Earlier this month, Iceland unveiled their Christmas TV ad for 2018 in partnership with Greenpeace which told the story of ‘Rang-tan’, an Orangutan seeking refuge after humans had destroyed his home and killed his mother in pursuit of Palm Oil. The poignant, ethical and yet simple animation had high hopes to deliver a clear message
Tag: Advertising
I’ve been meaning to write about this for some time now, but I’ve barely had a chance to get out of the kitchen to do so. I know what you’re probably thinking, “here we go again, another feminist rant”. Well, before you roll your eyes (they’ll get stuck up there, you know), hear me out.
Have you ever seen an ad and thought “who thought that was a good idea?!” And no, I don’t mean those corny ads like something you’d see on The Apprentice. I mean those ones that make you think “who approved that?” or “umm why?” I’ve always thought the whole “all press is good press” notion
There’s something very satisfying about launching a new nightclub event. Especially in a small city like Belfast where the competitors witness your every move and try their best to trip you up at every hurdle. It’s a thrilling and hands-on process that brings great success, but it requires more work than you can imagine. However,
PR the bulletproof vest for the rich and famous, the lying politicians key to the white house, the reason we help others. Why is it whenever you mention PR, people automatically think of all the negatives behind the word? The bad that has come about because of it? The rich and famous pay a large
FOOTBALL VS PUBLIC RELATIONS Volume 1: Part II Public Relations within Soccer Hi everyone, welcome back. If you read my last blog post you would know that I looked at the similarities between football and public relations. If you haven’t saw it yet, feel free to go check it out. Today I’m sticking with
Recently on my Facebook newsfeed I came across this video – Now I can’t say it’s the first time I’ve seen the ad as I think it pops up on my Facebook every other week but coming across it again had me thinking. How come we don’t see more Northern Ireland based companies getting on
Towards the end of 2016 Spotify put its abundance of listener data and insights to playful use in a new Out-Of-Home ad campaign, placing billboards globally after an initial release in the UK, US, France and Germany. The adverts were created by the company’s in-house marketing team and revealed some of the weird and wonderful
Before you think I might begin to discuss the chart single by Robin Thicke, I am not. More importantly this blog will look closer at the looming similarities between PR and advertising. It is not unknown to most of us that PR is changing. With change comes challenges and with challenges comes opportunities. However, there
On Friday the 27th of January, KFC tweeted a video to advertise their new “Smoky Mountain BBQ” chicken. KFC’s advertising campaigns are renown to star their legendary mascot Colonel Sanders – however, in this recent video the star of the show is a female Colonel. The role of Colonel Sanders was taken up by Reba