After completing a placement year in my third year of University in which I worked with a Boutique Wedding Fair company, Quirky Weddings as their lead Social Media Marketer, I secured a job as a Personal Stylist for Topshop. I decided to apply to differ from the last year of my degree as this role

I’ m sure we’ve all heard the phrase “All press is good press even bad press” before. And if not, it basically means as long as your name is in the press, your being spoken about. But in the age of ‘Cancel Culture’ can this still be the case? Cancel Culture seems to have taken

Way back in April when public displays of NHS appreciation were in their prime, 20-year-old NHS student nurse Lara Harper, found herself at the forefront of PR disaster by taking to Twitter to publicly ‘cancel’ fashion retailers Oh Polly. Things went wrong when the brand ran an exclusive competition to celebrate NHS staff working on

While Tiktok was launched in 2016, it has recently become extremely popular, and this popularity has allowed it to become a great advertising method for many small business who cannot afford to pay large amounts on advertising. Time and time again, we see small businesses on Tiktok going from reaching an audience of sometimes less

Who runs the world? Influencers. It is undeniable that social media has become an obligatory part of our everyday lives. According to wearesocial.com, more than 3.8 billion people use social media in 2020. *MIND-BLOWN* A major element of modern social media is influencers. Influencers are individuals who build a following on social media, based on

Sadly, it’s doesn’t. But the headline caught your eye didn’t it?  You might have heard the term ‘Fake news’ being thrown around lately, or perhaps from Donald Trump, as it is one of his favourite phrases! Fake news is essentially misinformation that is spread online as real news. I suppose you could say its big

On the surface the beauty industry appears to simply arm customers with products to enhance their confidence, alter their appearance or provide a sense of glamour. But it has long been so much more than that. Dating back to the Suffragette movement, the use of red lipstick was a powerful political statement, arming women with

For added support, just chuck a ‘Rock’ at it. Years ago, before the introduction of social media, we all relied on the information provided to us by media outlets like television, tabloid, newspapers, radio and the like to help us understand the world and form our opinions. In the present day, the reliance on these