One explanation to why transparency in PR is taking the business’ middle stage is a direct result of web-based media. It’s simpler now for clients to consider brands responsible for their activities. Regardless of whether it’s an awful survey on a blog, or an appeal circling Facebook, people in general are progressively vital in shaping
Month: February 2021
Social media can be an excellent tool for outlining what your business stands for, what your over arching values are. It helps identify quickly the ideal client base to start building relationships with. Social media for business is a sustainable way to reach the right demographics, audience and keep in touch with them while increasing
In 1984, after watching a ten-minute BBC news report about a horrific famine in war-torn Ethiopia, the Irish rock musician Robert Frederick Zenon Geldof decided that he just had to travel there; and what he witnessed changed his life. It’s hard to imagine now, but the civil war in Ethiopia was the longest-running war of
The journey from going in One Direction to leading his own. Originally auditioning as a solo artist on X-Factor, 2010, Simon Cowell created the boyband One Direction and Harry Styles became one fifth of it. During their reign, they broke multiple billboard records, some previously held by the Beatles, and soared in international fame. That
Was it one of the hardest things I’ve done in my 21 years? Absolutely. Would I do it again? … In a heartbeat. I won’t sugar coat it, it wasn’t easy. Placement is a daunting experience as it is, it’s a tough market. The competiveness in the search for the perfect placement, the preparation for
TikTok calls itself ‘the destination for short-form mobile videos’ – essentially a 2020 ‘Vine’ (in fact, many of TikTok’s biggest creators started on Vine like David Dobrik). TikToks range from five to sixty seconds and trends can be based on just about anything. The beauty of TikTok is the ability to go viral at anytime.
Identifying and avoiding performative activism in PR. In an age where taking no stance is a stance in and of itself, how can companies show that they’re worth our time and money without alienating publics? Short answer: they can’t. An organisation can post a black tile on Instagram, but that has no meaning if employees
According to the National Autistic Society, there are around 700,000 autistic people living in the UK today. This would mean about 1 in 100 people are autistic. This number is much larger that it was thought to have been in previous years – in the United States the current rate is 1 in 59, while
When apps first came on the scenes all those years ago it seemed like each app had its own niche. These new apps wiped out the old social media sites like Bebo (who remembers that one) and brought with it the new social media age when we didn’t have to sit at a computer screen
Life is all about the choices we make and the chances we take. One of the most valuable things in life is the connections we make with other people. My Granny was originally from a small village in County Kerry and my Grandad was from a small village in County Derry. They both made the