Traveling to Lake Garda? Here are the 5 things I recommend you try on your trip.
Year: 2018
The term PR can unsurprisingly evoke a feeling of doubt in people’s minds. PR can be seen as way the media twist the truth in an attempt to deliver a certain message. The element of persuasion can sometimes overshadow judgement and cast a damaging light on PR. However this is not the case, PR today
Chris Love, a leading Public Relations Practitioner in NI and founder of LOVE PR, offers some insight into his views on what makes a good public relations campaign and some advice for new practitioners entering into the world of PR. About Chris Chris Love is a Fellow of the CIPR and a Chartered Public Relations
Two words – digital strategy. What exactly is it, why do you need one and how do you get one? Want this explained for you without all the marketing gibberish? Read on. Authors Karel Dörner and David Edelman broadly describe digital strategy as ‘ranging from being a general vision for change to the adoption of digital tools for
PR the bulletproof vest for the rich and famous, the lying politicians key to the white house, the reason we help others. Why is it whenever you mention PR, people automatically think of all the negatives behind the word? The bad that has come about because of it? The rich and famous pay a large
Mark Zuckerberg, founder and CEO of Facebook, testified before Congress on the 10th and 11th of April, amid the recent Cambridge Analytica scandal, where it was found that more than 87 million Americans’ personal data were sold and misused for advertising purposes. The five-hour-long sessions, where the members of the Senates’ and the Houses’ Committee
Charlie and the Chocolate Factory (starring Johnny Depp, obviously) has always been one of my favourite films- such a child at heart!! This version was released when I was nine. I would have been sitting in front of the TV drooling over all the delicious chocolate and sweets, desperately wanting little Charlie Bucket to
‘Wings’ by Macklemore narrates growing up in a society surrounded by consumerism. The rapper uses such thought provoking lyrics to express how as a culture, we spend unnecessary amounts of money buying expensive things that we think define our individuality, “Look at me, I’m a cool kid, I’m an individual”. Relating back to my
FOOTBALL VS PUBLIC RELATIONS Volume 1: Part III Crisis Management within Soccer Doeg said “what makes a problem into a crisis is the media or, in some instances, the likelihood of media attention…. It is when the media intervenes too early that a crisis ensues” and with the level of technology in this day
There are some advertising campaigns that people will always remember – Nike’s “Just do it” slogan, Coca Cola’s “Share a Coke with” campaign.. I have the feeling that Walkers latest PR drive will be as memorable as these. While studying CAM, I have started to become more aware of PR campaigns from many kinds of