The Joe Rogan Experience

Hello friends, and welcome to this episode of… my blog!! This episode of ‘the blog’ is brought to you, by the motherf@*king cash app, number 1 on the app store.

If you don’t get that reference, well, hopefully you will, soon. Along with a few other sayings.

I never realised how convenient podcasts were until one of my work colleagues introduced me to them and to the man himself, Joe Rogan. And I am forever grateful for him. The man covers everything and anything. From podcasts about your health, fitness and hot yoga, (one of his favourites) to anything to do with conspiracies, evolution and DMT. So be prepared for a whirlwind of content.

Side Note!!

The man believes in aliens. Yes, ALIENS, and had Bernie Sanders on the podcast show. In hope that with the help of his exposure to his wide audience, that he gets elected president to announce any Area 51 myths. And to legalise weed of course.

Some background information on Joe.

Joe’s a stand-up comedian, who also his own Netflix specials – if your intrigued. So during his podcasts, it is very rare he doesn’t have you in a fit of laughter, depending on what the topic is. Any one that watches the UFC will also know of him, as many fans love his commentary and his respect for the game. He is a mixed martial artist himself, with a purple belt in Ju-Jitsu and was a US Open champion in Taekwondo when he was 19. He has over a total of 1000 podcasts, making a supposedly, five figure sum for each episode. So you’ll find at least one podcast that will get you thinking differently, about everything – weed, conspiracies’, and the world and possibly get you thinking about aliens and their existence too.

You will be spending most of his podcast looking like this.

He has a total of 6.78 million subscribers on YouTube alone, so it’s understandable why he makes so much money with one podcast, and why so many people want on his podcasts.

He has a range of celebrities on the show and it can be very interesting to learn from their successful mentality and how they’ve got to where they are today. But along the way, they share information about their personal life, their struggles, their life experiences and stories that may never have been heard before.

Celebrities such as Kevin Harte, who talks about his positive mentality and who always looks to better himself day to day, and believes that there is no limit on anything in life. Whereas, Tyson Fury talks about his struggles with depression and really goes in deep into how he nearly took his own life, to eventually coming over his personal issues.

The JRE, really goes deep into the rabbit hole with his guest speakers. Usually lasting a couple of hours, diving into conversations about anything and everything. You never know what you’re going to get on the JRE, no podcast is ever the same. But that’s why it’s so good, and that’s why it’s so different from any other podcasts I’ve listened to.

The JRE can be quite educational too, with many guest speakers being scientists talking about sleep patterns, and how important it is. Human stem cells and how technology has become so important in today’s society in saving and changing lives. Journalists’ talking about their experiences in Mexico and Columbia with drug cartels, the US government and operation paper clip.

And if there is something that Joe is unsure of, you’ll soon be introduced to his right hand man. The keyboard warrior, who is known as Jamie. If there is anything interesting in relation to the topic, or videos that may be of interest, you’ll hear the following…more than once

Jamie, pull that sh*t up!!

If you feel like giving the JRE a chance, which I strongly advise you do, here is a few to get you started.

Joey Diaz #1319

Dan Bilzerian #857

Bernie Sanders #1330

David Sinclair #1349

Edward Snowden #1368

Brian Redban #1364

Bob Lazar #1315 (Aliens)

Elon Musk # 1169 (Weird Man)

Mike Tyson #1227 (DMT)

Annie Jacobson #1299 (Operation Paperclip)

Okay that’s more than a few, but there all just too good. There may be occasions were you don’t know what’s going on, just be like Elon, and just roll with it.

And last but not least. The first podcast I ever listened to and it being one of my favourites, was with Alex Jones #1255 podcast. That was me, hooked. I advise you to give this a listen, it makes for great entertainment. Lizards in control of the government, Human/animal hybrids, and you guessed it, more aliens.

Heres a little taster.

Utter chaos.

NSFW.

There is a reason why it has 16 million views on YouTube.

Shea Hamill is a final year Bsc Communication Management and Public Relations student at Ulster University. He can be found at LinkedIn: https://www.linkedin.com/in/shea-hamill-66026a180/

#PRStudentScribbles: Crisis Communications

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Welcome! 

I am a full time MSc Student in Public Relations and Communications at Ulster University since the end of September. I am a law graduate from Trinity College Dublin (1997) and practised as a solicitor for the last 18 years.

Why do I listen to Podcasts? 

As I am a newcomer to the study of Public Relations and Communications, it is important that I identify reliable educational information online  and take notes old style!

One exciting development from a mature student point of view is the rise of Podcast Shows as a rich source of information. As someone who enjoys auditory learning, Podcasts are perfect as I can vary the speed, volume and pause the show regularly to scribble down key points! Podcasts help me to connect the dots between the theory, research and practice of PR and Communications. 

NO1

#ThisWeekinPR 

In #ThisWeekinPR published by the PR Academy on 4 October,  I noted the recommendation of The Digital Download hosted by Paul Sutton with Kate Hartley: How to handle misinformation in a crisis [podcast] (1 October).

Crisis and reputation 

In Episode 2, Season 5, crisis expert Kate Hartley and Paul Sutton, Digital Communications Consultant and founder of The Digital Download Podcast and Conference discussed the rise of misinformation and how to handle all things ‘fake’ in a crisis situation. The podcast is of particular interest as Kate Hartley looks at psychology  rather than conventional crisis management. 

Fake news and propaganda have existed for decades, if not centuries. But with social media algorithms reinforcing confirmation bias and with the advent of deep fake technology, misinformation has reached unprecedented levels. As a result, trust has plummeted and corporate crises are becoming ever-more common.

In this episode of the Digital Download Podcast, I talk to Kate Hartley from crisis simulation platform Polpeo. Kate has recently written a book called Communicate in a Crisis that takes a detailed look at why people behave the way they do on social media, how misinformation spreads as a result and how companies can best handle this.  -Paul Sutton 

The Podcast 

My Podcast Scribbles  

  • Outrage has become currency for some people on social media. Accordingly, fake news can be circulated in crisis situations. 
  • Crisis planning is now essential for every organisation. 
  • Brands should react to information online by being the source of truth in a crisis.  
  • Be the individual, company, brand that people come to when something goes wrong.
  • Be the trusted voice of authority so that people believe you. 
  • Look at psychology rather than conventional crisis management. You cannot respond effectively in a crisis if you don’t understand how people are behaving in that crisis. You have to understand how they are behaving and how that is changing because some of the old crisis responses just don’t work any more. 
  • You cannot wait for the next news cycle to come out. Think about people’s need for immediate information as people can spread fake news about your brand in the crisis and deliberately share misinformation.  
  • Some industry bodies are trying to move away from the term “fake news” to the term “misinformation.” 
  • Some people accidentally spread misinformation because they believe it to be true. Other people deliberately spread misinformation as they have some sort of malicious intent.
  • The pressure that consumers are putting on brands means they have to be more honest and transparent than they ever have been before. 
  • Be the source of truth.  Be the source of truth. Be the source of truth! NO2

     

    Recommended Books

    • Communicate in a Crisis by Kate Hartley
    • Crisis Communications Management (PRCA Practice Guides) by Adrian Wheeler
    • Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer.

    Nóirín O’Neill is an MSc Student in Communication & Public Relations at Ulster University. She can be found on Twitter @Noirin0Neill and on LinkedIn https://www.linkedin.com/in/n%C3%B3ir%C3%ADn-o-neill-426b91110/

     

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For Pod’s Sake

With podcasts becoming arguably one of the biggest resurrections of modern media, are they really worth the hype and should brands be weighing in on this platform?

Podcasts were first introduced back in the 1980’s, then known as ‘audioblogging’ and have seen an incredibly slow rise to popular culture over the past 4 decades, eventually gaining some traction in 2004 due the to the rise in the internet and those old-school portable audio players. But in 2017, podcasts are well and truly an established form of media with a community growing significantly year on year.

MR2

Why I’m obsessed

I was first introduced to podcasts through a friend and slowly became obsessed with the ability to put on my headphones and use my imagination to follow the narrative of a story anywhere and at any given time. While on my placement year I had to travel up to 2 hours every day to get to and from work and this travelling made for prime podcast listening time. I would get so wrapped up in a murder mystery dating back to the 1950’s or how to solve the pressing global issue of nuclear security, with my mind a million miles away that I would question if I had actually driven to work at all.

What’s the big deal?

Podcasts have triumphed due to their offer of an exclusive membership into a relatively small club based on very specific hobbies, interests or passions.

With more than 10 billion podcasts streamed on Apple devices alone in 2016, there is no argument in the fact that podcasts are becoming more mainstream. Our growing demand for entertainment to be instant and accessible everywhere is driving the rise of the podcast as they are totally free and totally mobile. Unlike Netflix which is restricted by a paywall and an internet connection or Spotify which only offers offline listening to paying customers, podcasts have no pay or ad restrictions which make them a very attractive source of media. With our daily average commute times increasing to on average 2 hours a day, it is easy to predict that the podcast can only serve more of a purpose.

Recent revolution of the podcast

2014 saw a big year for podcasts due to one podcast in particular called Serial. This podcast was a week by week investigation of a murder case of what seemed like an unfair sentencing. The podcast producer Sarah Koening is an investigator and each week she would dig a little deeper to unravel this case. This show became the fastest podcast ever to reach 5 million downloads on iTunes and attracted so much media attention from all across the world that it actually resulted in the convicted boyfriend of the murdered girl being granted a new trial. This really highlights the potential of this platform.

Is there a place for brands in podcasting?

With podcast advertising hitting over $220 million in 2017 and an 85% increase from 2016, according to AdWeek, it seems that as a practitioner, this is one of the few media industries that have seen significant growth as of recent.

Brands such as Netflix and eBay have invested heavily in this platform and seem to be leading the way in finding new and more meaningful ways to connect with their customers on a more intimate and engaging level.

Podcast listeners are seen to have a larger annual house incomes and are also more likely to have an advanced degree according to the Edison Research and Triton Digital report suggesting that this could be a lucrative audience to target. Furthermore, the podcast listener is a captive listener. When listening to the podcasts you can easily become fully immersed as there is little effort required to consume this form of media. We mustn’t forget also that the podcast library is made up of hundreds of thousands of niche podcasts that have a very specific audience base which is perfect to connect to a consumer through, providing the right message at the right time to the most suitable individual.

For smaller brands with smaller marketing and public relations budgets, podcasts are very effective and efficient as they have low production costs. There is no need to employ a digital design company or a video production team as low production values suggest authenticity.

I even believe that internally podcasts can get you and your company noticed. It’s highly likely that most public relations and marketing agencies update a company blog but by switching it up to a podcast you can gain subscribers and build your own community.

The downside of being the popular kid

However, with this recently acquired interest from some big name brands, will the podcast community succumb to the overkill of ads that we have experienced on the radio? To avoid an onslaught of irrelevant and broad sweeping adverts, I believe that the marketer must really aim to take advantage of the already segmented audiences that this form the media provides and tailor their messages specifically to these audiences.

My recommendations:

If I have won you over or just raised a little interest, here are some of my favourite podcasts to help you dip your toes into the world of podcasting:

  1. Serial.
  1. The Digital Marketing Podcast.
  1. Ted Talks.
  1. Inside PR if you fancy some industry news.
  1. And if your new year’s resolution is to take up a new language: Coffee Break Spanish. 

Enjoy and happy listening!

(Facts sourced from The Podcast Consumer 2017 Report.)

Megan Rea is a final year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on LinkedIn: https://www.linkedin.com/in/megan-rea-a52437111/