Whatever it takes.

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Metro World Child is an international, faith-based humanitarian organization dedicated to serving inner-city children throughout New York City and various urban centres around the world. As their slogan indicates, Metro World Child seeks on a daily basis to provide hope that promises to sustain a concrete future for boys and girls growing up in the roughest circumstances and environments.

Through weekly Sunday school services, child sponsorships, special programs and personal home visits, staff and volunteers from around the world endeavour to do as much as they can to support disadvantaged children and their families.

Having had the privilege to witness first-hand the hard working dedicated nature of team members in New York City headquarters it is no exaggeration that they work tirelessly with maximum determination to do “whatever it takes” to reach as many children and their families as they can.

Every semester a team of 40+ interns arrive in Brooklyn to volunteer alongside the devoted staff members.

It is through this “Sidewalk Sunday School” internship programme that I got to experience what ‘real life’ for the majority of inhabitants in New York City is like and not the glamourous, over commercialised, deeply coveted “city of dreams” that the media convinces us it to be.

Yes, Manhattan is all kinds of wonderful in its own way – but I was most shocked to find that within the five boroughs of New York City, it is a very small part.

Of course, it could be argued that media producers wouldn’t be doing their job if they didn’t highlight and enhance the best parts of the city and add their personal touches of creative flair to produce the perfect movie scene or the most eye-catching advertisement. But it did sadden me to learn from personally talking with children who lived in New York’s public housing apartments, there are kids living within New York City, that have never stepped foot in Times Square or Central Park.

From their tiny, cramped, bed bug ridden, weed-infused housing project apartment, it’s understandable that the children living there can’t appreciate that there is more outside the unpleasant environment that surrounds them daily. For many, their future is expected to be a snowball of their parent’s bleak reality; unless there is someone who will choose to encourage them to look past their present circumstances and see the potential they have within themselves in a city where anything is possible.

The Why

It is nearly 60 years ago now when a young boy sat on a street corner for three days and three nights waiting for his mum to return. Time passed and no one took any notice of him until a Christian man whose own son was suffering in hospital decided he would make it his concern to see if there was anything he could do to help, he brought the young boy home, prepared him food and paid for him to be sent to a Sunday school camp. It is from that point this young boy – known today as Pastor Bill Wilson – the founder of Metro World Child – came to know Christ – and today makes it his mission to ensure “whatever it takes” is done to meet the needs of underprivileged children around the world.

With 174,282 families living in NYC’s public housing apartments (NYCHA, 2017) you can imagine the overwhelming task of ensuring that every child has the opportunity to attend Metro’s Sunday school programme. Through this after-school kid’s programme (known as “Yogi Bear” to the locals) the children are taught valuable life morals and precious truths centred on God’s Word, the Bible. For many kids their day is filled with yelling, neglect, tears and hurt so to have the opportunity once or twice a week through the outdoor programme or door-to-door visitation of offering a hug, smile, word of encouragement or “I love you!” to these kids who feel so much rejection on a daily basis, you can imagine the joy it brings to their little faces.

Based on the principle that “It is easier to build strong boys and girls than to repair broken men and women” Metro has developed an effective method for building relationships with children and their families in order to be a consistent source of hope and positive influence in their lives.

I am SO thankful to have had the privilege of serving alongside the people that make Metro World Child what it is today and I am so thankful for the goodness and faithfulness of God that I experienced during my time there.

I have no doubt that this ministry will continue to grow under the guidance of leadership who have a desire to serve God and the people of New York wholeheartedly.  I pray that God will continue to bless the efforts of His people in this place so that they can be as effective as possible in reaching the next generation of New York City for Christ.

You can learn more about Metro World Child here: Metro World Child

Rachel Henry is a final year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on Linkedin at: Rachel Henry


Road Tripping the West Coast of California

Travelling the West Coast of California was the most incredible experience I have had to date and I’m excited to share it all with you in the hope that it is on your bucket list by the time you finish reading this post.


First things first, when booking flights, accommodation and car hire set yourself a budget in advance and this will make it much easier to manage and save your money.

TIP: Book all accommodation through booking.com (cancellation up to 24 hours), look out for car hire deals on Rentalcars.com on a daily basis (if you are under 25 it will be more expensive), luckily, we got a deal which included the young driver fee.

On 28 August, we arrived in beautiful San Francisco or ‘Fog City’ as some prefer to call it, where you are surrounded by stunning architecture, parks, VERY steep streets and the gorgeous bay area.

 Three of my favourite days in San Francisco

  1. Hop-on-hop-off tour bus, I know what you’re thinking… tourist central, but it is honestly the best way to see the city and after all, you are a tourist!
  2. The Alcatraz Tour, this will take up most of the day and is worth every penny
  3. Fisherman’s Wharf and Pier 39 are beautiful areas to walk, eat and people watch

TIP: 5-7 days is enough time to explore the city, bring comfortable footwear, it is chilly so bring jeans and a jacket and I assure you, this is the only time you will need this attire on your trip!

During our time in San Francisco we allowed 2 days to travel to Yosemite National Park, where we reserved a camp space ($18) 5 months in advance. Yosemite gave us the full camping experience, from cooking dinner & breakfast on a campfire to having zero phone signal.

TIP: Hike to Nevada Falls, it was unbelievable. The route is ranked ‘difficult’ but is definitely doable and took us 4.5 hours.



Back in San Francisco, we picked up our little blue racer and headed for Highway 1, not before Cathal almost drove into the side of Walmart, the sound of the American woman’s voice is still ringing in my ears ‘WATCH WHERE YOU’RE GOING, DUMBASS.’

Our next stop was Avenue Inn and Suites in San Luis Obispo (SLO), a small ‘student’ sort of town, although we didn’t get to a sorority party it was the cutest town EVER. A one night stay was perfect!

TIP: Stop in Monterey on the way down for lunch at any restaurant on the pier. In SLO look out for ‘Bubble-gum Alley’ it is disgustingly cool.

Next up was Santa Barbara, the quirkiest town with beautiful houses, cobbled streets, unique shops and restaurants all within walking distance from our accommodation, the Orange Tree Inn.

TIP: There is a handy bus stop every 200 metres down the strip, the open bus comes every 10 mins, this will take you to the beach for ($1.50).

Hi View Inn & Suites in Manhattan Beach was by far the best accommodation of the whole trip. We chose to stay just outside LA and used Uber which was cheap and cheerful. Manhattan Beach is a relaxing area with very few tourists which we loved!

TIPS: Stop in Santa Monica before you reach Manhattan Beach, hire bikes and cycle the boardwalk to Venice Beach it is SO much fun!

Hike to the Hollywood sign, it takes about 2 hours and you will get amazing views of LA.

Visit Rodeo Drive, the more luxurious side of LA with a strip of designer shops.

Finally, have a coffee break at Alfred’s Coffee House (490 N Beverly Dr, Beverly Hills, CA 90210, USA).




San Clemente was our second last stop, this was really only to ‘rest our heads’ for one night. There isn’t much to do here except chill on the gorgeous beach which is walking distance from San Clemente Inn.

TIPS: Stop off at Laguna Beach before you reach San Clemente, parking is cheap, it is a beautiful place to have lunch and a walk around the town.

In San Clemente, dine at The Fisherman’s Restaurant and Bar with the sound of the waves crashing right below you.

Last but certainly not least of our West Coast (‘best coast’) experience was San Diego. We stayed in the amazing Kings Inn, it is 10 minutes out of the city centre but easily accessed from Highway 1, driving into the city was super easy (says me in the passenger seat) but Cathal agreed! It was comfortable, spacious and had a great pool and Jacuzzi.

TIP: Visit the zoo (we are children at heart), it is the rated the No.1 in the world and I couldn’t agree more!

Pay a visit to Fashion Valley outlet shopping mall for all the best deals

Dock the boat from downtown San Diego to Coronado Island for $5 and cycle around the 84.6km island, the 15-minute boat ride provides breath-taking views of San Diego’s skyline.

I mean… you can’t fly all the way to the states and not pay a visit to the big apple. New York was our very last stop before heading back to Dublin.

TIP: The trusty hop-on-hop-off tour bus, in just 4 days we were able to see the city under no pressure.

Our favourite places where Brooklyn Bridge, Top of the Rock (go during the day), Central Park, 230th Roof Top Bar on 5th Avenue, 911 memorial… I guess all of it was pretty amazing but those are the ‘must-dos’



  •  All accommodation SO easily accessed from Highway 1
  • Do not pay extra for a GPS from the car hire company, your iPhone is just as good
  • You’ll notice that there isn’t much negativity in this post, that is genuinely because everywhere we visited and stayed was amazing
  • If I have been successful in inspiring you to book a trip to palm tree paradise & spectacular New York City, I hope you enjoy every minute of it!


Laura Duffy is a final year Public Relations Student at Ulster University. She can be contacted on Instagram @laura_duffyy and on Linkedin: https://www.linkedin.com/in/laura-duffy-8803b7105/ 

Christmas in New York City!

Christmas in New York City!


It’s not every year that you get to visit the most magical place in the world at Christmas with your family. In a year as tough as this one, with assignments and exams piling up, it was definitely a well-needed trip to escape the world of final year (even if only for a few days).

One thing I learned from my trip is that you can never be fully prepared for New York. Having been there before during Summer, I thought I was prepared for the ‘city that never sleeps’ but one thing that is for sure, New York in Summer and New York at Christmas are like two different places. I would highly recommend researching and having your days planned out, this way you don’t waste time. Here are a few other tips I learned…


First of all, it is COLD! I opted out of the nice outfits and instead wrapped myself up like a fish supper, with barely an inch of skin exposed to the crisp December air. As well as this, forget about packing those fancy boots, and throw in the Skechers laying at the back of the wardrobe. In New York, no one cares about your footwear and after walking approximately 77,824 steps (well, according to the health app on my iPhone) I’m definitely glad I had my trainers.


Before embarking on a trip to the Big Apple, one thing I did was thoroughly research the streets and avenues, attempting to understand my way around Google Maps before I hit the real thing. This might sound strange, perhaps it was, but lets just say I’m very glad I did this as on the first night, my brother (who has NO sense of direction and would get lost if you spun him in a 360 degree turn) ended up wandering off on his own, only to end up on 20th street…our hotel was on 40th. Quite convenient that his name is also Kevin!

Another thing that I did before the trip was researched many different types of restaurants, making sure we stayed well clear from the Caviar, lobster and $300 bottles of wine type places. New York at Christmas is crazy, with people flocking from all over the world, so having your reservations made and tables booked makes life a lot easier. I would highly recommend downloading the app ‘Open Table’, it helps you search a specific area and restaurant and tells you which reservations they have free, allowing you to book your spot there and then, super handy!

As well as this, occasionally it is worth it to avoid the tourist activities (I’m quite the hypocrite as my video below has TOURIST written all over it) however visiting smaller villages, classic boutiques and drinking at dead-end bars with the locals, sometimes turns out to be one of your favourite days.

Lastly, remember that you really would need a few weeks in New York to do EVERYTHING, a few days simply doesn’t cut it, but try and squeeze in as much as you can! And, don’t just do things for the ‘Instagram pics’. I learned this the hard way after standing in a line to have cocktails in the Plaza Hotel for over 45 minutes to find out that Taylor Swift was inside, probably with her 13th boyfriend this year, and they weren’t letting anybody in. Thanks Taylor!

Central Park – This really is a must, especially if it is snowing. It is unlike anything you’ve ever seen before.

Saks on 5th Avenue Christmas Lights – I think the light display happens every 10 minutes, so if your passing and it hasn’t started yet, it is definitely worth the wait.
Katz Deli – A real traditional American diner with SERIOUS sandwiches, it would knock O’Brien’s and The Sandwich Co. way out of the park.
Rockefeller Tree and Top of the Rock – The Rockefeller Tree is the most magical thing to see while in New York at Christmas.

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Broadway show – Shows such as the Lion King and School of Rock play all year round, but it definitely is worth it to splash out and see the Rockettes or Elf!

Walk over the Brooklyn Bridge to Soho
Have a drink in the Plaza (as long as T.Swift isn’t there!)
Visit a Rooftop Bar, this one is amazing.

Have a look at my video below for some other top activities to do in New York at Christmas!



Loren Ward is a final year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on Twitter: @lorenward and LinkedIn: www.linkedin.com/in/loren-ward-b93049a8

Better (than I could ever imagine!)


In the summer of 2015, it’s not surprising that when you’re due to begin a placement in the industry you’ve been studying in and things don’t appear to be falling into their perfect place – panic begins to kick in.

Yes a placement year in CAM is optional, but when you’re as super unsure about what direction to steer your life in as I was, all practical experience is welcome.

Amidst floods of tears and feelings of failure I couldn’t help but hold on to the ounce of optimism I had when I chatted with friends and they encouraged me that perhaps it was because there was something better “just around the corner.”

However, that little glimmer of hope was immediately disseminated with my instant response of doubt and disbelief “It’s a pretty BIG darn corner!”


A little patience goes a long way.


Looking back, I’m sure being patient was the last thing I had in mind (and I’m sure my parents can vouch for that!) but looking back, I can now fully appreciate the process and time it took to fully prepare me for life a few thousand miles away from home in the Big Apple.

Little did I know, that for just under 8 months I would spend my time living in Brooklyn in Metro World Child headquarters, with Metro staff and interns from all around the world, endeavouring to serve God and be a small part of His big plan for reaching children and their families with the gospel in the darkest neighbourhoods of New York City, presenting them with the only source of hope that is found through the Lord Jesus Christ.

Having been involved with different aspects of ministry in my local church at home in Northern Ireland, I was super excited (and nervous!) to work alongside an organisation that was involved in a similar style of outreach in New York City (a place I had longed to visit!) and see how God was at work in another part of the world with people willing to be used by Him.

All things work together for good.


From a young age, when posed the question “Where’s your favourite place in the world?” I always had one answer, “New York City.” Having never been there I guess that’s a bit of an irrational statement, but nonetheless, it was a desire that I knew was put in my heart for a purpose.

It was about 5 or 6 years previous before I set off on my New York adventure when I sat in my youth group on a Sunday evening after the church service and listened to a young girl, Sarah Reynolds share about her experience with what was formerly known as Metro Ministries in New York City. As we listened to her share the first-hand stories about “Sidewalk Sunday School”, “Yogi Bear Kids” and hearing gunshots while teaching children from the Bible on the streets of the poorest areas in the city, it all seemed like an overwhelming mix of intense excitement and legitimate fear. Still, I’ll never forget whispering in agreement with my friends, “I want to do that someday!”

A promise from above.


When you live in a family of four children with a father who much prefers going to airports to have a picnic as you watch planes come and go every day of summer before he’d ever step foot on one – you can guess that foreign family holidays weren’t a thing in our house. So I’m sure you can imagine the horror of even suggesting I board a plane and cross an ocean by myself to a city full of strangers and streets rife with criminals.

Yea it took a while to get over that one.

I’ll be the first to admit I’m not the loudest, bravest, boldest person that exists and probably the last person you would want to send to the ghetto of any city, but when you’re in the centre of God’s will and He gives you a promise from the Bible like the one above from Acts to hold on to, stepping forward in faith is the best direction to go.

In every detail.

If I was to begin to tell about the kids I had the privilege to meet, the people I had the pleasure of serving alongside, or even the moments I saw God’s hand most evidently at work, well, we would be here for quite a while. So in an attempt to sum up my feelings on E V E R Y T H I N G that took place during my time with Metro World Child in New York City here’s a verse from the Bible, which even before I left for NYC could use to describe the amount of ways I have seen God at work in my life.


Of course, there were tearful moments, sleepless nights and pesky lice problems (to name but a few hurdles along the way!) but I wouldn’t exchange my experience and memories for the world.

When people ask about my placement year and the reason for two years out of my studies I often jump to the most logical explanation I think they’ll understand for why I didn’t choose the ‘normal’ placement path. This range of excuses include: “I couldn’t get a placement”, I don’t think I tried hard enough”, “I didn’t apply for enough companies.” When in reality, perhaps it was just because God had something better in mind.

*Insert most commonly asked question*

Would you go back? To visit, for sure! Forever? We’ll have to talk to God about that one.

For now and until graduation, I’m just going to enjoy good old Northern Ireland.

Rachel H

Rachel Henry is a final year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on LinkedIn at: Rachel Henry

The Fearless Girl

“Everything we want is on the other side of fear.” – George Addair.



Thanks to Instagram’s savvy (but creepy) technology, posts we genuinely are interested in often appear on our ‘explore’ pages. This is usually pretty useful for me for four reasons;

  1. To look at healthy food I’ll probably never make
  2. To look at unhealthy food I definitely will make
  3. To watch fitness videos whilst lying horizontal on the sofa
  4. To stalk my best-friend’s ex-housemate’s sister’s friend’s brother (see relevant Kardashian meme below)


Last night however, a picture caught my eye.

The image depicted what looked like a young girl, squaring up to a bull with the caption #TheFearlessGirl.  Pretty random? So I dug a little deeper.

One Google search later and any hope of getting a decent night’s sleep became a distant memory. Instagram had lead me to one of the most inspiring yet controversial campaigns of 2017. (THANKS Kevin Systrom!)

Here’s what I found out…

On 7th March 2017, the day before International Women’s Day, The Fearless Girl was erected on Wall Street. She arrived overnight, seemingly out of thin air and stood roughly 50 inches tall. With her hands triumphantly placed upon her hips and facing Wall Street’s iconic Charging Bull statue, she took New York’s heart of finance (and the world) by storm.

But why?

Fearless Girl was created for financial advising company State Street Global Advisors by creative agency McCann New York.

Their research identified one key issue;

“The problem is this – women are not making it to the top of any profession, anywhere in the world.” – Sheryl Sandberg, 2017.

They found that companies with women in leadership perform better than those without  (MSCI, November 2015) and aimed to challenge 3,500 companies (a quarter of which had no female board representatives) to add more women to their boards (NBC News, 2017).

They wanted to create a symbol of leadership for the women of today and tomorrow and brilliantly illustrated this with Fearless Girl. She represents courage, strength and ambition but with child-like innocence. When we look at Fearless Girl we see determination, not yet tainted by corruption. We see bravery, not yet tarnished by the unjust. We see heart, not yet disappointed or betrayed by deceit.  


When I look at her, I see myself. I see 8 year old me playing games of British bulldogs against the boys, determined to win, never for a second doubting that I could.  I see myself studying hard for GCSE’s and am reminded of  the tears of joy I cried as I opened my results to see that (despite all odds) I had achieved a B in maths. I see myself at University. I see my hockey team victorious at Inter-provincial championships. I see myself working long hours far away from home on placement. Fearless Girl reminds me that there is nothing more rewarding than working hard for something and the feeling you get when you achieve it. America’s king of Monday night television, Stephen Colbert, dubbed Fearless Girl as a symbol, “representing women’s daily experience of having to face a tonne of bull.” She reminds us that as women, we’re inevitably going to face an abundance of daily hardships, but who’s to say we’ll let it stand in our way?

Did the campaign work?

Initially for State Street, yes.

According to the Wall Street Journal, Fearless Girl spawned almost one million tweets and an array of free publicity for State Street, including thousands of mentions on TV programs and hundreds of articles in papers around America. State Street estimates the traditional and social-media exposure generated by Fearless Girl is valued between $27 million and $38 million. Not bad for a rumoured budget of $250,000 (Wall Street Journal 2017). The statue’s resonance in social media highlighted the fact that digital campaign success can often stem from a purely offline idea.

And that’s not all.. Fearless Girl is now one of the most highly honoured campaigns in the history of the Cannes Lion International Festival of Creativity and one of two campaigns ever to have won four Grand Prix at Cannes (Adweek 2017).


State Street came under fire in March, when documents by the US Department of Labor’s Office of Federal Contract Compliance Program stated that, “since at least December 1, 2010, and continuing thereafter, State Street discriminated against Females employed in the Senior Vice President (SVP), Managing Director (MD), and Vice President (VP) positions by paying them less, in base salary, bonus pay and total compensation, than similarly situated Males employed in the same position.” (Quartz Media 2017). The company initially rejected the claims but has since agreed to pay nearly $4.5 million in back pay and over $507,000 in interest to settle the dispute.

So my question is this; A cleverly insincere marketing ploy or a heartfelt do-good campaign?

I’ve always tried to see the good in people. A somewhat naive personality trait, but one that allows me to sleep at night with less worries and angst that leave me tossing and turning in the sheets. When I see pictures of the grown women and the little girls standing next to Fearless Girl, I can relate to the emotions the 50 inch statue provokes. She inspires us all to be the best and forces us to believe that we can be, no matter who or what is standing in our way. To create and implement such a heartwarming campaign, I really do believe State Street were trying to promote real positive change. That being said, I can hardly ignore the initial benefits it brought about for their business, and the unfortunate tsunami of negativity that followed.

Ernest Gaines tells us to, “ Question everything. Every stripe, every star, every word spoken. Everything.”

Well… Are campaigns fooling us and merely created for the benefit of organisations?



Hannah Martin is a final year Bsc student in Communication, Advertising and Marketing at Ulster University. She can be found on Twitter @HannahMartin596, and Linkedin https://www.linkedin.com/in/hannah-martin-b31334112/