Back in December, an email was ‘accidentally’ leaked that contained details of the upcoming launch of a vegan sausage roll by Greggs. And with Greggs not confirming nor denying rumours, social media became flooded with anticipation of this new product that was set to change the way people viewed veganism. We all know the stereotypes
Tag: PR Campaigns
The world of politics is something we shouldn’t shy away from, especially from a communication angle, it’s important we all have a vague understanding of it. It really does affect our everyday lives, from policy to taxation, so it’s important to incorporate keeping up with current affairs into our daily routines – it’s all too
As we enter 2019 bright eyed and hopeful, it is almost impossible to not reflect and reminisce on the year that has just passed us. For me, 2018 marked the end of my placement year working as a Regional Communications Content Intern at the Walt Disney Company, Ltd. in London, but also saw my love
Weirdest title ever? I know! Bear with me though there is a method to the….madness? As this is my first blog post I should probably start by saying a few things about myself, I am a final year Communication Management and Public Relations student, I am on my 5th year of university after doing a
The beauty of a woman must be seen from in her eyes, because that is the doorway to her heart, the place where love resides. – Audrey Hepburn How many times have Dove sparked outrage with a campaign? 3? Maybe 5? To be perfectly honest, I think the majority of us have lost count now.
The term PR can unsurprisingly evoke a feeling of doubt in people’s minds. PR can be seen as way the media twist the truth in an attempt to deliver a certain message. The element of persuasion can sometimes overshadow judgement and cast a damaging light on PR. However this is not the case, PR today
Chris Love, a leading Public Relations Practitioner in NI and founder of LOVE PR, offers some insight into his views on what makes a good public relations campaign and some advice for new practitioners entering into the world of PR. About Chris Chris Love is a Fellow of the CIPR and a Chartered Public Relations
PR the bulletproof vest for the rich and famous, the lying politicians key to the white house, the reason we help others. Why is it whenever you mention PR, people automatically think of all the negatives behind the word? The bad that has come about because of it? The rich and famous pay a large
There are some advertising campaigns that people will always remember – Nike’s “Just do it” slogan, Coca Cola’s “Share a Coke with” campaign.. I have the feeling that Walkers latest PR drive will be as memorable as these. While studying CAM, I have started to become more aware of PR campaigns from many kinds of
During the summer months there was some really memorable PR campaigns. Here’s a few of my favourite campaigns: 1. Hidden job ad found on Apple’s site source code. I’m sure many people have had the dream of working for apple. Well that dream could have become a reality in August when it was posted on