram to be bombarded with horrible comments, all whilst knowing the real reason behind his new “business venture”.

  

  

The plot thickens, Topman was not Chris Hughes newest venture, CALM- Campaign Against Living Miserably, a leading UK based charity to help against male suicide was.

This new campaign was in fact in aid of increasing awareness of male suicide, smart, eh?

Chris Hughes is now in fact one of the newest ambassadors for CALM and face of their campaign #dontbottleitup, this all came from his courage and openness whilst being featured on the show, as I said *or typed* before, everybody has their down moments so why keep it in, male or female? Chris Hughes has openly spoke about his problems with anxiety and how talking about problems and speaking openly has really helped him.

Chris stated in his interview with CALM “it’s like halving the problem straight away when you talk with someone about it” and that I completely agree with and commend him for how open he is, obviously I am a girl but by being around my brother, dad and boyfriend I know how hard it can be for men to show emotion or open up. There is that stigma now that men need to be ‘masculine’ and women are the ‘emotional’ ones but I completely dis agree and this is exactly why I think this PR campaign is one of the best social media has seen. Any suicide, male or female is absolutely horrendous and soul destroying, so campaigns like these are what is needed in this generation to get people talking, talking about their problems and opening up.

Okay, to the title, ‘Genius or Ludacris’ get it now?

The name behind the bottled water in the first place means Ludacris i.e. its Ludacris to feel like you should bottle it up, this was all very fitting as it was also World Mental Health Day, the day the initial campaign/prank was released.  After it the cat was out of the bag, opinions completely changed and so did the general public’s view on Chris Hughes, very quickly.

This whole campaign and PR stunt helped to spread the hashtag around not just the UK but around the world and really, I think that is the perfect venture for someone with his following and platform to go towards. Don’t get me wrong I can’t help but have ‘FOMO’ (fear of missing out), when I miss just one episode, I can’t be the only one to admit to that? But usually end up hating them all once they come out and take over my Instagram and twitter with their horrendous teeth whitening discount codes or new merch, but this changed my perception on Chris completely….and hopefully will change yours too!

Sarah Heath is a final year BSc in Communications Management and Public Relations student at Ulster University. She can be found on Twitter: @sarahmeganheath,  Instagram @sarahmeganjane, LinkedIn: https://www.linkedin.com/in/sarah-heath-375053a6/