In an ever growing technological world, organisations are often the victim of the constantly changing environment. Since the early 1990’s we have seen the internet and the ability to communicate instantaneously grow at an exponential rate. Coexisting alongside this change has been the ever-growing ‘need’ for organizations to adopt this ‘relational’ flatter structure. Nowadays, If

In this day and age, there is an ever-growing need for organisations to pursue some sort of online presence to try and expand their ability to target and communicate with customers. Social media has accentuated this ability and thus has begun the age of instant communication to and from the once powerless consumer. Most organizations