There are some advertising campaigns that people will always remember – Nike’s “Just do it” slogan, Coca Cola’s “Share a Coke with” campaign.. I have the feeling that Walkers latest PR drive will be as memorable as these. While studying CAM, I have started to become more aware of PR campaigns from many kinds of

Whether Americans agree with it or not, Donald Trump was inaugurated as the 45th president of the United States.   Growing up, I had always known Donald Trump to be this multi-millionaire business man. He had travelled around the world creating Trump resorts, golf courses and many other vastly expensive ventures. He was seen as