Creating marketing activity that has global synergies In January 2020, I was fortunate enough to take a trip down to Dublin’s fair city. I visited some tourist attractions including Trinity College and St Stephens Green, but for me the highlight was the infamous Guinness Storehouse. Since its opening in the year 2000, the Guinness Storehouse
Tag: Guinness
This year there has been so much loss, hardship, and struggle. We have witnessed the world go into lockdown, the loss of so many lives and the struggle of our healthcare systems around the world – it’s now normal to wear masks and stay two metres away from each other, to have no idea what
Whilst we are all too aware of the havoc that COVID-19 has caused, it literally cancelled EVERYTHING, but we’re nearly 10 months in and we’ve just adjusted to our new normal, but are we all aware of the brands coming out on top on this pandemic, the brands that are emerging as leaders coming through
I know we’re all sick of hearing about Covid-19; I won’t bore you with statistics or point out your wrongdoings. Instead I wanted to share my fascination with the way in which brands, big and small, have reacted to the global crisis. Not only is it worth taking note of their crisis management but also
If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to
If you have been in Dublin for a day trip or a weekend before then I’m sure the Guinness Storehouse and infamous St. James gate was high on your to do list, for that must have Instagram snap or just to visit the home of the most famous thing to come out of Ireland since
Disclaimer- I’m neither a Rugby nor Guinness fan but I recently feel like Guinness have been taking a slightly different but great approach to some of their campaigns during Rugby tournaments. Unlike me, you may have watched Ireland disappointing exit from the semi-final of the Rugby World Cup in October, but did you see this tweet from
‘Holiday’s are coming’ Instantly your first thought is without a doubt, the Coca-Cola Christmas lorries, along with soft jingles and choir music starting up. That’s when I believe you know Christmas is truly approaching. Christmas ads on our TV screens are extremely popular throughout the whole of UK and Ireland. Now with social media, and the
Guinness, a pint of plain, Irish champagne, the black stuff: its iconic. For a 22 year old girl I usually get a lot of stick and raised eyebrows when I order a pint of stout in a bar, however I would have to admit that I am quite the Guinness Connoisseur “an expert judge in
Have you ever been to the Guinness Factory? I can now successfully say I have after convincing the girls into taking a trip down last weekend. (above- the must do Dublin Guinness Factory picture). It was a great day out and of course, we did not pass up the opportunity to go into the city