Public Relations (PR) has a valid role in today’s democratic society. Moloney and Colmer (2001; pp.89) suggest “The thesis is that PR is on a journey from being the property of the UK elite to the possession of many, if not most of its citizens.” Liberalisation led to economic growth which created a sustained customer
Tag: Influencers
With 66% of the UK online population using some form of social media, there’s no denying that social media plays a significant role in our daily lives. It has changed how we keep in touch with friends, read the latest headlines, and how we shop for the latest fashion trends. With most Millenniums and Generation
One of the things I do well is managing my time. I work 40 hours a week, in full-time education, I have a 16 hours a week internship and I am an influencer – which means I have to produce content daily! I also sew, go to the gym, cook, look after my cats and
I’m obsessed with Netflix at the moment – between removing everything from my life that doesn’t offer joy (thanks Marie Kondo) and being on the edge of my seat watching Fyre Festival, Netflix are killing it at the moment. For those of you who haven’t seen the documentary, Fyre Festival (where have you been?!) Fyre
Public relations has of course been around for a very long time and has been used in many different types of situations but in 2019 PR is very different from before. Social media, as we all know, has taken over basically everything in our lives? and PR is no different. Every business nowadays has at
It’s no secret that social media and PR has become inundated with influencer marketing. With YouTubers and bloggers making more money than most upcoming musicians, artists and actors, this is a sector not to be ignored. In a recent study Influencer Marketing Hub found that the market size of ‘influencer marketing’ in 2018 was said to
Like many young girls, growing up I was a typical ‘Barbie Girl’ (it’s almost impossible not to sing the famous line by Aqua in my head when writing that!). I loved everything pink and I proudly owned an army of Barbies, as well as all necessary accompanying accessories such as: the Barbie Dream House, the
The big world of marketing is ever changing and for me it is changing in one-way… everything is digital. When we would traditionally look at marketing we would think naturally of newspapers, radio, TV ads, posters around the town. However that just simply is no more, everything is digital, on your phone instant, right away.
When it comes to modern day businesses, Digital marketing is leaps and bounds ahead of all other forms of advertising. It’s expensive – companies are spending up to 1.5bn on Instagram alone – but its effectiveness means that big businesses have no hesitation in investing time, money and effort into it. So where’s all that money
One of the basic rules of the universe is that nothing is perfect. Perfection simply doesn’t exist…Without imperfection, neither you nor I would exist” ― Stephen Hawking If I asked you to look at this photograph of my friends and I (I’m on the right) and tell me what you thought… what would you say? I