PRETTY LITTLE THING’S PRETTY BIG PR DISASTER

I am sure if you are a fashion follower of any sort, you will have seen that Pretty Little Thing products have been exposed….

The fast fashion clothing company Pretty Little Thing rarely ever has many scandals from what I have seen. They seem to just be constantly building on their reigning empire, gaining more celebrity collaboration, more customers and ultimately more money… until recently, when their empire hit a bump in the road, when they were subjected to a case of FAKE NEWS.

A Facebook post was published by a PLT customer who had a look through the company terms and conditions on their US website to find this…

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https://www.facebook.com/photo.php?fbid=1430300487135168&set=a.281899951975233&type=3&theater

This post went viral, now having approximately 25k shares on Facebook and thousands and thousands of Twitter threads discussing the issue. 


When I first seen this my instant reaction was shock…I couldn’t understand why a massive company like Pretty Little Thing would have chemicals in their products that were known cancer, reproductive harm and birth defects, and why it was just point blank in the terms and conditions without anyone knowing of this before. 

Disgust spread across the Internet, with many people putting up their own social media posts expressing their concerns and spreading the word to ‘Boycott Pretty Little Thing’. 

However, others were quick to fight back and defend Pretty Little Thing. Those who looked further into the statement within the terms and conditions discovered the truth. 

The truth 

The truth is that this warning was required due to a new law in the California, called Proposition 65, which requires all companies in California must provide warnings of ‘significant exposure’ to chemicals that cause cancer, birth defects and reproductive harm. However, it is highly unlikely that PLT clothing could contain sufficient amounts of these chemicals to cause harm at all. 

In fact, it is not the only clothing company that has used this warning, ASOS and Fashion Nova also have this warning within their company terms and conditions. 

FAKE NEWS 

Due to the first post going viral, many other customers and non-customers of Pretty Little Thing now had a negative outlook on the company, so much so that they posted about it on their social media and so on so forth, until thousands of people now thought that their PLT purchases were going to cause them harm, and so were suggesting that people do not purchase from the company any more. 

This lead to many articles posted containing FAKE NEWS. 

Fake news can have irreversible effects to organisations, it can change consumers image of a company, it can make them lose custom and can reduce their stock price. 

Public opinion is vital for companies in general, but especially online brands, like PLT, who build their reputation up online and gain a following of customers who have a high impression of the brand. 

Fake news can destroy this reputation, and if the brand is not strong enough, can also bring down the company. 

Luckily enough, I don’t think this has had much of a significant effect to the Pretty Little Thing brand as they have continued to issue statements claiming that their products do not contain sufficient amounts of lead to cause the stated effects, however this may have planted a seed of criticism into the heads of consumers who may then go and shop at a competitor brand that does not have such warnings in their T&Cs. 

For me, as a shopping addict…I can safely say that I will be purchasing from Pretty Little Thing again without any hesitation. 

 

Siobhan McKerr is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on: Twitter – @Siobhan_mckerr, LinkedIn: www.linkedin.com/in/siobhan-mckerr and Instagram: @Siobhan_mckerr.

How ITV’s Love Island led ‘I Saw It First’ to become an e-commerce success

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As cliché as it sounds, watching Love Island is everyone’s guilty pleasure. It was only in the series past that I decided to give in and watch the show and I could now understand why my friends were all so engrossed and didn’t want our evening plans to surpass 9pm. For 8 weeks it was the hottest discussions in social outings, work, the gym and even my mummy tried keeping up to date with the latest goss about the islanders so she could be in the know. Whilst watching these rising celebrities to be and their relationship drama unfold did you ever wonder how and where they got the look? Last year, it was reported that the shows fashion sponsor Missguided achieved an increase in sales of 40% when the show aired. Was it possible for I Saw It First to match or exceed this achievement as they signed an exclusive partnership for series 5 of the show?

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I Saw It First, who were relatively unknown before sponsoring ITV’s Love Island are a fast-fashion brand who provide for the glamorous, fashion obsessed female. Keeping up with the latest trends they never fail to end the ‘I’ve got nothing to wear!’ dilemma and all at an affordable price. Only having been on the market since 2017, I Saw It First have been on one hell of a journey. From obtaining an innovative sponsorship with the lavish Ocean Beach Ibiza to collaborations with Cindy Kimberly, Lolo Wood and Stassie (yeah, just google them) they have managed to put themselves on the fashion map.

The majority of Love Island viewers come from millennials and Gen Z; two of the biggest generations who are the true digital natives. It comes with no shock that social media was going to manifest the experience of the show as viewer’s more than likely sit with their smartphone in hand refreshing Twitter for the latest on what others had to say, like really do we ever put them down anyway? The clothing company used this as part of their strategy to help with the increase of sales. Before the show, islanders were given a nice little allowance to choose any clothes from the summer collection to wear on-screen. Not only did this create a closer relationship between the brand and islanders, perhaps allowing for them to work together in the long run but it also provided organic content to be uploaded rather than the traditional sponsored posts, conveying good old brand personality.

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Wanting to avoid anything Love Island related? Then it was best to avoid Twitter itself if you could. Swamped with memes, spoilers and outfit highlights it was the number one app to keep updated on the goss from the villa. When the first episode of series 5 aired, reports show there were over 400,000 tweets mentioning Love Island. This was I Saw It First’s time to shine as they cleverly included the Love Island hashtag in their tweets to take advantage of the incredible reach. I mean, why wouldn’t you?

The e-tailer also created a hashtag on Twitter; #ISawIsland so users could easily search for those savvy neon dresses and funky bikinis, providing a link straight to the item so it could be purchased there and then. In addition to this, they created a Love Island hub on their website with profiles of each female islander and individual story highlights of each female on Instagram with a swipe-up link so you didn’t have to go through endless pages of clothes, very convenient. They also integrated their product placement onto the show’s click-to-buy app. When using the app to vote, users were surrounded with advertisements that provided a direct link to any of the items featured, giving viewers an easy way to find and shop the outfits seen on screen whilst allowing them to build an association of the two brands. Talk about dedication! Or just really wanting to up those sales.

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I Saw It First really do have their finger on the pulse of the fashion industry. Landing this opportunity with a show that has 6 million viewers tells us that the traditional methods of marketing makes for powerful advertising formula, using reality TV as a vehicle for influencer marketing. As a result of collaborating with the show it led them to an increase of 67% in sales month on month. They continue to be consistent with their methods throughout all their social channels and ensure their content is fresh and engaging, having gained 905k followers which comes with a fantastic opportunity to access their target market even more. The partnership focuses on an audience that have the talent of scrolling miles on their phone and watching the show at the same time.

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With social commerce on the rise, rather than consumers making direct purchases through retailer websites, they’re discovering products on social platforms and perusing their purchases there, a drive to be the new online marketplace. I Saw It First’s Love Island hub, their Instagram profile and the Love Island app provide endless opportunities to do so, a marketing masterpiece.

Fionnuala Hegarty is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on: Twitter – @fionnualaheg,  LinkedIn – Fionnuala Hegarty, and Instagram – fionnualahegarty

 

Pop – Up – Depop!

Save Money, and Our Planet In Aid of The NI Hospice

‘Out with the old and in with the new’… or the nearly new. Selling our second hand clothes is nothing new, in fact, car boot sales date back to the 1970’s. However, something that is new is the Pop-Up-Depop initiative by Rachel Jones.

How many of you have clothes hanging in your wardrobe that you will never wear, or never wear again? I know for my friends and I that is something we are all guilty of.

 

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In today’s social-media-age image is everything, and apps such as Instagram and Facebook provide us with the platform to interact and share images with friends and followers. However, social media platforms also open us up to scrutiny and pressure to look our best all of the time. For a lot of us fashion plays a key role in this. Current social media pressures see wearing the same outfit multiple times as a major fashion faux pas, which has led to the rise of fast fashion trends. God forbid we wear the same outfit twice… we are all #Queens after all! This greed for fashion in excess is aided by the rise of social media ‘influencers’. The lines between celebrity and general public have been blurred to the extent that anybody can gain social celebrity status as ‘influencers’ and as such, the expectations, previously reserved for a small group of ‘elites’ have seeped into every day culture, and now weighs upon general social media users. Therefore this begs the question… what is an ‘influencer’?

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When ‘outfit of the day’ (… or should I say #OOTD?) means a new outfit every single day, what happens to yesterday’s outfit? Why was that outfit perfect for yesterday, but not for tomorrow? Because you got that fab pouty, espresso-cocktail-in-hand, perched-on-a-bar-stool ‘candid’, and hit a whopping 250 ‘likes’ with 12 fire-emoji and ‘omg can I pls be you??’ comments?

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According to wrap.org the UK value of unused clothing in wardrobes has been estimated at around £30 billion. It is also estimated £140 million worth of clothing goes into landfill each year. Coupled with the excessive use of packaging, fossil fuels and energy used in the production and transportation of clothing across the world, the effect on the environment is catastrophic.

The Pop-Up-Depop enterprise has been created by Rachel Jones to target this issue, upon recognising a common problem among many of her peers… so many clothes but nothing to wear! Inspired by the popular app ‘Depop’ – used to buy and sell second hand clothing and accessories – the Pop-Up-Depop will bring us back to the market stall and trading face-to-face, promoting a sense of community rather than a solely transactional interaction. Taking place in the beautiful Millbrook Lodge,Ballynahinch on 3rd November, Pop-Up-Depop will be used to benefit those less fortunate, as a donation to the NI Hospice will be made by each seller and buyers will also be invited to donate on the day. Furthermore, the event will lend itself to a ‘swap-shop’ among sellers, for those admiring others’ garments. Pop-Up-Depop has the potential to become a regular affair, in venues across Northern Ireland, changing attitudes, reducing waste, and helping local charities.

We may not be be able to stop big companies – and we do not necessarily want to entirely, as we like many of their products – but we as a society can do what we can about the issue, and work to change our wasteful attitude towards fashion, whilst also benefiting those less fortunate!

Sasha Boyle is a final year Bsc Communication Management and Public Relations student at Ulster University. She can be found at: LinkedIn – https://uk.linkedin.com/in/sasha-boyle-8a5431167 and Instagram – https://www.instagram.com/sashaboyle22/

#PRStudentScribbles: Crisis Communications

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Welcome! 

I am a full time MSc Student in Public Relations and Communications at Ulster University since the end of September. I am a law graduate from Trinity College Dublin (1997) and practised as a solicitor for the last 18 years.

Why do I listen to Podcasts? 

As I am a newcomer to the study of Public Relations and Communications, it is important that I identify reliable educational information online  and take notes old style!

One exciting development from a mature student point of view is the rise of Podcast Shows as a rich source of information. As someone who enjoys auditory learning, Podcasts are perfect as I can vary the speed, volume and pause the show regularly to scribble down key points! Podcasts help me to connect the dots between the theory, research and practice of PR and Communications. 

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#ThisWeekinPR 

In #ThisWeekinPR published by the PR Academy on 4 October,  I noted the recommendation of The Digital Download hosted by Paul Sutton with Kate Hartley: How to handle misinformation in a crisis [podcast] (1 October).

Crisis and reputation 

In Episode 2, Season 5, crisis expert Kate Hartley and Paul Sutton, Digital Communications Consultant and founder of The Digital Download Podcast and Conference discussed the rise of misinformation and how to handle all things ‘fake’ in a crisis situation. The podcast is of particular interest as Kate Hartley looks at psychology  rather than conventional crisis management. 

Fake news and propaganda have existed for decades, if not centuries. But with social media algorithms reinforcing confirmation bias and with the advent of deep fake technology, misinformation has reached unprecedented levels. As a result, trust has plummeted and corporate crises are becoming ever-more common.

In this episode of the Digital Download Podcast, I talk to Kate Hartley from crisis simulation platform Polpeo. Kate has recently written a book called Communicate in a Crisis that takes a detailed look at why people behave the way they do on social media, how misinformation spreads as a result and how companies can best handle this.  -Paul Sutton 

The Podcast 

My Podcast Scribbles  

  • Outrage has become currency for some people on social media. Accordingly, fake news can be circulated in crisis situations. 
  • Crisis planning is now essential for every organisation. 
  • Brands should react to information online by being the source of truth in a crisis.  
  • Be the individual, company, brand that people come to when something goes wrong.
  • Be the trusted voice of authority so that people believe you. 
  • Look at psychology rather than conventional crisis management. You cannot respond effectively in a crisis if you don’t understand how people are behaving in that crisis. You have to understand how they are behaving and how that is changing because some of the old crisis responses just don’t work any more. 
  • You cannot wait for the next news cycle to come out. Think about people’s need for immediate information as people can spread fake news about your brand in the crisis and deliberately share misinformation.  
  • Some industry bodies are trying to move away from the term “fake news” to the term “misinformation.” 
  • Some people accidentally spread misinformation because they believe it to be true. Other people deliberately spread misinformation as they have some sort of malicious intent.
  • The pressure that consumers are putting on brands means they have to be more honest and transparent than they ever have been before. 
  • Be the source of truth.  Be the source of truth. Be the source of truth! NO2

     

    Recommended Books

    • Communicate in a Crisis by Kate Hartley
    • Crisis Communications Management (PRCA Practice Guides) by Adrian Wheeler
    • Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer.

    Nóirín O’Neill is an MSc Student in Communication & Public Relations at Ulster University. She can be found on Twitter @Noirin0Neill and on LinkedIn https://www.linkedin.com/in/n%C3%B3ir%C3%ADn-o-neill-426b91110/

     

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Fortnite- Online Game or Marketing Machine?

Anyone part of the online gaming world (or anyone who hasn’t been living under a rock for the last two years) will know in simple terms what Fortnite is. The word itself conjures up images of poorly animated cartoonish characters wielding over the top weapons and wearing far too many clashing colours. Ringing any bells?

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Last Tuesday night, a meteor hit the imaginary island and catapulted users into a black hole of nothingness for 48hours straight. Twitter went commando with a bare page cleared from all tweets and Instagram followed a similar theme. Players were left with nothing for two days. No game, no explanation, no light at the end of tunnel. And of course, the coverage followed.

The whole affair was exciting, and something never done before by Publisher Epic Games, but going off the map certainly isn’t a new PR tactic. 2016 seen Kendall Jenner delete her Instagram for a small window of time and Taylor Swift went down a similar road by unfollowing everyone and deleting all her posts to create a cloud of mystery in lieu of her upcoming album release. So what made Fortnite’s brief hiatus so special? Their stunt last week got me thinking, what makes Fortnite a standout brand without following the usual pattern of declination after a games initial peak period?

 

Everyone’s Welcome

One of the reasons Fortnite really made it to the big leagues is owing to the fact that the game was released on multiple platforms and all versions were playable to eachother, a big deal in the gaming universe. This meant that someone gaming on PC could team up with their friends on Xbox and play together, creating a much more widespread gaming experience that easily went viral. Accessibility was key to Fortnite’s success and means anyone with any gaming device is welcome to don a weird outfit and fight some strangers online with the virtual company of their friends.

 

They never stop upping their game

Fortnite was originally released without much pomp and circumstance in July 2017 and since then has regularly brought out new ‘skins’ (outfits for sale), modified their maps and changed the rules depending on when are when you are within the game. The map/set is constantly evolving in order to keep the users on their toes. Nobody is getting bored and the playerbase is growing in numbers as long as the game is alive and breathing. Two years later fans are still drooling for the constant Easter-eggs hidden within the maps.

 

Relevancy above all

Truth be told I had never even heard of Fortnite until Thanos was introduced as a limited time character. Game producers took advantage of the fact that Avengers: Infinity War was doing so well at the box office and used the information that the writers of the blockbuster were such big Fortnite fans to utilise the world’s biggest current villain as a prop in their game. Arguably, the dances done by the characters are more contagious than the games itself. Playgrounds around the world have been taken over by ‘flossing’ and ‘Electro Shuffles’ and videos of these weirdly difficult to master dance moves were constant hits online. Teacher and parents were annoyed and many schools throughout the world banned the dances. But in a world where coverage is deemed important- all press is good press. Right? The crossovers never end with regular appearances from whatever/whoever is relevant that week. These include Marshmello, The MCU, John Wick and Fifa and can come in the form of new skins, limited edition soundtracks or even a quick change in the map. The inclusion of hyped up happenings in the real world makes Fortnite a pro when in comes to effective brand promotion.

People love free stuff

Let’s be honest, we all want the goods and we want to pay a good price. Ideally nothing. As it stands Fortnite is free and has no upfront costs whatsoever meaning getting started is quick and easy. This means that the younger generation don’t have to beg for credit card details from unwilling parents and the game stands at an all time high in terms of accessibility. Now as always there is a catch. While playing, gamers can purchase virtual items via ‘V-Bucks,’ an online currency unique to the world of Fortnite and by doing so make their character more unique in style. This doesn’t necessarily give any advantage when playing but the more outrageous a character’s outfit, the more noticeable a player is, and to some gamers that means as much as winning.

 

Ga-Ga for Gaming

Not immune to this epic multiverse are celebrities. A-listers such as Finn Wolfhard, Joe Jonas and Drake can’t stay away it seems with the latter breaking a Twitch record for ‘Most viewers of all time,’ partly owing to the rapper advertising the stream on Twitter to his 36.9million followers. Even celebrities that aren’t interested are getting involved. Lady Gaga recently tweeted, ‘What’s Fortnight?’ racking up 200,000 retweets and 900,000 likes. Honestly who knows if any of these stars are #spon but even if there aren’t any pockets being lined, the celebrity involvement is definitely working.

 

Kate Lagan is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found at: Twitter- @PredisposedtoPR and Instagram- @klagan19

5 Tools You Should Be Using If You Want to Be a Digital Content Creator

Through my job as a publicity assistant and content creator in a local PR company, it’s safe to say I’ve learnt a thing or two about creating social media content for clients. That being said before I started my job, I only had experience with one or two of these tools and have learnt on the job a lot of the way. However, getting used to using these tools now and practising with them is a great way to boost your CV and stand out to potential employers. So here’s my run down of 5 great content creation tools you should be using.

Canva

I feel like everybody and their granny talks about Canva now but surprisingly often when I bring it up I’m met by the response “What’s that?”. Canva is your best friend for creating infographics and stunning digital ads. The great part about it is, Canva is extremely user friendly and easy to get to grips with. You can type in the sort of design you are looking for, be it a Facebook banner, Instagram tile or anything you might ever need to create and it will bring up templates for you. The templates are then completely customisable with your own choice of pictures, fonts and colours. This makes it great if you are working for a brand that already has a clear brand image, as you can create graphics that will perfectly fit in with this by using the company colours and fonts.

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Lumen5

Lumen is one of my favourite content tools, as it’s a great way to turn a blog post into a piece of video content that can be shared on social media. You can simple paste the body of text into the control panel and it creates a video for you. It does take a bit of playing around with sometimes to fix the video and the background images it chooses for you, but overall you can create a video in under 30 mins that will promote a blog post and also get you good engagement on your social channels.

Hootsuite

Once you’ve created your content you are going to need a way to get it out there and a great way to do this is through social media scheduling. If you work off a content calendar Hootsuite will be your best friend as you get all your social media posts sorted in one go. You can add all your or your client’s social platforms to your account and schedule the same piece of content to go out across all your channels so you don’t have to do it manually. Top Tip: It’s best not to post on the hour or half an hour, as a lot of people do this and it’s means a lot of content going out at the same time on that platform so less chance of your posts being seen. Choose more random times such as 13:17 or 15:38.

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DaysofTheYear.Com

Using Days of The Year is a great way to keep your content fresh and relevant to your audience. You’’ find every single day of the year has a specific ‘day’ such as ‘National Video Game’ or ‘National Hug Your Friend Day’. These days’ range from the ordinary and popular to the most random and obscure things. Posts like this often have great share value as well as people can tag their friends. It also helps if you are in a rut and aren’t sure what to post about, these posts can be fun and light hearted and you can include a call to action for people to get involved themselves. On the day I’m writing this it happens to be ‘World Card Making Day’ as well as ‘World Teachers Day’ there’s endless content possibilities that could be created around these themes.

Pexels/Pixabay

If you create blog or written content, free stock photo websites can be great as you can download royalty free photos to accompany your post. Visual and video content generally does better and is more catching on social media so if you want to promote your blog post or simply talk about something it can be great to add a picture to try and increase your engagement.

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Hannah Chambers is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on: Twitter – https://twitter.com/HannahC_PR and LinkedIn – https://www.linkedin.com/in/hannahchambers192/

 

 

WAGatha Christie

What we can learn from wags at war.

In case you’ve been living under a rock these past few days, I’m going to bring you up to speed in what has become a bigger debate than BREXIT!

Basically, Queen Bee wag Coleen Rooney took to social media to expose long-term (or should I say ex) friend and fellow wag Rebekah Vardy, for selling stories to the Sun newspaper. To cut a long story short, Rooney concocted an elaborate plan by creating ‘fake news’ stories and blocking everyone bar Vardy’s account to see if they would infiltrate into the media…low and behold, they did! See below tweet:

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In what can only be described as a plot like that of literary legend, Agatha Christie’s ‘Murder on the Orient Express’ (which has now coined what I believe to be the greatest pun of 2019) or an EastEnders’s ‘who dunnit???’, it has left the UK divided.

Rebecca Vardy, who is heavily pregnant (which will become relevant later on) has denied all accusations made against her. Once again, she took to social media to release a statement wishing that Coleen should have called her if she had these suspicions and discussed the matter privately.

This nicely leads on to the point I’m trying to make about privacy and the ‘exposing’ culture that has become a toxic cesspit in a modern era.

Whether we like it or not, social media is here to stay and has become a crux in many people’s day to day lives. Although I have tried (forced myself) to see the positives in using social media, the only advantages I could come up with are career related. For example, being proficient in social media platforms is now a highly desired skill on any CV and could ultimately lead to a career in digital marketing. However, wasn’t SOCIAL media invented as a tool to connect with people around the world, stay in contact with long-distance friends or relatives, develop friendships and connections?

Don’t get me wrong I’d be lying if I too didn’t take a leaf out of Coleen’s book and put my sleuthing skills to use (You have too don’t lie, ‘creeping’ counts). However, what concerns me is the increasing need to publicly expose people which in turn has greater knock on effects for everyone involved. Ultimately, I believe this story to be an example of why the novelty of social media has worn off and when it boils down to it a major contributor towards a failed friendship.

We should all now be aware that anything we put online is never fully private…we’ve sat through enough lectures to know this by now. Therefore, I believe we can learn from the sensationalism surrounding this story even if they are both high profile people (even if one is married to Wayne Rooney…) compared to myself or you.

SG2Rebekah Vardy left, Coleen Rooney right. Bottom left, me watching the drama unfold.

Although many people have taken to show their support for Coleen, it has also raised the question as to whether or not Rebekah should be as cruelly attacked by the public and tabloids given she is heavily pregnant. I’ve decided not to take sides, I’m merely a spectator using this purely as a form of escapism and for my love of memes. However, having said this I would not wish this upon anyone. The level of ‘trolling’ Rebekah has received I can not even begin to imagine.

Basically, what I’m trying to say is that the SOCIAL element of social media is more or less non-existent in today’s society. In fact, according to RSPH’s (Royal Society for Public Health) 2017 report, ‘Social media and young people’s mental health and wellbeing’, concluded startling figures including:
• Rates of anxiety and depression in young people have risen 70% in the past 25 years.
• Cyber bullying is a growing problem with 7 in 10 young people saying they have experienced it.
• Around 70% of 18-24 years olds would consider having a cosmetic surgical procedure.

New legislations being rolled out to ‘reduce’ this e.g. Instagram ‘hiding’ the number of likes a celebrity receives or Facebook continually filtering negative content. However, I believe this to be of no use and instead we need to look at it in a smaller context. I know I’m never going to achieve 1m likes so what use is this legislation to me? Yes, we all have the option to block, report or unfriend someone in the hopes of removing any negativity or simply the old out of sight out of mind trick. But Coleen didn’t do that did she? Coleen didn’t make THAT phone call? So why should we?

I’ll tell you why, save yourself the drama!

SG3Rebekah Vardy’s twitter response.

Like my blog post this story will probably be old news. However, the implications of a story like this upon impressionable teenagers or simply copycats could be detrimental. I don’t want to end my blog all doomy and gloomy so let me challenge you this. Next time you use social media, think about why you’re using it, whether or not you’re actually being SOCIABLE and if someone’s bothering you whether or not it’s worth having a conversation or even a phone call…

Case closed.

SG4My favourite meme

Please let me know your thoughts on this. Do you agree? Who’s side are you taking?

You can find me at,

It’s……….Susan’s Greer’s account.

Joking.

Susan Greer is a final year Bsc Communication Management and Public Relations student at Ulster University. She can be found at: Twitter: https://twitter.com/SusanGr15481563
and LinkedIn: https://www.linkedin.com/in/susan-greer-527b79165/