It’s no secret that social media and PR has become inundated with influencer marketing. With YouTubers and bloggers making more money than most upcoming musicians, artists and actors, this is a sector not to be ignored. In a recent study Influencer Marketing Hub found that the market size of ‘influencer marketing’ in 2018 was said to

After watching a recent episode of Dragon’s Den I couldn’t help but sit and think about a comment Deborah Meaden gave to the final contestant. Durham-based Peter Smith pitched his idea of a liquor, tiger nut milk and chocolate company. Albeit a strange combination of products, he had quite an interesting idea and just needed