What is PR? Looking at a textbook definition of public relations may be the most helpful tool to come to terms with what exactly PR is , The Chartered institute of public relations  have defined public relations to be “the discipline which looks after reputation, with the aim of earning understanding and support and influencing

Social media has always been hailed as a tool for those with little to no voice or representation within society and it can definitely aid pro-democracy movements on occasion, unfortunately overall it gives the far-right parties and authoritarians an advantage. These platforms, once seen as an ally to democracy, have progressively become its enemy. It

When COVID-19 transmission started to spread from country to country, from the big cities to the small country towns and from household to household, with it came a big question mark over the economy for the rest of 2020. The economy took an immediate hit in March, with thousands of people furloughed and let go

How KFC used a crisis as a marketing ploy by controlling the narrative. Disaster struck KFC in February 2018 when supply issues lead to the fast-food giant running out of chicken. The fried chicken chain switched its delivery contract to another company which led to “operational issues” for the supply distribution. This meant that chicken