The evolution of Barbie: The brains behind the Blonde

The evolution of Barbie: The brains behind the Blonde

Like many young girls, growing up I was a typical ‘Barbie Girl’ (it’s almost impossible not to sing the famous line by Aqua in my head when writing that!). I loved everything pink and I proudly owned an army of Barbies, as well as all necessary accompanying accessories such as: the Barbie Dream House, the Barbie horse and carriage, the Barbie Beach Hut – the list is endless.

To my surprise, I discovered that this year on 9th March, Barbie will be turning 60 years old, with a not a wrinkle in sight. She really does live up to the saying: “Life in plastic, it’s fantastic!”. 

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Ruth and Elliot Handler co-founded Mattel Creations in 1945 and 14 years later in 1959, Ruth Handler created the Barbie doll. However, it’s no surprise that more than one billion Barbie dolls have been sold since she made her debut at the American Toy Fair in New York on 9th March 1959. The Economic Times commented that despite fierce competition in the toy industry, 58 million Barbie’s are sold each year in more than 150 countries. In a growing generation of children’s obsession with iPads and tablets, Barbie has cemented herself as a staple toy for children and come a long way since her first model, pictured above.

Despite her years of success, Barbie has found herself under scrutiny for negatively influencing girls and portraying negative body expectations. Since her creation, it has been debated that Barbie is an unrealistic image of what the ‘average’ girl should look like, as well as failing to represent differences in race and colour. There is no need to question whether Barbie’s body shape is unrealistic. Researchers have reminded us that her proportions would occur in less than 1 in 100,000 adult women and that her waist is 20cm smaller than a reference group of anorexic patients. Most shocking of all, research also argues that if Barbie’s measurements resembled an actual woman, she would not be able to menstruate or even hold up her head.

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Mattel claims that the proportions were created for ease of dressing and undressing the doll, not replicating an adult figure. However, there is no such rationale for the very thin representation of Barbie in her TV show, movies, books, and range of online games. In all forms, Barbie represents a completely unattainable figure for adult women; leading parent’s to debate Barbie’s credibility as a role model. Negative connotations of ‘blonde’, ‘bimbo’ and ‘air-head’ also are associated with Barbie. Teen Talk Barbie in 1992 said phrases such as “Math class is tough”, with many arguing that Barbie discouraging young girls from academic ventures.

Now ask yourself this: how can Barbie represent and be relatable to the twenty-first century girl? Since 2000, Mattel have worked to keep the Barbie brand as relevant as ever to represent woman and remain on-trend. Although the typical ‘Barbie’ style consisted of blonde hair, blue eyed dolls, the first black Barbie called Christie was created in 1969, with Mattel showing exclusivity and diversity. The Barbie franchise today represents more than 40 different nationalities.

One campaign in particular that stood out for me in the evolution of Barbie occurred back in 2010 with American PR agency Ketchum West and Mattel. Mattel, along with Ketchum West, harnessed Barbie’s brand power by having the public choose her 126th career, with her past occupations including president and princess. However, over a million people voted for Computer Engineer Barbie in a campaign mixing the public’s love for Barbie with the movement to empower girls. In an inspired touch, the Society of Women Engineers and National Academy of Engineering helped create the doll’s look.

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Michelle Chidoni, VP of global brand communications at Mattel, said the company knew giving consumers a voice and delivering a doll they requested would drive earned media and create a conversation around the lack of women in STEM. “The conversation was extremely positive and underscored the brand’s purpose,” she noted. “When a girl plays with Barbie she imagines everything she can become.”

This campaign broke down the negative stereotypes associated with Barbie, emphasising that Barbie was more than just a fashion doll, but more so a positive role model for young girls. Blonde or brunette, slender or curvy, black or white, princess or president, Barbie is a forever favourite for young girls, and this campaign has helped influence future PR campaigns for Barbie. This includes the most recent campaign, Dream Gap, in 2018 which taught young girls to believe in themselves, and not to buy into sexist gender stereotypes. It also helped to influence the unique range of dolls made for Barbie during International Woman’s Day in 2018, with the release of  15 new dolls which are “role model” dolls crafted in the likeness of real iconic women across the globe, for example Nicola Adams OBE Box Champion from the UK.

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With careers spanning from president to astronaut, Barbie can also add ‘Social Influencer’ to her long list of attributes. In the new era of social media, Barbie has remained on trend by having her voice established across a number of social platforms, allowing her to connect with her new digital fan base. The @BarbieStyle Instagram account has 1.5 million followers and looks more like an Instagram account for a celebrity than a doll. Through the success of this account, back in 2016 Barbie was photographed at an event for Dyson’s new supersonic hairdryer, and posted the picture to Instagram. This was the first sponsored post for Barbie, but with over 51,000 likes, it won’t be her last. This emphasises the dynamic nature of the Barbie brand, which refuses to be limited to the category of simply a toy.

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Barbie also stays connected with fans through her own YouTube channel, with an impressive 5.5. million followers. Her channel includes a ‘vlog’ style series, which is designed to mimic some of our favourite YouTube stars, yet tailored to provide Ted Talk style videos to young girls regarding a number of issues such as: ‘Feeling blue? You’re not alone’ to the importance of having your voice heard.

Barbie has exceeded her previous stereotype, and has paved the way for a generation of new Barbie lovers; it really is no surprise that she’s remained a universal brand for the past six decades. With talks of a live-action Barbie film starring Margot Robbie, there really is no stopping the Barbie brand.

All that’s left to say is: Come on Barbie let’s go party – here’s to the next 60 years!

 

Abigail Foran is a final year BSc in Communications, Advertising and Marketing student at Ulster University. She can be found on Twitter: @abigailforan ; LinkedIn: https://www.linkedin.com/in/abigail-foran-755800118/

 

How PR is Changing In Today’s Society

The big world of marketing is ever changing and for me it is changing in one-way… everything is digital.

When we would traditionally look at marketing we would think naturally of newspapers, radio, TV ads, posters around the town. However that just simply is no more, everything is digital, on your phone instant, right away. This is partly because with the advancement of technology and internet we have also adapted and changed to the point that we also want everything instant, such as SKY where we don’t even have to watch the ads now, Netflix where we can watch a whole TV show in one sitting instead of waiting weekly.

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Yes, we have watched a 13 episode series, 45 minute long episodes in one night; it happens the best of us. However this goes deeper than just wanting to watch Netflix all night and watch your favourite TV show, its more than that, its Instagram and the perfect life we al want, with our favourite TV stars advertising these products that will make us look like them and the outfits that they are wearing, its all a made up persona filtered through a filtered app which filters reality into something that it isn’t. But regardless of that fact that is the way that marketing is changing.

 

Brands are now looking at influencers instead of posters and flyers which can be backed up by this graph below that shows that there is a massive increase every year from 2015 and this is because of the way that the market is going, with TV shows such as Love Island becoming ever popular, brands are aware that this is the way to market their products.

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In the last twelve months there has been a 325% increase in searches for Influencer Marketing searches on Google, this statistic has came from the InfluencerMarketingHub.

 

Again this shows that no one really is watching TV or posters, as there is a profound increase in digital marketing. This also applies to Facebook and targeted ads as they are also leading the way in that brands are targeting people in order to get them interested in their products. This will in the future result in their being no such thing as big TV ads and newspaper ads as people wont be watching them and this is a change that I feel is definitely coming and I don’t think that there is anything that will prevent this from happening.

Personally I feel that this is a far more engaging form of advertising and a far more customer orientated experience as the business is able to build a personal relationship with the brand and therefore this increases customer’s loyalty, as customers love the idea of having that personal touch with a brand.

 

The massive release of the internet and how its changed has affected everything we used to be so familiar with when it comes to the way that companies advertise and to the way that we as people communicate and there are good and bad effects of this change. There still will always be a place in some parts of society where your local grandma will read the paper and get her local news but I feel that in years to come that will be a nostalgic practice rather than how that person generally gets their news. This shift has made a lot of people and job roles borderline useless however if news agencies and brands adapt to the new times there are massive gains to be made, however if they are trailing their feet they will no doubt go out of business and that is just the harsh reality.

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Personally at the end of the day I feel that this is only a plus the change that the Internet and social media have made in PR today, it makes us more connected and more up to date with the world, but like with anything there is a cost and that cost may be that all of your personal information may not be locked up really secure so that no one can know your DOB, but I feel that you will either accept the changes that is occurring in the world, learn to accept it and grow with society or you will be left behind.

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Whats the Quack with Hastings Ducks?

If you have previously stayed in any of the chain of luxury hotels owned by Hastings Hotels Ltd, then you will undoubtedly be familiar with the little smiling rubber duck that waits patiently to greet you on your arrival to your room.

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The duck phenomena first originated in a warehouse of an organization called Bluestep Solutions. This marketing and design agency located in the english countryside of North Hampshire were the founders of this marketing goldmine.  This is where their creative team hit the drawing board to manufacture a renowned mascot for the company and the world-famous Hastings duck was born and waddled its way into the spotlight!

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Julie Hastings the Marketing Director of Hastings Hotels Ltd and daughter of CEO Sir William Hastings said: “We introduced the ducks to our hotels almost 20 years ago and they soon became a part of the family. The ducks have always been in huge demand and guests from around the world spit feathers with excitement every time we launch a new one.” Hastings Hotels continue to maximise this marketing campaign by releasing seasonal and limited edition ducks for guests and duck enthusiasts! Examples including Paddy the duck for St. Patricks day, Christmas ducks and they have even introduced a homage for local sporting star Rory McIlroy – ‘Rory Quackilroy.’

These collector items were successful in distinguishing the hotel aside from competitors specifically regarding the Irish Open Event in 2016 – this duck was very successful due to its high demand and the quirky play on words is what intrigued many guests, especially overseas guests, that found this to be a huge hit and another duck to add to the collection!

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Julie Hastings Tweet: Happy st Patrick’s day from the lucky Hastings Irish duck! (Image of Famous Irish Actor James Nesbitt) 

People love to take the ducks home with them even when they check-out and they are becoming a consistent feature in numerous home bathrooms of regular guests, who have previously posted images of their duck collections on Trip Advisor whilst recommending the hotel for its excellent services, and novelty ducks of course!

With 3 years experience behind me working as a receptionist in the Slieve Donard Resort and Spa as well as the world-famous Europa Hotel, I personally believe the rubber ducks are more than a simple complimentary gesture or memorable souvenir for each individual guest; but more so an innovative Public Relations strategy implemented by the company to set them aside from their opponents giving them a competitive edge; as well as establishing a unique selling point which in turn improves brand awareness. The ducks are a globally recognized symbol and a marketing tool used to promote advocacy within the organization.

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It is evident that the Hastings duck serves the company as their fictional mascot that personifies and represents the brand, as they resonate significantly with the hotel guests from all over the world. Even celebrities go quackers over the ducks and throughout the years they have even met hundreds and hundreds of celebrities including: Roger Moore, Lionel Ritchie, Carl Frampton, Conor McGregor, Van Morrison and many more. They have also attended lots of showbiz events; taking the ducks on tour they have even been spotted in global events such as the Fifa World Cup, Wimbledon, and Glastonbury.

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(Image of Carl Frampton and Barry McGuigan with our Famous Friend)

Mother of Quackers –  Hastings Hotels were very excited to unveil the freshly hatched Duck of Thrones that coincided with their launch of the 2018 Game of Thrones Tour series that took place at The Ballygally Castle Hotel which set along the Antrim Coast. This is another strategy the organization employs to showcase their relationship and acknowledgement of local events. The Game of Thrones duck in particular became a huge collectors item for the world-wide fan base of the show, it is no surprise that this limited edition duck became a near necessity for the dedicated supporters of the show.

Hastings Hotels have now galvanised and cemented their spot in the hotel market in being the leading hotel for overseas guests, as a result of our recognizable rubber friends!

Meet the Duck of Thrones - available to our Game of Thrones tour guests at Ballygally Castle

The ducks not only serve as a collectors item but can be viewed as an efficient  marketing tool which can be exploited in numerous of ways. I personally believe Hastings Hotels could go one step further and generate more brand exposure as well as profit maximization by selling the ducks in the hotel gifts shops, and not to mention the added perks of utilizing the ducks in future ad campaigns and social media competitions.  The duck mascot could be implemented in social media networks, and the online presence used as an effective tool for online engagement with consumers, which is a much softer means of selling the product as opposed to blatant self promotional methods with the added effect of creating a rapport with regular and future guests. Generally speaking, the Hastings duck in turn can be an innovative driving force in the Public Relations department of the organization.

 

Celine Russell is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: LinkedIn –  https://www.linkedin.com/in/celine-russell-849ba4171/ ; Twitter –  https://twitter.com/celine_russ; Facebook –  https://www.facebook.com/celine.russell.7

 

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Outfit inspo, binge-worthy TV shows, dream holiday destinations… Instagram is influencing us on just about everything these days. Even down to how and where we eat.

I’m sure a lot of you can relate when I say eating out has become merely a pasttime, a way to catch up with friends – may I go as far as saying, a hobby? So, it was no surprise to me when I recently came across an article that said, “59% of millennials eat out at least 3 times a week”, and when we do, we love to share our food (not literally) on the gram. Sometimes I have to remind myself it isn’t a necessity to put up an Instagram story every time I go out for lunch or dinner. But that rarely stops me. 

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Before social media ran the world, people would have chosen where to pick up a coffee or meet their friends for dinner by a recommendation, a review they seen in the paper or wherever was most convenient for them. Or as my parents would say, “we just cooked at home, who needs to pay £14 for chicken on a bed of mash?” Yet, millennials obsession with pretty food and extravagant looking drinks has resulted in restaurants, cafés and bars completely changing their marketing strategies to make them as “Instagrammable” as possible. Some places have even gone as far as basing their menus around how their dishes will look in photos.

“Millennials today form more than 50% of our customer base and we have to give them what they want. Today’s customers want great food, great service and great photos.” 

So, what are these places doing to ensure they are the chosen location for their customers next photosho – sorry, lunch.

 Aesthetically pleasing plates

A bacon butty for breakfast or a ham and cheese sandwich for lunch doesn’t hit the spot like they used too. Now we want smashed avocado with that perfectly runny poached egg, a brightly coloured smoothie bowl and the most aesthetically pleasing salad bowl you could imagine. Who knew Instagram would improve healthy eating? 

 

 

It doesn’t stop with the food though, that would be too easy. How are these dishes going to be plated up? On a white plate? Are you crazy? The plate must be rustic, oval rather than circular and have a funky vintage print. And gone are the days of a cappuccino in a mug – you’ll now get it in a beaker, and don’t forget the classic leaf design. Or a heart if you’ve caught the eye of the Barista.

Millennials are all about this, the more alternative the better. It’s exciting and I love seeing what little personal quirks restaurants and cafés have. But other generations don’t enjoy it as much. I’ve previously experienced an older customer display great distress as I served his burger on a “ridiculous” wooden slate, and demanded I changed it over to a plate, as his wife demands her cappuccino was changed to a “normal cup” that she wasn’t going to “scald” herself with. Okay, you won’t get as many likes this way though.  

Insta-worthy Interior

Us millennials love a quirky place to sip our coffee or meet our friends for dinner and cocktails, so the effort restaurant and café owners put into their interior is pretty important. You can bet if I’m in a cool café with a quirky quote on the wall it’ll feature on my Instagram story… and none of my followers will be surprised.

 

 

Back in the day a few nice tables (or booths if they were feeling adventurous) with pristine white tablecloths and lighting that gave a nice ambience generally made a happy customer. Whether it looked good in photographs was not a restaurant owners concern. Now, they must put great thought and effort to ensure they have mesmerizing interior, an array of furniture, lighting that’ll produce insta-worthy photos and quirky quotes on the walls that will attract customers and boost social media presence. If anything, this is equally as important as the food on our plates.

Before the owners of Media Noche, (one of the most popular cafes in San Francisco), opened their first café they gave their interior designer one simple instruction –

“we want it to be instagrammable.”  

And it worked out pretty well. If you search their location on Instagram you’ll see thousands of peoples posts from their visit to the stylish café, and most of them are of the interior rather than the food.

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Another café that understands the importance of interior and visuals is Bills.

“As a social channel, Instagram has always been our most natural fit. Bill’s is such a visual brand – from the food to the restaurant décor and these two aspects are clearly big reasons why people come to us.”

Said Head of Marketing Jack Carey. And he’s not half wrong, after constantly seeing Bill’s on my explore page and the stories of my favourite influences, I was first in Bill’s for Saturday Brunch when I visited London a few months ago. As seen on my Instagram story. Obv. 

Stunt Food

The food section of an Instagram explore page can be a dangerous place. Rainbow bagels, fully loaded fries and “freak shakes.” As we scroll in awe and think to ourselves, “I need to try that.” we are falling victim to the world of stunt food.

Stunt foods are menu items made purely for the novelty factor. I mean, why exactly did Starbucks think of releasing a unicorn frappuccino? Who knows what a unicorn tastes like? But one thing they know for sure that millennials sure as hell will purchase it, post it on their social media platforms and influence others to do the same, “71% of consumers are more likely to make a purchase based on a social media reference”, Even though a regular Cappuccino, with a shot of vanilla pls, would be much more enjoyable.

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So there you have it. The next time you share a snap of an extravagant cocktail or burger that deserves BuzzFeed glory on your Instagram, you’ve done exactly what is expected of you and helped that particular business with their social media presence without even realising it. 

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Catherine Maguire is a 3rd year BSc in Communication, Advertising & Marketing student at Ulster University, currently on a placement year at The Irish News. She can be found on Instagram: catherinelauram and LinkedIn: Catherine Maguire

What To Expect When You’re Expecting

To anyone who has clicked on this post thinking that I’m pregnant or that I am offering pregnancy advice, I’m afraid you’re out of luck. But thanks for clicking. I’m actually writing about what to expect when you’re expecting a placement, so if this may help you, please stay tuned.

When I was applying to placement (after placement, after placement) I had the mindset that I would pick a few I liked, apply, they’d love me and I’d get the job. Well, it wasn’t as big-headed or far-fetched as that but you can understand how straightforward I expected it to be. You might be in a similar mindset so I’m here to give you more of a realistic expectation to how applying for placement really works and what you should expect.

 

  1. FEELING CLUELESS

Your placement year is something you’ve known about when choosing your course, starting your course, during your whole first year and yet when second year comes around and you realise that you need to get a placement you feel utterly offended that no one had mentioned this to you or helped you with this yet.SD1

So in your best attempt to overcome complete cluelessness, you should attend a class regarding placement guidelines or at least try to keep up to date with emails. If you’re still feeling clueless, don’t worry, everyone is. At this stage it’s important to ask for help. This could be with your CV, a meeting with your careers department or even just asking people in your class.

Understanding the whole equation of everything involved in a placement takes time. Do not worry. Your clueless hours of thinking “what?” on repeat will end and you will start to get your head around what is expected.

  1. INFORMATION OVERLOAD

When checking your emails and employability portal for placement opportunities, you will quickly come to realise the vast number of placements that are actually available. There are specific key months when every placement ever seems to be open at once and you could spend days reading about the job description, the company, etc. This is overwhelming. This is information overload.

My advice in this instance is this; in your attempt to filter through the never-ending list of placements, do not rule out placements just because you haven’t heard of the company. Take time to explore the company’s website, learn about their culture and research exactly what your role will be. The time taken will be worth it and you may even be at an advantage over the huge influx of people applying to the big names. Just because they’re bigger, doesn’t mean they’re better.

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  1. NO INVESTMENT, NO RETURN

From the above, you should now realise that applying for placements isn’t just a few clicks and uploads. In my opinion, it’s the applications that are the hardest part and after that it’s a matter of waiting for replies and then preparing for interviews. But you can only really relax and enjoy the latter if you actually put time and effort into each of your applications. Each application is different. Don’t use the same cover letter with a few different words changed (trust me, they’ll notice). It’s important to understand that no two roles are the same so your applications shouldn’t be.

If you don’t invest the effort, you are highly unlikely to get anything in return. It took me three hideous applications to realise this and looking back I can’t believe I questioned why employers weren’t tripping over each other to offer me an interview when in reality they probably blacklisted my CV.

  1. TIME, TIME, PRECIOUS TIME

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If you’re second year at university, the likelihood is that your time mostly revolves around sleeping, drinking, going out, being hungover, thinking about what will make you feel less hungover, thinking your hangover is over then realising it was just the start, eating, going to university, being on your phone and on occasion, doing work for university. And in this jam-packed schedule, where on earth is the time to apply for placements?! * The truth is you have to make time. There’s no cheats or fast routes, it takes time and you need to make the time no matter what other commitments you have, drinking included. Even if you try setting out two days in the week to focus specifically on research and applications for the placements you want, it will really help.

At the start, expect to be bewildered at how it took you two and a half hours to write your CV profile section and blown away at the fact that it still sounds like the first one you read off Google and did your best not to copy. The more time you put into it, the better it will be and you’ll be constantly tweaking and fixing bits to end up with an application you’re happy with. But please, don’t underestimate the time it takes. It’s probably the most important thing for you to take from this whole piece if you take anything at all.

*Apologies to anyone who does not have the student time-schedule as the one mentioned above. I’m sorry that I stereotypically profiled you under a student experience umbrella based on what I’m used to. Well done for being studious, the rest of us envy you a lot.

  1. GETTING GHOSTED

This is probably the most infuriating thing that you should expect. And also very, very common. Expect long waits of thinking, “no I’ve definitely got this one, no point applying anywhere else, this is the one” and proceeding to find out someone else in your class got the role last week. As far as I was aware, there’s no procedures in place that say employers have to let you know if you’ve been rejected. And on the off chance that you are an employer and you’re reading this, please let a student know if they haven’t been successful in their applications, it’s polite and really helpful. So expect to be ghosted and my advice in this instance would be to set a realistic time limit before moving on and trying your best at your next application. It can be really disheartening but it’s just what you’ve got to do.

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Thank you if you’ve made it to the end and have actually read the full thing. I hope it helps you if you’re in the position of applying to placements or if you’re on placement/have been on placement, I hope you can relate to the struggle. Also, it’s not all doom and gloom and once you’ve gotten your placement you feel amazing and have such a massive opportunity ahead of you, but that’s all for another post!

 

Scout Dobbin is a third year BSc in Communication, Advertising and Marketing student at Ulster University, currently on placement as a Marketing Assistant. Scout can be found on Linkedin – Scout Dobbin ; Twitter – @scoutdobbin ; Instagram – @scoutdobbin

Conor Mc Gregor- PRoper Twelve

Conor McGregor – the man, the myth, the legend.  The loud mouth, Crumlin born showman has became famous for his illusive striking, crazy fight predictions and his ability to roast his opponents in press conferences to the point of freezing up when faced with him in the cage. Love him or hate him- his PR campaign works.

Recently McGregor has been making the headlines for all the wrong reasons, for example hurling a dolly at an opponent’s bus window, injuring numerous fighters, invading the cage at another fight promotion and consequently making the general public fear he was losing his mind. It could be argued that this thoughtless and irrational behaviour may have been detrimental to his reputation and public image however perhaps there is a method to his madness, after all does bad publicity really exist? I think that it is high time for the public to appreciate Conor McGregor for the shrewd, calculating businessman and PR genius that he is. Ultimately he is the one with the staggering net worth of $110 million USD meanwhile I struggle to gather up the price of his pay per view fights.

Was this a calculated stunt to promote the biggest UFC fight of all time ???? You decide.

McGregor has utilised his popularity with the millennial generation and used it to his advantage in undertaking a recent business venture whereby he has attempted to get his foot in the door of the Whiskey business. He was a huge talking point in the media recently and he has used this momentum to promote his new product  “Proper Twelve” to the next level in his UFC press conference.  With the fans behind him coming into his fight with Khabib Nurmagomedov,  McGregor took every opportunity to have a bottle of his infamous Proper Twelve glued to his hand in order to make it a household name around the globe.  He then proceeded to taunt Jameson whiskey as he claimed it was “done” and “we only drink Proper Twelve, proper Irish whiskey from a proper Irish man.” This was a huge claim as Jameson is so well established in Ireland yet he had his fans cheering “F*** the Jameson brothers” at the open workouts.  Quite a bold move but he isn’t notorious for being respectable in his approach to marketing.

Continue reading “Conor Mc Gregor- PRoper Twelve”

The Guinness Goddess

Guinness, a pint of plain, Irish champagne, the black stuff: its iconic. For a 22 year old girl I usually get a lot of stick and raised eyebrows when I order a pint of stout in a bar, however I would have to admit that I am quite the Guinness Connoisseur “an expert judge in matters of taste.”

Here’s everything you need to know about the emerald isle’s best brew about.

Guinness lingo:

The art of the G: How to pour a pint of Guinness

Bishops Collar: a head that’s just too big

Cream leak: whenever some cream dribbles down the glass of an untouched head; a major leak may suggest a watery pint but a small slow dribble suggests a healthy one.

G-man/ G-woman/ G-punter: Guinness lover

G-tache: The Guinness moustache created from a decent, creamy pint. All good pints will give you one. A watery one will not give you a G-tache

Priests’ collar: The creamy, post-settlement head on a lovely pint of Guinness.

The Birth of Guinness:

Arthur Guinness signed a 9000 year lease in 1759 on a tiny abandoned warehouse in the very heart of Dublin and completely transformed St. James gate into a brewery, and Guinness was born. By the time Arthur died in 1803 he had built his empire and passed his business on to his son Arthur II, a successful brewery with promising export trade.

Guinness is good for you:
The famous slogan and one of the most iconic advertisements of all time first appeared in televised adverts in the late 1920’s claiming the beverage to be more nourishing for you than milk. The quote is not around anymore but still remains true as a pint only contains 125 calories – less than a pint of semi-skimmed milk!See the source image

The Guinness book of records:

The modern Guinness World Records has its origins at the Guinness brewery. In the 1950s, after an argument with friends over which was the fastest game bird in Europe (failing to find an answer in any reference book) Sir Hugh Beaver (an industrialist/engineer) decided to create the now iconic book that would settle all common pub disputes.

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The Art of Pulling the Pint
There’s good reason for that finger-tapping wait for your pint. Over 119.5 seconds, the Guinness glass is three-quarters filled, rested until the nitrogen bubbles have risen (this creates the dark colour and velvety head), before being filled to the top. In my own experience patience is key in these situations, (good things come to those who wait.)See the source image
Guinness Today

Fast-forward a couple of centuries, and Arthur’s beer is now famous worldwide. Now brewed in 49 countries around the world, and served in 150, he has certainly made his mark. Surprisingly though, the largest annual consumption of Guinness is not in Ireland, but in Nigeria (hard to believe I know!).

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The perfect pint

Establishing whether or not you have been poured a cracking pint or a mediocre one is a procedure that I have been using for a few years and it all starts with the wobble test. A little shake of a fresh pint being ever so careful not to spill any – that can let on if its a watery one! Obviously the creamier the head is, the less chance of a spill there is. This step is then followed by observing the head, if its been poured correctly you should have a lovely thick and creamy finish, however if your bar man was in a rush you may have been served a pint of black watery muck with suds on top.

Where to get the perfect pint in Belfast

In my experience I have come to know that any bars that seem crowded or particularly busy will not serve a perfect pint of Guinness, however that is a broad statement and some establishments make the cut! It is often the smaller pubs that tend to be filled with old men watching the horses that do the best pints, these are the guys with the knowledge and expertise, these are the real Guinness Connoisseurs!

However, I am only a cub at 22 years of age I don’t especially like to go to the local pub on a Saturday night and would much rather be surrounded by folk my own age that equally enjoy a pint of plain, therefore I have chosen my two favourite venues that can accommodate a girl my age whilst also serving me a cracking pint.

The Duke of York: The best pint you’ll ever taste. The bar men know their stuff in this place, they don’t rush the art of pouring. Better yet (better yet) they freeze their pint glasses which I think is a beautiful touch and the reason I keep going back!

Five Points: The atmosphere in this place is second to none, the pints never fail me and are always so refreshing and consistent – not one watery one served in here!

Celine Russell is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: LinkedIn –  https://www.linkedin.com/in/celine-russell-849ba4171/ ; Twitter –  https://twitter.com/celine_russ; Facebook –  https://www.facebook.com/celine.russell.7