The Role of Public Relations to me, is having a good understanding of what your publics want, and desire. We live in the age of technology, which allows for organisations to become evermore competitive in the race for success. Reputation in any industry must be considered by most organisations as their biggest asset, and concern.
Tag: PR Theory
Public Relations (PR) has a valid role in today’s democratic society. Moloney and Colmer (2001; pp.89) suggest “The thesis is that PR is on a journey from being the property of the UK elite to the possession of many, if not most of its citizens.” Liberalisation led to economic growth which created a sustained customer
The term PR can unsurprisingly evoke a feeling of doubt in people’s minds. PR can be seen as way the media twist the truth in an attempt to deliver a certain message. The element of persuasion can sometimes overshadow judgement and cast a damaging light on PR. However this is not the case, PR today
Two words – digital strategy. What exactly is it, why do you need one and how do you get one? Want this explained for you without all the marketing gibberish? Read on. Authors Karel Dörner and David Edelman broadly describe digital strategy as ‘ranging from being a general vision for change to the adoption of digital tools for
PR the bulletproof vest for the rich and famous, the lying politicians key to the white house, the reason we help others. Why is it whenever you mention PR, people automatically think of all the negatives behind the word? The bad that has come about because of it? The rich and famous pay a large
Charlie and the Chocolate Factory (starring Johnny Depp, obviously) has always been one of my favourite films- such a child at heart!! This version was released when I was nine. I would have been sitting in front of the TV drooling over all the delicious chocolate and sweets, desperately wanting little Charlie Bucket to
In an ever growing technological world, organisations are often the victim of the constantly changing environment. Since the early 1990’s we have seen the internet and the ability to communicate instantaneously grow at an exponential rate. Coexisting alongside this change has been the ever-growing ‘need’ for organizations to adopt this ‘relational’ flatter structure. Nowadays, If
If you haven’t been aware of The Greatest Showman bubble we’ve all been living in since Christmas, do you even own a phone with acceptable 3G coverage? (or clearly you haven’t been paying the Wifi bill in your student houses). Because if Hugh Jackman Gifs are not dominating your Twitter, or Zac Efron all up
Before you think I might begin to discuss the chart single by Robin Thicke, I am not. More importantly this blog will look closer at the looming similarities between PR and advertising. It is not unknown to most of us that PR is changing. With change comes challenges and with challenges comes opportunities. However, there
Does anyone else know that slightly perplexed look you get when you tell someone you’re doing a degree/work in PR? When people ask me what I’m studying at university and I tell them ‘Public Relations’ they usually look confused, like I’ve made it up or, if they think they do know what PR is they’re