Social media has always been hailed as a tool for those with little to no voice or representation within society and it can definitely aid pro-democracy movements on occasion, unfortunately overall it gives the far-right parties and authoritarians an advantage. These platforms, once seen as an ally to democracy, have progressively become its enemy. It
Year: 2021
Since COVID-19 hit Northern Ireland back in 2020 life has changed completely. I remember I was at Limelight in Belfast at an Example concert living my best life on the 28th of February 2020 and then woke up the next morning and the first thing I saw on my phone was that Covid-19 had hit
If you’re in your twenties and into your fashion like me, I’m sure you’ve heard of or follow some form of social media fashion brand like “Oh Polly”. If you don’t or haven’t heard of them, I’ll let you judge for yourself after reading this blog. Famously known for their body-con embellished styled dresses, making
When COVID-19 transmission started to spread from country to country, from the big cities to the small country towns and from household to household, with it came a big question mark over the economy for the rest of 2020. The economy took an immediate hit in March, with thousands of people furloughed and let go
I know what you are thinking, the food set in front of you at a restaurant and the information you read on your mobile phone have nothing in common, right? Wrong! Over the last ten years social media has become one of the main marketing strategies used by all business’, in particular the hospitality industry
What can I say? Burger King is flying the flag of brilliance for all fast food chains out there. Two months ago, they won the hearts of millions when they urged people to buy from other fast food branches; “We never thought we’d be asking you to do this, but restaurants employing thousands of
How KFC used a crisis as a marketing ploy by controlling the narrative. Disaster struck KFC in February 2018 when supply issues lead to the fast-food giant running out of chicken. The fried chicken chain switched its delivery contract to another company which led to “operational issues” for the supply distribution. This meant that chicken
Honesty or Survival? In this crazy social media world that we are engulphed in, we are aware and sometimes unaware to the extent in which public relations is utilised to save the reputations and business of many celebrities, companies, influencers, government and numerous others. The question, however, is good public relations being honest, or is
It is true that there is much more to public relations than what meets the eye, but often people’s perceptions of the profession can be mistaken. I have summed up just some of these common misconceptions of PR below in the form of an acronym, to hopefully give you a better understanding of what we
Social media is often considered to be the domain of the young. Every student has shared memes mocking inept parents struggling with technology, sharing embarrassing posts on Facebook and doing the unthinkable on TikTok, but what happens when the fight for the most powerful political post on earth is being contested and it’s votes, not