Public Relations (PR) has a valid role in today’s democratic society. Moloney and Colmer (2001; pp.89) suggest “The thesis is that PR is on a journey from being the property of the UK elite to the possession of many, if not most of its citizens.” Liberalisation led to economic growth which created a sustained customer

“When written in Chinese, the word ‘Crisis’ is composed of two characters: One represents danger and the other represents opportunity.” John F. Kennedy. This quote pokes the bear in the great debate about Celebrity PR scandals, and as we move away from the archaic belief that “All PR is good PR”, it’s clear to me