The Belfast born brand BPerfect Cosmetics owned by Brendan McDowell launched their first “Megastore” in CastleCourt Belfast on October 1st. This event was heavily promoted on social media across each of BPerfects online social media platforms, with former EastEnders star Jac Jossa attending to launch her first ever tan, tanning mit and facial tanner called

What even is normal anymore? We all miss the normality of our pre-pandemic lives, things we never imagined not being able to do. Like going to a nightclub, letting your ‘hair down’ dancing the night away to your favourite songs with your friends. Going to events, saving money for ages so you can see your

It’s no secret that Covid-19 had a massive impact on how businesses operate now, whether or not that’s adopting new business practices or cutting staff. It’s no secret either that some areas have been hit worse than others, especially if that area is the hospitality, events and entertainment industry. Hospitality and Tourism Sure many businesses

The word “unprecedented” is everywhere. Cardi B warbling “Coronavirus” is on repeat in my head. Each day is rolling into the next and every now and again, I have to forcibly relax my jaw after realising I’ve been anxiously clenching my teeth. I’ll stop there… while quarantine has been an unusual transition, I’m definitely feeling

I think everyone would agree that normality has been thrown out the window and a ‘self-isolating book for dummies’ would be greatly appreciated right now. But that’s not going to happen anytime soon so I have came to the conclusion that we have two options:   We can let the situation take control of us

If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to