Great brands demonstrating social distancing

As governments around the world promote staying at home to curb the spread of the Covid-19 outbreak, brands are stepping up to help. 

With consumers staying at home, brands now have a unique opportunity to craft creative digital campaigns to showcase their products as well as their social responsibility. By spending all this time indoors, it is no surprise that creativity is booming around the world, with strong messages of hope, unity and forward- thinking gracing our social media timelines. 

Cleverly, Slovenia-based creative director Jure Tovrljan reimagined some of the world’s most iconic logos for the new age of social distancing. Tovrljan redesigned 12 logos from brands like Nike, Starbucks and The Olympics. Some updates were as simple as a play on words: LinkedIn becomes ‘LockedIn’, Nike’s famous ‘Just do it’ becomes ‘Just don’t do it’.  

 

 

 

 

 

 

 

 

 

 

 

 

Whilst these designs are just thought experiments, some brands have made actual changes to their logos to express official recommendations surrounding Covid-19.

Fast food chains have taken their own twist on this emerging trend. McDonalds has separated the Golden Arches that make up its iconic ‘M’, whilst similarly KFC adapts its logo with a strong tagline to reinforce its message.

 

 

 

 

 

 

 

 

 

 

 

Meanwhile Coca-Cola widened the space between the letters in its iconic script with ‘Staying apart is the best way to stay united’ situated below it, promoting the stay at home order. Whilst it hasn’t touched its famous ‘Just do it’ tagline, Nike have also made an attempt to adapt the public obligation to stay at home as a personal challenge with their new ad campaign below:

 

 

 

 

 

 

Not forgetting the disruption automakers have faced to production from the outbreak, Audi and Volkswagen have also joined in temporarily redefining their logo:

 

 

 

 

 

 

Of course, we ourselves at Allstate have applied our own light-hearted approach to this trend to visually engage with our audience and remind them daily of the recommendation we face:

 

 

 

 

 

 

However, whilst not all brands are adapting logos they are being mindful about the way they communicate.

ASOS was recently scrutinised for selling chainmail face masks during this outbreak. Since then, they made the decision to the withdraw the product, and have been more mindful about the way it is speaking about the pandemic on social media. Positively, ASOS is using gentle humor to encourage social distancing, speaking about it in a tone that appeals to its target audience of millennials:

 

 

 

 

It is clear to see that in these challenging times brands are destined to stay current whilst promoting social good. Do you think these are successful?

Stephanie Daly is a third year Bsc Communication, Advertising and Marketing student at Ulster University currently on placement year at Allstate. She can be found at: LinkedIn – Stephanie Daly.

Day in the Life of a Camp Counsellor

Right, imagine getting the opportunity to work in America for three months (paid might I add) as a sports counsellor and then get the opportunity to travel America after. This was a done deal for me, I would’ve been sold after reading that alone. In this blog, I’m going to talk you through what a typical day in the life of a Camp Counsellor is like. If you get the opportunity to do this in your lifetime, jump at it and grab it with both hands.

RM5

Let me give you a little rundown of what it was all about. So, I was a camp counsellor at Long Lake Camp for the Arts in upstate New York. Long lake is a specialist camp with all the traditional camp activities. I looked up different photos online of what the camp would look like and lists of the activities offered but you really have to see it to believe it. There were theatres, circus areas, a huge lake and the list goes on. Long Lake is a sleep-away camp, which means that campers spend the nights sleeping in cabins. There can be up to about thirteen children in each cabin along with 3 counsellors with only three toilets… so as you can imagine in the mornings, 3 very annoyed counsellors waiting for 13 fifteen year olds to get ready, I’ll say no more. For me every day was different, one day I was paintballing, the next I was doing high ropes, every day in camp is a new experience. Some days are harder than others as you have to remember you are in a foreign country working crazy hours and are probably a little homesick, but it’s so important to remind yourself why you are here, don’t let these little setbacks ruin your experience, fight through them and trust me once your past the week 1 mark, you’ll not want to leave.

Mornings at Camp!

RM6Rise and shine. The first task of the day as a Camp Counsellor is to get the kids up and excited for the day ahead! This can be a difficult task as a 7.30am start didn’t seem to excite many of the kids (including myself). The best method of getting everyone up and ready for the day ahead was lights on and music blaring, each day someone different got to choose the music. The fact that the camp I worked at was a performing arts camp there was sooo much talent, like these kids were insane so meal times especially would be full of singing and dancing which brought a real buzz to the place. The breakfast itself was well let’s just say it was very American, the sugar high was real, but I wasn’t complaining.

Activities

After breakfast is a cabin inspection which is a real pain in the a** (if you don’t pass). Then time for the activities to start. At Long Lake, the kids choose their own schedule every day, they literally can do anything they want, it’s our job as counsellors to promote our activities so each morning and afternoon we would hold a camp meeting where the head of each department tried to promote their activity to let each of the campers know what’s going on in that particular day.RM7

The options are bottomless really, if they want to do something, we found a way to do it, which was challenging at times but kept me on my toes.Activity time is time for specialist counsellors such as myself to head in their separate directions to teach the different activities. I was the head of the sports department so a typical day for myself was first of all creating a schedule for the different members within the sports department then from there I would take kids down crazy ATV trails or take them out on the jet skis, really whatever they wanted to do, I was doing it.

Every day I got a period off, which I usually took later in the day to give me a chance to ring home, other times I would get involved in an activity at camp which I was not familiar with the different activities on offer meant that you could learn a new skill or try something different every day! I tried everything camp had to offer, even daring to go on the flying trapeze in the circus, all I can say is fair play to the circus staff, once was enough for me.

Evening Activities

After dinner was a chance to chill out with campers and friends and get ready for our evening activities. Personally, this was my favourite time of the day because it was recognition of another day well done and also most of the time we got s’mores. EveRM8ry evening at long lake a new activity was on offer, our evenings would be spent watching performances, bonfire nights, ice cream socials or camping trips away to our local campsite. They really thought of everything.

Nights at Camp

When evening activities finish, ill not lie I am completely shattered at this point, you’re on the go from 7am-10pm. At long lake counsellors work on a rota in the evenings. One counsellor and a CIT (Counsellor in Training) take care of the kids and settle them for the evening. The other two counsellors can take the evening off. I oversaw the oldest girls, trying to get 35 16-year-old girls to go to bed before 11pm was a complete task in itself, thankfully it was only once a week! What do I miss most about my nights at camp? Simple… the lake. On one of my last nights at camp, the capers asked me if we could go to the lake and stargaze. I’d never seen so many stars in my life, the Adirondack sky truly lit up it was by far one of my highlights of my camp experience.RM9

Yes, the days are long, you may miss home but my experience at camp honestly made me mature in so many different ways, it opened me up to a different career opportunity, it allowed me to experience a different culture and overall it allowed me to have a summer of a lifetime with some of the best people I’ve ever met, I know may sound cliché but it’s the truth.

RM10So, what are you doing this summer?

Rachel Magee is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Instagram: https://www.instagram.com/rachelmagee98 and LinkedIn: https://www.linkedin.com/in/rachel-magee-52328016b/

Not the Wurst…

You’ve heard it all before … 21 year old embarks upon the ultimate life-changing, globetrotting extravaganza (A.K.A interrailing). Work, stress and money problems are swiftly buried in the safety of Ireland, while she jets off without a care in the world – what could possibly go wrong? Alas, quite a number of things. There is no need to grab your Handy Andies just yet however, as despite the series of unfortunate events, we managed to weave through our own positivity and have a bloody blast! (Pardon my French).

A worrying lack of cash monies on my behalf resulted in my two fellow globe-trotters ‘trotting’ to Barcelona ahead of me – all being well, we would all be reunited in Berlin. Fate appeared to have other plans, however, as the first stumbling block was situated right in the midst of our meeting point.

On the penultimate day of my holiday lead-up, the bank informed me of a sporadic freezing of my account. After several trips to visit them, it seemed this would all be rectified by Sunday morning, the day I arrive in Berlin – happy days! After a relaxing plane journey of reading, and practicing mindfulness, I arrived in the big city ready to begin. It was at this point I received a phone call from my travelling counterparts as they dropped the bombshell – they had missed their flight to Berlin and would not arrive until 12 hours later, around midnight that night. A little alone time and a day to explore wouldn’t have been so daunting had my banks metaphorical pants not been on fire (they were liars you see…funny joke y’all – just laugh). Much like the countless chickens my mother has asked me to remove from the freezer for dinner, my account had not begun to defrost on time and so – there I was penniless, starving, yet somehow… rather calm. I sized up each and every stranger that walked past, wondering if they would believe my sob-story and allow me to transfer them some money while they got it from the ATM for me. Realistically, I wouldn’t even believe me, so after scratching my head for quite some time I remembered the measly fiver I had placed in my bag for eh…emergencies. This allowed me enough to get the train to the city centre, and arrive at the hostel in one piece.

SA1

My compadre made the genius suggestion that I hook her card up to my apple pay, and use that to purchase myself some grub…despite all the criticism technology gets these days, it certainly saved the day on this occasion.

As mentioned earlier, mindfullness is a current interest of mine and so I took the opportunity of dining alone to put in a little more practice. I’d always been admirable of those folk who can happily nip to the cinema alone, or go for coffee alone without scrolling mindlessly through their sparse Instagram feed for the duration. Turns out – it’s not that difficult, and in fact, rather refreshing for the mind.

After I was fed and watered, I retired to the boudoir to catch 40 winks before the ladies arrived. I was awoken to our fourth hostel room mate who was a French Canadian in his 30’s. My first taste of the hostel experience was me trashing him at several games of snap in the hostel bar, whilst he sat absolutely livid – good craic all the same. Just when my undefeated victory had proven permanent, the ladies arrived and we made tracks to hit the Berlin nightlife.

After the first few hiccups, everything was pretty much plain sailing. We explored the streets of Berlin the following day getting ‘vibey’ pictures as seen below:

After Berlin came Prague, after Prague came Budapest and then the beautiful Croatia. Some of the scenes in Croatia, especially Dubrovnik, caused a few of those weird moments were everyone there just goes silent and takes it all in, with no-one taking pictures. A wonderful feeling really.

Prior to our trip, several people had warned us of how boring the train journeys were and well, let’s just say this couldn’t be further wrong. Albeit probably delirious with sleep deprivation, we chatted to more new people and genuinely cried laughing with every train journey we embarked upon – the opposite of boring I reckon.

A few random points about these places would be that Prague is seriously cheap, Budapest smells a little but looks good, and we naturally float in the salty water of Croatia. I’m a fountain of knowledge, obviously.

Each of these places were of course stunning with amazing scenery, but the most memorable parts of each stop were meeting so many new people. I know it’s something everyone says when they have been away, that you absolutely HAVE to experience what they have – but in this case, it is positively true. Now all I have left are pictures, videos, and my basic-girl anklet to remember it all.

Anyway, I must dash, I’m suffering from a terrible sickness – I think they call it the travelling bug?

Sinead Armour is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found at: Instagram – Sinead Armour, LinkedIn – Sinead Armour 

Why volunteering is worthwhile.

Why volunteering is worthwhile.

I wanted my first blog to document my crazy travel experiences, however I’m boring and don’t go anywhere so it was back to the drawing board. I decided to do something else in my life that I truly enjoyed, so I thought what better than my volunteering experience at Superstar’s café, which can hopefully convince a few others to get involved in something similar. 

                                                              

I’ll be completely honest I didn’t initially join up due to my undying desire to help other people or to feel more fulfilled with my life. Like most people in fifth year, my school was on at me about starting to broaden my CV to improve possible job prospects and make me stand out. Simply to have something to talk about on the impending careers day I started to research activities I could get involved in and soon came across volunteering. However, I knew if this was something I was seriously going to partake in then it had to be something hands on that I would enjoy. I had heard of Superstars café as it was local in my area and thought I would find it more interesting than helping in say a charity shop, as I already had a part time job in retail which I HATED. It was a café which offered job opportunities for people with physical/learning difficulties as well as autism. It also offered a youth club with a range of activities on different nights such as bowling, drama and crafts.

In terms of getting started I was a bit worried in case it involved and interview or experience as interviews still made me nervous and I had next to no previous experience. Thankfully it was just a simple informal conversation over the phone, and I was ready to start immediately the following Tuesday. When Tuesday came around, I remember being so anxious not knowing what to expect. I started off helping with the bowling club at the local leisure centre and thankfully very quickly got into the swing of things. It was mostly about just being social which is something I would say I’m quite good at, I think? I had worried I wouldn’t know what to talk about as I was so ignorant to special needs and what it meant due to lack of experience. I soon realised like the young people of this club where more like me than I first thought and spent hours talking to the girls about music, TV shows and weekend plans. I found soon found it came very natural and more importantly was so much fun!

 

 

 

 

 

After a few months only doing one night a week at bowling with young people aged 16-24 with special needs, I decided I wanted to be involved in other activities with different people for even more experience. The members where constantly asking me was I coming to watch their production of ‘the lion king’ and I could finally say yes if I joined the drama club, so I did. My experience at this was probably one of my favourites from my time volunteering here. It was so refreshing sharing the company of people not afraid to put themselves out there and really go for it. Thankfully I was only responsible for helping in practice and didn’t have an actual part, otherwise I probably wouldn’t have enjoyed it quite so much. (I’m no where near as fearless as them) It was so rewarding when all the tickets at Burnavon theatre sold out and the production was complete, everyone had worked so hard and it clearly showed. I knew then id go to every show they put on whether I still worked there or not, a promise which I have so far kept might I add. Honestly, I can’t explain how much I would encourage someone to get involved in something like this if possible. It was the most rewarding and memorable experience and proves in my opinion, that volunteering can also be a bit of fun and light-hearted. Of course, there is also the benefit that made me join in the first place which is that it is favourable among employers, but you get so much more from it.

 

 

 

 

 

There is also loads more behind the scene stuff available to do if you didn’t think the more hands on activities where for you. For example, I also offered to help with money collection the odd Saturday morning outside shopping centres and in the town. Another highly anticipated within the club are the seasonal parties. They where always the talk of bowling nights, particularly the Halloween ones as everyone always loved the fancy dress parties the dress. The absolute scramble to find the best costume to win a prize. It was a great chance to meet up with the other volunteers and enjoy a three-course meal. I mean if the prospect of free food doesn’t convince you then I just don’t know.

There’s literally too much stuff to get involved with to list as they’re constantly creating new activities and opportunities. I could guarantee there is something that would appeal to everyone though, no matter your interests. If you’ve just skim read the rest of this blog due to lack of interest or you just don’t feel like reading right now at least take away one main point. Volunteering in any form is one of the most worthwhile experiences you could take part it. Although it can be hard with uni, a job and spending time with friends and family, trust me I know. However, if you ever get the opportunity then I say go for it!

Katie Doyle is a final year Bsc in Communication Management and Public Relations student at Ulster University. She can be found at: Instagram-@katiedoyle54 LinkedIn-https://www.linkedin.com/in/katie-doyle-9a0551195/ Twitter-https://twitter.com/ktdoyle6

A Worthy CAUSE

It was always my intention to volunteer with a local charity during my final year of university, I wanted to give some of my time to help in any way that I could. I got involved with CAUSE – a mental health charity focusing on providing support for the carers of those people with severe mental illnesses. The work they do is extremely important, and they are the only charity of their kind within Northern Ireland. 2020 is their 25th anniversary and so they wanted a Communications/PR volunteer to help raise awareness about their birthday year and so I quickly put my name forward to help.GD30

After a great first meeting with two members of the CAUSE team I was all set for my new role as a Communications volunteer. Fast forward a few months and I have been able to meet various members of the CAUSE team and they have all been so lovely and welcoming. I work mostly with the wonderful Anne Holland who is the fundraising manager for CAUSE. I was instantly drawn in by her bubbly personality and we get on very well, she is a very positive person and there is a never a dull moment when she’s around.

The first day that I met Anne she persuaded me to sign up for CAUSE’s biggest fundraising event – Strictly Come Dancing. This was one of the most memorable and exciting things I have ever done, I encourage any of you that have the chance to participate in a charity run Strictly to do it! I always fancied myself to be a good dancer but that was exclusively reserved for weekend dance floors, however I quickly learned after attending my first training session that I did not have one ounce of rhythm in me…

Everyone else was twirling, kicking and cartwheeling around me whilst I was like yes! I can do a star-jump! We started training in September with the goal of our big Christmas – themed show night at the end of November. I was like a fish out of water during the early training sessions as without any experience and 3 dances to learn my poor wee legs couldn’t keep up. My lovely partner and I got assigned the Cha-Cha to Snoop Dogg’s version of Winter Wonderland (I know lol) and we had one group dance to All I want for Christmas and one to Fairy-tale of New York. So, no pressure eh?

As the weeks of training went on, I started to grow more confident with the aid of everyone involved in my Strictly experience, they were all so kind and encouraging and they helped me every dance – step of the way.  By the time it came to show night in November at the glitzy Stormont Hotel I was a bundle of nerves and yet still filled with so much excitement and anticipation for the night ahead. I tanned myself up, got the lowest cut shirt probably ever worn on a man, and wiggled into my skinny fit velvet trousers – time to Cha – Cha! Our dance went great, I made a couple of tiny mistakes but sure the audience didn’t realise what I was supposed to be doing anyway! The judges loved the dance and most importantly my navy lace shirt was a hit. Our two group dances which book ended the night also went fantastically and it’s safe to say I was completely Mariah Carey’d out at the end of it all.

GD32

An amazing amount of money was raised for CAUSE which is the main reason we did the show in the first place and without the incomparable Anne Holland at the reigns there would have been no show to perform at.

Apart from my amazing experience with Strictly, I’ve had the best time volunteering for CAUSE. I’ve had the opportunity to see what goes on in the day to day running of a charity and how important promotional materials, communications and PR are for a small local charity.

GD31
Most recently I was given the chance to go to a recruitment fair at the Belfast MET Millfield campus and talk to various students looking for volunteering and placement opportunities. I highly recommended CAUSE to all the students I talked to and even promoted CAUSE’s latest Strictly event – Strictly Jigs and Reels. It was a really fun experience and great to see the amount of young people eager to volunteer.

 

I am currently working on developing some promotional materials for CAUSE’s 25th anniversary, having the opportunity to think creatively outside of an educational setting is really fun and rewarding; especially when it is for such a great charity.

I have thoroughly enjoyed my time with CAUSE and can’t wait to see what the rest of their Birthday year has in store! I cannot emphasise enough how important volunteering is, especially for small charities. So, I encourage anyone reading this to even consider volunteering, be it for CAUSE or another charity – I know that you won’t regret it!

Gareth Donnelly is a final year BSc in Communication Management and Public Relations student at Ulster University. He can be found on LinkedIn at http://linkedin.com/in/gareth-donnelly-1a6161196 , Twitter – @GarethDonnelly4 and Instagram – @garethd__

Tesco Clubcard Plus

After moving out of home this year and becoming an “adult” officially I have discovered how expensive grocery shopping is so when I heard about the new Tesco Clubcard Plus I thought it  would definitely  be an excellent way to save money.

The first advertisement for the scheme I saw was a billboard in town. It was simply a blown up photograph of a tennis player with a speech bubble poorly edited onto the image (he could have been really famous I know nothing about tennis), my initial thought to this wasn’t anything to do with the Clubcard but more in relation to how bad the advertisement was, for such a huge company. After seeing this billboard it seemed like there was no avoiding Tesco Clubcard Plus. It’s plastered on every bus top in Belfast, every ad break in any TV show, and now all over social media- with thanks to Mel B.

You’ve probably seen the image either in real life or if not, on social media somewhere. Mel B called out Tesco on her Instagram and demanded the CEO get in contact with her urgently. Tesco have come out and said that they had permission to use the photograph. However clearly Mel B thinks otherwise.

 “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign,” “We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.” Claimed a spokesperson for Tesco.

 Mel B has recently back tracked and claimed she did give permission for her photograph to be used and the rumours pretty much came out of nowhere, when in reality she created them. She explained in an instagram caption that she was originally meant to be working on a campaign with Women’s Aid but their funding fell through. She praised Tesco in the caption saying that they had been so understanding. Could this have all been set up between Tesco and Mel B to give the scheme more media attention?

With a slogan like “value you can’t stop talking about” you would think they value would be good. However it seems that all people are talking about it how terrible the value is.

You have to pay a monthly subscription of £7.99, to save money? The perks are that you can save 10% on two “big shops” a month. However Tesco have not clarified what falls under the category of “big shop” they have only said it has to be under £200.  The only way anyone would make a noticeable saving is if they were spending at least £150 twice a month. You would save £30 per month- before you take away the monthly subscription.  Anyone could easily save this on their monthly shops by shopping somewhere cheaper.

Next up, let’s talk about how lazy the advertising is for this scheme. All they have done is taken images of celebrities (potentially without their permission), and old movies, and inserted basic textboxes over the top- literally something a 10 year old could do on paint. The TV adverts include old movies with the characters talking about how much they could save on their Tesco shops. I just don’t get the relevance at all. None of it makes any sense to me.

So, was this a successful campaign for Tesco? They launched it at a good time; people will be shopping more leading up to Christmas. And of course many people have been talking about the campaign which is possibly giving it more publicity than it would have if for example, it had half decent advertisements and decent savings and offers. The whole thing baffles me; Tesco can afford to do so much better than this, both in their advertising and providing genuine savings for their customers.  Obviously there is more to the loyalty card that just the 10% off 2 big shops, there is also double data and discount on Tesco own brands. The scheme is not completely terrible. It could be very beneficial to large families or people with large appetites who will be spending £200 on 2 large shops a month, are with Tesco mobile and only by their clothes and other bits from Tesco?

 They are right in claiming this is value you can’t stop talking about, which is true, people can’t stop talking about the value, although they think it’s bad, people are still talking. So was it possible Tesco did all this to get people talking about their latest scheme to attract more attention?

Anna Tilley is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found on Twitter – @annatilley_, Instagram – @annatilleyx and Linked In: Anna Tilley

The Power of PR in Pop Culture

Public Relations surrounds me in my life and, whether I like it or not, influences me.
Pity it only took me three years into a degree to fully understand how much of an impact it has.EO3
The undeniable Queens of publicity stunts- the Kardashians- influence what half the teenage girls in the world are probably buying. We have an image in our heads of who they are and we feel like we personally know them due to the fact that they have spent years creating and building upon it. They have such a strong public image and following that now when they buy a product and show us it on their social media, we believe it’s the best of the best. So why will we so easily believe that Kim K’s new skin brand is all we need to make our life better but still ignore centuries of advice from the more experienced skin specialists. Do people only believe what they want to believe?
There have been some obvious Public Relations horror stories documented over the years in the music industry but the big question is where any of these people or their brand seriously affected or are perceptions of big celebrities and public image something as trivial as gossip and rumors? Here are three major examples of when the person behind the story was too popular to be brought down.

Kanye west

Kanye West has NEVER been one to shy away from speaking his mind and giving his opinion on subjects, even if he is not asked to. The American singer, songwriter, producer, entrepreneur and fashion designer has had his fair share of publicity blunders and bad reactions from fans. Although he is the rap worlds equivalent to Marmite and despised by so many the big questions is,
Does Kanye even care?
EO2
Back in 2009 Kanye west made his first widely controversial debut by interrupting Taylor Swifts speech to accept her MTV award to tell the audience Beyoncé should have won instead…. Ouch. Although this resulted in some huge backlash from the general public and from other celebrities who were at the MTV awards that night it did not affect Kanye’s own sales of his album at the time. So yes, everyone thought what Kanye did was horrible, but they still will listen to and buy his music? For someone with Kanye’s ego, does this really affect him in any way? Probably not due to the fact that it gave him nothing but attention. This started a spiral of PR blunders from Mr. West who has been recorded stating president Bush doesn’t care about black people, that he is in full support of Donald Trump and that he wants to run for President himself. Kanye again came under backlash in the mid 2000’s when he defended Chris Brown for beating his girlfriend. Endless Twitter feuds with celebrities and public figures mean Kanye is never out of the tabloid headlines especially since he is married to Queen Kim K. Dr Phil even went as far as to diagnose him with mental health problems on Television. Despite all of this Kanye will still sell out every tour date he release, lives in a mansion with his multi-millionaire wife and continues to be a successful business man. So is Kanye invincible because no matter what PR disaster comes his way he survives and becomes more successful, or has Kanye created the best image for himself to do whatever he wants and not have to deal with as much back lash because that’s just what people expect of him now. Is he a mad man who doesn’t care or a genius marketing expert who has always known exactly what he is doing?

Michael Jackson
Michael Jackson was a chart-topping success both as a child with the Jackson five and as a solo artist, so it is easy to see why die-hard fans refuse to see him as anything other than the king of Pop. MJ’s whole life was filled with controversy and publicity blunders but due to the fact he has a following of devoted fans who had watched him grow up he was immune to the bad press. Who else in the world can turn into a different race and carry on as if nothing ever happened? Who else is the world can change their nose, skin and entire face but still receive nothing but love and encouragement from fans who continued to buy all his merchandise and defend him to the death that this was a skin condition and Michael had nothing to do with it.? Nobody else I can think of off the top of my head has got away with such extreme dramatic changes with such ease. Growing up I heard whispered rumors of MJ being involved with young boys but it seemed to be something nobody wanted to speak of until the recent documentary that came out in 2019 called ‘Leaving Neverland.’ This movie on Netflix is the testimony of how two boys were groomed in MJ’s mansion by the man himself. If you heard these types of allegations about your neighbor or relative you would be shocked and appalled and not stop until the truth is uncovered however MJ’s team merely brushed the documentary under the carpet as ‘Fake News’. The movie was met with hostile incredulity from Michaels die hard fans who said the boys were lying for compensation. With such a disputed take on events and many different people’s opinions coming out since his death it still doesn’t change anything and it does not take away his ‘King of Pop’ title. This makes me ask myself, what will?
EO1

R. Kelly
Surviving R. Kelly is a 2019 documentary on Netflix that presents substantial evidence that R. Kelly was having sexual relationships with underage girls. Key witnesses, ex-wives, lawyers, friends and even his brother came forward in the movie to speak about the years and years of horror R. Kelly inflicted on the women in his life. The most shocking part of the documentary was that although the evidence was there this was still seen as a conflicting situation in people’s eyes as they did not want to give up the music and the artist they held so dear in their lives. The evidence against him was so over whelming yet his public image was so strong that R Kelly appeared to be invincible. Every time a story came out or a young girls parents tried to alert the public R Kelly would release another banger that distracted the media and not once during his years of torture and negative headlines did his record sales drop once. That is of course until recently when radio stations across America have refused to play his songs because of the Surviving R Kelly movement. All he had to do was simply re-brand himself and his loyal following would accept everything he said. He changed his image from the Pied-Piper of RnB who sings songs like ‘bump n Grind’ to a spiritual black man singing gospel songs such as I Believe I can Fly.

So, although headlines and stories could be irritating to these celebrities does it actually have any sort of overall effect of their careers or is it just an inconvenience to them?

Emer O’Neill is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on Instagram – emeroneill29 ; and Facebook Emer O’Neill