Cadbury Have Gone Quiet

If you’ve been to the shops recently and fancied yourself some chocolate, you might have  noticed that there’s something missing on Cadbury wrappers. It’s words.

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Most people have experienced moments where older people want to strike up a conversation and tell never-ending stories, whether they are your own family members, customers, or just people you meet in public. It can be a lovely interaction, or maybe you need to get moving. Either way, sometimes we forget that this could be due to the fact that they’re lonely and just want someone to chat to.

Cadbury are trying to combat this loneliness by giving people the opportunity to “donate their words” because in the UK, 1.4 million older people suffer from loneliness and 225,000 of them often go a whole week without speaking to anyone. They will be donating to Age UK with 30p of each Cadbury bar bought.

Sue Perkins put herself in the shoes of many older people and lived in isolation for 30 hours, which you can watch below.

It’s hard to imagine what complete isolation is like, because for many of us, even if we go a couple of days not physically socialising, we still have our phones to text, call, or communicate through social media. If we don’t use that, we still have TV’s, radios, games consoles or streaming services like Netflix to keep us entertained. How sue spent 30 hours, is unfortunately typical for a lot of older people.

Age UK say that “loneliness is associated with depression, sleep problems, impaired cognitive health, heightened vascular resistance, hypertension, psychological stress and mental health problems.” We can’t begin to imagine what growing older whilst dealing with any of these issues could feel like. Age UK have also looked at different causes of loneliness associated with old aged people including:

  • Deterioration of social networking: friends or family members live far, or no longer be living. They may not have had any children and could be divorced or widowed, and it’s hard to socialise or meet people when you’re not working.
  • Health issues: as we get older, our physical and mental health can deteriorate. We may need carers, have limited mobility, or illnesses such as dementia which can affect our ability to socialise effectively.
  • Individual characteristics: factors such as ethnicity, religion, sexuality, socioeconomic status etc. can cause isolation, depending on the circumstances.
  • Neighbourhood: having a lack of neighbourliness within the area, reputation of the area and even the structure and architecture of an area can affect socialisation for older people.

Unfortunately, there is no local support here in Northern Ireland. However, if you wanted to volunteer at a local Age UK shop, or pop in and get some stylish finds whilst also donating – you can find your nearest Age UK charity shop using their finder map.

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Cadbury and Age UK are urging people to not only donate, but take some time out of their day to help older people in and out of their lives. Here’s what you can do:

  1. Start a conversation with an older person
  2. Call an older relative
  3. Check in on a older neighbour
  4. Volunteer with Age UK

MM1We might take older people for granted, or even ignore them. But it’s important to acknowledge that they’re people just like everyone else and have lived rich and interesting lives, probably filled with great advice for the rest of us.

It’s great that such a famous company are using a frequently purchased product to start a conversation about loneliness in older people. Not only that, but they are taking earned money from a product, and donating it to something of a greater significance, that also needs it more. Not only are Age UK and older people gaining more support and donations, but Cadbury are also creating a positive and helpful appearance for their company. It’s a win-win!

To find out more information, you can visit:

Age UK – Donate Your Words

Age UK – Combating Loneliness

 

Maya McCloskey is a final year Bsc Communication Management and Public Relations student at Ulster University. She can be found on Twitter: @maya_papaya30 and Instagram: @maya_mcc

Helping The Earth, One Meat Alternative At A Time

You might be thinking “well I’m not vegetarian or vegan, so I’m just going to…scroll past”. That doesn’t matter! We’re all extremely aware of the Earth and her poor wellbeing after everything humans have done to this planet. I know Greta Thunberg should have definitely drilled that into you.

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As we are all attempting to recycle more, stop using straws and use less carbon emissions, decreasing our meat and dairy intake is also a huge help. Farmed meat causes deforestation and uses fertiliser which produces greenhouse gas emissions. Not to mention battery farms and animals being purposely bred and pumped full of hormones, until they’re practically not animals anymore – just so we can enjoy some chicken nuggets? 

I’m not saying you need to feel guilty every time you smell bacon or deeply need a hangover burger from Maggie May’s. However, even just having some meatless or dairy days is already doing some good! If you can’t imagine giving up your Sunday roast and cheese, then don’t! You don’t have to sacrifice everything, and understandably, meat is a huge part of certain cultures – but doing something is better than doing nothing.

A common misunderstanding is that being vegetarian or vegan means you live on the same diet as your pet rabbit, which is absolutely not the case.

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I have always loved my fruit and veg, and even as a meat-eater, I found that I actually spent nearly half my week eating vegetarian or vegan, without even meaning to. I’ve only been an official vegetarian for 9 weeks now, and it’s been great! Yes there’s been some moments where I’ve had to have a stern talking to with drunk me (though many vegetarians admit to cheating for a McDonalds or kebab after a night out). However, one thing that’s hugely helped me is ‘fake meat’ or meat-alternatives. Not only are they tasty, some scarily meat-like (am I just being fed meat and lied to? Unsure) and providing me with protein that I’m losing due to the absence of meat in my diet, but they’re available to buy almost everywhere.

Here, I’m sharing some of my favourites.

  1. Sainsbury’s Love Your Veg! The Smoky ‘Jack’ Quarter Pounder

View this post on Instagram

The Smoky 'Jack' Quarter Pounder These are part of the new Love Your Veg range from @sainsburys . The burgers are smokey mushroom and jackfruit vegan burgers. They had a really good flavour and texture to them. ✅ Unfortunately I had to share with my wife. 🤔 @skinnylager is a vegan larger so the perfect accompaniment to the burgers and only 89 calories so I didn't feel too guilty having one at lunch. . . Full disclosure: I was given the burgers as a #SainsburysTastemakers and I was also given a case of Skinny lager . . ➡️ follow @silverback_grillers_bbq . . #burger #burgers #veganburger #veganbbq #vegetarian #veggieburger #veganuary #vegbbq #jackfruit #food #foodie #foodpic #foodporn #foodstagram #instafood #SainsburysTastemaker #bbhc #SainsburysTastemakers #thebiteshot #thebiteshotbookclub @thebiteshot #MattInwoodMasterclass

A post shared by Tim Donald (@silverback_grillers_bbq) on

Look at them. Don’t they look deliciously like any real beef burger? As this person is a meat-eater (gathered from 5 minutes of stalking this account), these jackfruit burgers are in pretty high respect. Honestly, when I first tried them, if you’d told me they were real meat I would have believed you. Jackfruit is this magical fruit that when cooked, has the same texture as meat, frequently used to make pulled ‘pork’. At 160 calories, even if you normally eat beef burgers but want the same taste and texture, but are trying to cut down on calories, fats, and more importantly – meat – these are perfect.

 

2.  Linda McCartney Vegetarian Sausages

Honestly, they’re wonderful. I still enjoy a good fry-up, or have even cooked these the night before to make a sausage sandwich for my lunch in uni or work the next day.

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They also come in red onion & rosemary and there’s chorizo & red pepper sausages too. These sausages are perfect, and so quick and easy to cook without stinking up the whole house with sausage smoke from the frying pan. You can get these in Sainsbury’s, Tesco and Iceland.

 

3. Vivera Veggie Chicken Pieces

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These might look plain and boring, but these plant chicken pieces are perfect as a chicken replacement in almost anything. I made a ‘chicken’ fajitas with them last week, tasted just as good! You can buy seasoned versions of this, but I got the plain ones as I wanted to use one packet for more than one meal and so, I can season them with the appropriate spices for the dish. Vivera do a whole range of vegetarian and vegan foods, including kebab, meatballs, steak, goujons and more. So far, I’ve only tried this product, but I’d love to try more!

Even if you’re slowly easing yourself into vegetarianism, just want to swap out some of your meat during the week, or are already vegetarian and need more meat-alternative options – I recommend these to start with! I appreciate that it’s not everyone’s ‘thing’, but if you want to do a little more to help our planet out, PLEASE consider it. Not only for your own health benefits, but for Mother Earth.

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Maya McCloskey is a final year Bsc Communication Management and Public Relations student at Ulster University. She can be found on Twitter: @maya_papaya30 and Instagram: @maya_mcc

Click-plate

Outfit inspo, binge-worthy TV shows, dream holiday destinations… Instagram is influencing us on just about everything these days. Even down to how and where we eat.

I’m sure a lot of you can relate when I say eating out has become merely a pasttime, a way to catch up with friends – may I go as far as saying, a hobby? So, it was no surprise to me when I recently came across an article that said, “59% of millennials eat out at least 3 times a week”, and when we do, we love to share our food (not literally) on the gram. Sometimes I have to remind myself it isn’t a necessity to put up an Instagram story every time I go out for lunch or dinner. But that rarely stops me. 

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Before social media ran the world, people would have chosen where to pick up a coffee or meet their friends for dinner by a recommendation, a review they seen in the paper or wherever was most convenient for them. Or as my parents would say, “we just cooked at home, who needs to pay £14 for chicken on a bed of mash?” Yet, millennials obsession with pretty food and extravagant looking drinks has resulted in restaurants, cafés and bars completely changing their marketing strategies to make them as “Instagrammable” as possible. Some places have even gone as far as basing their menus around how their dishes will look in photos.

“Millennials today form more than 50% of our customer base and we have to give them what they want. Today’s customers want great food, great service and great photos.” 

So, what are these places doing to ensure they are the chosen location for their customers next photosho – sorry, lunch.

 Aesthetically pleasing plates

A bacon butty for breakfast or a ham and cheese sandwich for lunch doesn’t hit the spot like they used too. Now we want smashed avocado with that perfectly runny poached egg, a brightly coloured smoothie bowl and the most aesthetically pleasing salad bowl you could imagine. Who knew Instagram would improve healthy eating? 

 

 

It doesn’t stop with the food though, that would be too easy. How are these dishes going to be plated up? On a white plate? Are you crazy? The plate must be rustic, oval rather than circular and have a funky vintage print. And gone are the days of a cappuccino in a mug – you’ll now get it in a beaker, and don’t forget the classic leaf design. Or a heart if you’ve caught the eye of the Barista.

Millennials are all about this, the more alternative the better. It’s exciting and I love seeing what little personal quirks restaurants and cafés have. But other generations don’t enjoy it as much. I’ve previously experienced an older customer display great distress as I served his burger on a “ridiculous” wooden slate, and demanded I changed it over to a plate, as his wife demands her cappuccino was changed to a “normal cup” that she wasn’t going to “scald” herself with. Okay, you won’t get as many likes this way though.  

Insta-worthy Interior

Us millennials love a quirky place to sip our coffee or meet our friends for dinner and cocktails, so the effort restaurant and café owners put into their interior is pretty important. You can bet if I’m in a cool café with a quirky quote on the wall it’ll feature on my Instagram story… and none of my followers will be surprised.

 

 

Back in the day a few nice tables (or booths if they were feeling adventurous) with pristine white tablecloths and lighting that gave a nice ambience generally made a happy customer. Whether it looked good in photographs was not a restaurant owners concern. Now, they must put great thought and effort to ensure they have mesmerizing interior, an array of furniture, lighting that’ll produce insta-worthy photos and quirky quotes on the walls that will attract customers and boost social media presence. If anything, this is equally as important as the food on our plates.

Before the owners of Media Noche, (one of the most popular cafes in San Francisco), opened their first café they gave their interior designer one simple instruction –

“we want it to be instagrammable.”  

And it worked out pretty well. If you search their location on Instagram you’ll see thousands of peoples posts from their visit to the stylish café, and most of them are of the interior rather than the food.

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Another café that understands the importance of interior and visuals is Bills.

“As a social channel, Instagram has always been our most natural fit. Bill’s is such a visual brand – from the food to the restaurant décor and these two aspects are clearly big reasons why people come to us.”

Said Head of Marketing Jack Carey. And he’s not half wrong, after constantly seeing Bill’s on my explore page and the stories of my favourite influences, I was first in Bill’s for Saturday Brunch when I visited London a few months ago. As seen on my Instagram story. Obv. 

Stunt Food

The food section of an Instagram explore page can be a dangerous place. Rainbow bagels, fully loaded fries and “freak shakes.” As we scroll in awe and think to ourselves, “I need to try that.” we are falling victim to the world of stunt food.

Stunt foods are menu items made purely for the novelty factor. I mean, why exactly did Starbucks think of releasing a unicorn frappuccino? Who knows what a unicorn tastes like? But one thing they know for sure that millennials sure as hell will purchase it, post it on their social media platforms and influence others to do the same, “71% of consumers are more likely to make a purchase based on a social media reference”, Even though a regular Cappuccino, with a shot of vanilla pls, would be much more enjoyable.

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So there you have it. The next time you share a snap of an extravagant cocktail or burger that deserves BuzzFeed glory on your Instagram, you’ve done exactly what is expected of you and helped that particular business with their social media presence without even realising it. 

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Catherine Maguire is a 3rd year BSc in Communication, Advertising & Marketing student at Ulster University, currently on a placement year at The Irish News. She can be found on Instagram: catherinelauram and LinkedIn: Catherine Maguire

Dunkin’ Drops Donuts

Who says Dunkin’ Donuts anyway?

My name is Gianna, and I am fully aware that we do not have Dunkin’ Donuts in Northern Ireland. But I’m pretty sure that 99% of us know what it is, and I think that’s enough to write about this piece of news.

The fast-food chain announced the news on September 25, 2018, that it would be dropping the ‘Donuts’ from the name for customers to be aware that they sell more than just donuts.

It’s not a surprise that they are dropping the ‘Donuts’. Their slogan is “America runs on Dunkin’” and their logo is a coffee cup. Both aspects of the brand image lack emphasis on the sugary treat; rather it directs the audience’s attention to coffee, which coincidentally is what the company will now focus on in the New Year. A former CFO of Dunkin’ Donuts even stated in 2013 that the company is, in fact, a “beverage company.”

Fear not to those of you who have tried Dunkin’ Donuts, the company will continue to sell those original glazed donuts and other flavours you may have tried when you went to America for your holiday. They merely want to focus on beverages such as iced coffees, cold-brews and teas; a cheaper alternative to the iced salted caramel latte macchiato with two shots of espresso and no foam at Starbucks.

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Though change is coming to the company, the font and brand image will remain the same. With its infamous clashing of colours of orange and pink. This new logo will be rolled out in all the company’s advertising, packaging, social media and website once the New Year begins.

People’s responses are not always the most positive. Everything and everyone has a doubter. Meryl Streep has at least 5 people despising her work, the Pixar movie Up is perhaps not the most loved movie of all time and the new Dunkin’ name will have people associating it with basketball, as a Twitter user suggests. This new name change could spark inspiration to other American fast food chains to change their brand to make it more catchy. The Chinese takeaway Panda Express could change to just Panda and maybe the Instagram-worthy fast-food burgers In-N-Out may drastically change to In/Out.

The social media team at Dunkin’ Donuts have been continually rolling out the new name via Instagram posts. Even though the company does not officially change its name until January 1 2019, bittersweet goodbyes have been already said by the company. Their Instagram bio cleverly states “We’re on a first-name basis with America” and a sentimental post stating “Dunkin’ means donuts. Always has, always will.” Tissue anyone?

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This name changing trend is not unusual when you want to promote more than what the name states. Recently, Weight Watchers also changed its name to “WW” because in our body-positive, love yourself and be comfortable in your own skin era, the company did not want to be associated with the notion of dieting, therefore the emphasis of watching your weight has now been dropped. The marketing stunt of IHOP changing to IHOB was smart, but that is for another story.

Change can be useful for a company and it can also be terrible. But we won’t find out if the outcome of this name change is good or bad until the New Year. I don’t mind the name change, considering that I lived in America for a year. I did notice that not a lot of people said: “Do you want to get Dunkin’ Donuts?”. So when I heard the news about Dunkin’ dropping the Donuts, I thought to myself, Who says Dunkin’ Donuts anyway?”

Now, onto more pressing news; petition to get Dunkin’ Donuts in Northern Ireland?

Gianna Pornasdoro is a final year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on LinkedIn: https://www.linkedin.com/in/gianna-pornasdoro/