It’s no secret that social media and PR has become inundated with influencer marketing. With YouTubers and bloggers making more money than most upcoming musicians, artists and actors, this is a sector not to be ignored. In a recent study Influencer Marketing Hub found that the market size of ‘influencer marketing’ in 2018 was said to

Like many young girls, growing up I was a typical ‘Barbie Girl’ (it’s almost impossible not to sing the famous line by Aqua in my head when writing that!). I loved everything pink and I proudly owned an army of Barbies, as well as all necessary accompanying accessories such as: the Barbie Dream House, the

In todays modern day era, we are bombarded with marketing messages that we the public receive on a daily basis. It would be important for any person or business to have some sort of effective digital strategy set in place, to ensure they are reaching the correct consumers without barriers, but is it important to

You aren’t to know this but, much like myself, my mum was also a mature student. When my siblings and I were growing up mum was studying Communication, Advertising and Marketing at the very institution where I’m now studying Communication Management and Public Relations. My point? Well, basically, what I’m saying is, when we were

Back in December, an email was ‘accidentally’ leaked that contained details of the upcoming launch of a vegan sausage roll by Greggs. And with Greggs not confirming nor denying rumours, social media became flooded with anticipation of this new product that was set to change the way people viewed veganism. We all know the stereotypes