Grunig and Hunt developed the idea that PR creates two-way communication between an organisation and its publics… and guess what social media does? The exact same thing! Why is it so powerful? Out with the old, in with the new. If you have been faithfully relying on traditional PR tactics, it’s time to change. Maybe

Full-time placement or final year at uni? Which is more stressful? If you are anything like me, I worry before the issue has even occurred or before there is any need to worry. Whilst searching for ideas and a little inspiration I had no idea what to write my first blog post about… the first