The greatest pleasure in life is doing what people say you cannot do. – How I wish this quote didn’t reflect traits of my character, unfortunately, it does. Who doesn’t love coming into work on a Monday morning to hear your manager has set up a gruelling 48 mile fundraising campaign in order to raise

While Tiktok was launched in 2016, it has recently become extremely popular, and this popularity has allowed it to become a great advertising method for many small business who cannot afford to pay large amounts on advertising. Time and time again, we see small businesses on Tiktok going from reaching an audience of sometimes less

The word “unprecedented” is everywhere. Cardi B warbling “Coronavirus” is on repeat in my head. Each day is rolling into the next and every now and again, I have to forcibly relax my jaw after realising I’ve been anxiously clenching my teeth. I’ll stop there… while quarantine has been an unusual transition, I’m definitely feeling

I’ll start off easy. For many of you who don’t study anything business or marketing related, you may look at the words ‘Digital Strategy’ and freak out. More haunting words that sound like you’re travelling down the wrong path, but once you come to grips with it you can turn your business into an overnight

Everyone has a love-hate relationship with social media; why? Pros: Easy way to keep in touch with friends Easy access to current affairs Enables us to educate ourselves The list goes on. There are endless reasons why we love social media; the extent to which can be seen in cities like Augsburg, Germany where pedestrian