Creating marketing activity that has global synergies In January 2020, I was fortunate enough to take a trip down to Dublin’s fair city. I visited some tourist attractions including Trinity College and St Stephens Green, but for me the highlight was the infamous Guinness Storehouse. Since its opening in the year 2000, the Guinness Storehouse
Month: March 2021
Within the last 5 years, social media has taken off more than anyone could have ever expected. Platforms such as MySpace and Bebo eventually gave way to today’s big 6 – Facebook, Instagram, Twitter, Snapchat, YouTube and TikTok. Social media was initially created to connect with friends that aren’t nearby and has quickly turned into
Creating a marketing campaign is no easy job for a business especially now within the current times where anything can for viral within a matter of minutes. So when businesses are faced with marketing a product or an element of their company they have to take extra caution that they won’t upset or offend anyone
Using social media influencers as a marketing tactic is a very popular and effective method to reach a large audience and increase brand awareness. Credibility, attractiveness, and relatability are among the key indicators of an influencer’s ability to influence. The rise in social media has changed media consumption massively as the years have went on.
Hopes of earning ‘big bucks’, gaining experience and living the adult life for a year, it all landed like a lead balloon. Thanks, Covid-19, just one of the many things we can blame you for. How it begins We all have great aspirations for placement year. The beginning of second year starts with a reality
I remember waking up on the 25th of May 2020 thinking it would be another monotonous day in lockdown but it is a day that shocked millions around the world, the day George Floyd was murdered by members of the Minneapolis Police Department and the ensuing outrage as a result of this awful injustice which
Being the ruling family doesn’t necessarily mean that your subjects are likely to like you. This is most certainly the case when it comes to the Windsor’s. Since the Queen came to the throne in 1952 they have had their fair share of PR disasters which have needed a lot of ‘fixing’. Most recently they have
In my experience Public Relations is all about reputation – the result of what you do, what you say and what others say about you and the prime minister recently found this out when he battled with Marcus Rashford over child poverty in the UK. Rashford’s campaign was extremely successful and can be called one
What would we do without video conferencing in the Covid-19 pandemic. I have been using a mixture of Zoom, Teams, Skype and Houseparty to keep connected for Pilates classes, catch ups with family and friends and the obligatory quiz night. With so much choice of video communication platforms there is no excuse for not getting
It is becoming more apparent each day that traditional media platforms are taking a back seat in the marketing world. Although newspapers, radio and television are still prominent features within the household, the instantaneous nature of social media takes preference in delivering information to society. Whether it is a swipe up on Instagram or a