Wonder

“When given the choice between being right or being kind, choose kind.” – Dr Wayne W. Dyer

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To celebrate World Kindness Day on Monday 13th November, Lionsgate decided to perform their own act of kindness and screen a preview showing of their new family drama Wonder, for free, in 300 cinemas nationwide.

I had never heard of the book or the movie Wonder – even though it stars my absolute favourite Jacob Tremblay – so when my sister messaged me to tell me she had free tickets to the cinema, I could have been signing up to watch anything, but of course I agreed- I am a poor student, someone says free and I’ll take it!

So, for anyone who was like me and hasn’t heard of the movie, let me be your personal IMBD. Wonder was adapted from R.J Palacio’s New York Times bestseller. It tells the story of August Pullman – or Auggie, as he is nicknamed in the film – a young boy born with some facial differences. Up until now, Auggie was home schooled and had never been to a mainstream school. He decides now is the time – fifth grade – he’s ready to join his peers in school. The movie Wonder tells of his extraordinary journey in starting school, dealing with bullies, making friends, losing friends and becoming the unlikely hero of his fifth-grade class.

This movie is an emotional rollercoaster, which leaves you with the warmest butterflies in your stomach. People laughed, people cried (some sobbed – not me of course…) and people left that cinema theatre feeling truly inspired. The true triumphant of the movie was how it brought people together. I have not been to a cinema screening in so long that had such a variety of people. There were mothers and young sons, fathers with young daughters, couples, sisters, brothers and everything in between.

Here’s a few things I learnt from the movie;
1. August Pullman has a facial disfigurement. It makes the first few weeks of school hell. He struggles speaking up in class, he finds it hard making friends and he wants to give up. What got me about this movie is how relatable it was. Auggie blames his facial differences for all the trouble he faces in school. He just wants to look ‘normal’. What really grasped my attention and got me so emotionally invested, was how relatable this notion is. In a world of Instagram models with the ‘perfect bodies’, and celebrities having surgery to change the way they look, don’t we all feel a bit like Auggie Pullman. Struggling to fit in and just wishing we could be like everyone else.

One of my favourite lines used in the movie drew on Dr Seuss’ famous quote, “Why fit in when you were born to stand out,” and that is absolutely what Auggie does, he stands out. I think we should all be taking a leaf from Auggie’s book. Our differences are what make up special, they are what make us who we are. Let’s start celebrating them, not trying to change them!

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2. Family – in whatever way, shape or form you define family – is the most important thing. For me my family is my mum, my dad, my brother and my sister. But family is also all of my friends, my mums friends, my aunties and uncles, everyone who surrounds me with love and support. The Pullman’s aren’t the perfect family, they have their flaws just like the rest of us. But what they do have, is a wholly unconditional love that they put in to everything they do. Being popular, having a wealth of material goods, and everything else we define ourselves by are all redundant when it comes to family. Without our family, who support us and love us for all our flaws and all our little traits that make us, us, life would be a very lonely place.

3. Finally, and in fitting with the World Kindness theme, a quote by Dr Dyer was used in the movie;
“When given the choice between being right or being kind, choose kind.”
What I love about this quote, is that it is almost an oxymoron. In choosing kind, you are making the right choice. Kindness really is the most extraordinary gift we can give to anyone. And if this movie teaches you anything, it really is that kindness always wins. Smile and be kind, and the world will smile and be kind back. Everyone we meet is facing a battle that may not be as obvious as Auggie’s battle in the movie, and one smile from you may be exactly what they need.

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As you can probably tell, I fell in love with this movie, I also fell in love with Lionsgate for the World Kindness Day PR stunt which introduced me to the move. There is nothing better than a movie that inspires you to do something good! So, all that’s left to say is, stand out, cherish those who love and support you, be kind… oh and go and watch the movie!

Claire Stinton is a final year BSc in Communication, Advertising & Marketing at Ulster University. She can be found on Twitter: @clairestintonn / Instagram: @clairestinton 

5 Things to do at Lake Garda

Lake Garda has been the most beautiful, relaxing and magical place I’ve ever been to so far on my journey’s.  Lake Garda is a spectacular lake located in Northern Italy, created during the Quaternary Ice Ages (1.5 million years ago).

When visiting Italy (in September), I stayed at Riva Del Garda located at the top of Lake Garda. It is surrounded by imposing mountains and sparkling blue water, and is known for its medieval towers, Renaissance churches, and narrow cobblestone streets.

What I loved most about Lake Garda was its picturesque villages, medieval castles and lakeside promenades that created a unique magical experience for me. So here are 5 things that I recommend you should try on your trip to Lake Garda:

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1.     Visit the Santa Barbara Church

The Santa Barbara Church is located up in the high mountains beside Riva Del Garda (the top of Lake Garda). The small Chapel to Saint Barbara was built in 1935 by the miners who worked on the conduits of the Ponale power plant. Its panoramic views are breath taking. It took me around 3 hours or so to go up and down to visit the church. Unfortunately we picked a day were the rain poured from the skies while we trekked up, but it made the adventure all the more memorable and exciting.

However, one think to note, when you first see it, it is so tiny from the town (almost like a dot) that you would think it is impossible to get to, and when you are walking it can be a little dangerous at times. But when you reach the top it really is a gift to the eyes and a feeling you’ll never forget!

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2.     Visit the picturesque villages

On my stay I visited two beautiful villages beside Riva Del Garda by boat called; Malcesine and Limone.

The picturesque Malcesine, framed for its medieval Scaligero Castle is magnificent. The charming village is surrounded by breath taking landscapes and embellished by architectural treasures. It has cobbled lanes and a breathtaking castle, crammed between the blue lake waters and the massive mountain ridge behind (Monte Baldo). If I were to get married abroad I think I would choose this castle in Malcesine because of its fairytale beauty.

There are pretty little squares, cafes and restaurants, and shops selling ice-cream, handbags, shoes, limoncello (a local drink) and clothes. The main harbour is typical of Lake Garda: small, attractive, filled with boats and lined with cafes. A short distance away is the old port, the Porto Vecchio, a quieter spot with good lake views, curious sculptures and more restaurants. There is also a cable-car running up to Monte Baldo which is highly popular and gets very busy as the day goes on. The trip in the cable car will take you 1,800 metres above sea level, with spectacular views. It is perfect for capturing an incredible view and for cyclists, walkers and paragliders.

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Limone, is another small village backed by lemon groves, with waterside cafes and cobbled streets lined with shops.

The heart of the old town is the little harbour, the Porto Vecchio (‘Old Port’). It is a very small town and when I went (in September) it was packed with tourists. However it is a peaceful and relaxing place to stop by and have a coffee or an ice-cream, to admire the lake views. Its narrow streets are lined with tourist shops along the shore and up the slopes behind. While you’re here you can also tour an old lemon grove, the Limonaia del Castèl or visit the small Chiesa di San Rocco church close to the old port.

One thing I might add is to avoid buying touristy items here, as you can get them much cheaper in the city. I made the mistake of buying a Venetian mask here and found them cheaper in Verona. Venetian masks are a centuries-old tradition of Venice, Italy. The masks are typically worn during the Carnival (Carnival of Venice), to hide the wearer’s identity and social status.

3.     Go cycling – hire a bike

There are so many bikes shops and so many people on bikes! Take advantage of your health and the weather and hire a bike out for the morning to enjoy a scenic cycle. We went mountain biking on Sentiero della Ponale beside Riva del Garda, and the views were amazing.

Although, there are so many routes to choose from ranging from beginners to advanced, you can go up into the mountains or around the lakes. Seeing Lake Garda by bike couldn’t be easier!

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4.     Paddle on Lake Garda

While my trip was on a budget, we took out a little paddling boat with a slide called a Pedalos to enjoy the lakes natural beauty. The clear and calm waters of the lake make it easy to unwind. Plus there were a lot of people also out kayaking , canoeing and on stand up paddle boards. Or you could always hire out a boat for the day and adventure down to the South side of the lake.

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5. Visit a Wine Vinery

On my trip I visited a beautiful vinery in the mountains called Villa Calicantus. We had dinner there as part of a tour group, and of course I was eating their delicious pasta. After dinner, went out to the vineyard for a wine (which was more like a few rounds of shots – because I tried them all), and listened to music amd talked. A very beautiful place!

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To sum up, Lake Garda is one of the most romantic locations of natural beauty, and is a MUST to go on to your bucket list for travelling (preferably with your partner).

 

Shannon Doyle is a final year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on Twitter: @shannond_761 / Linkedin: www.linkedin.com/in/shannon-doyle-28b827109 

Has PR lost all Credibility in 2018?

The term PR can unsurprisingly evoke a feeling of doubt in people’s minds. PR can be seen as way the media twist the truth in an attempt to deliver a certain message. The element of persuasion can sometimes overshadow judgement and cast a damaging light on PR. However this is not the case, PR today has emerged significantly from what people may relate it back to as propaganda. People are quick to criticise PR due to reports that PR shys away from persuasion as a form of propaganda as it can be argued that the purpose of PR is to manipulate opinions. In discovering the elements of professional and reliable information people can soon realise the credit associated through PR. The progress through the years proves that PR has become more credible through their relevant and trustworthy news sources.

 

It seems that anytime I tell someone I am doing a PR degree they recognise it as standing on street corners promoting clubs or creating publicly stunts for good advertising. It is not uncommon that PR can be misinterpreted as a means to sell or exploit. Fortunately this isn’t the case, PR has a lot more than just promotion and publicity stunts. One of the more famous stunts being the white Range Rover outside Harrods in 2016, which tactically used PR and advertising to promote their brand image for the new Revere Range Rover Vogue.

People often question what is PR and why is it needed. The PRCA describe PR as the way in which organisations communicate with the public, promote themselves and build reputation and public image (Prca.org.uk, 2017). PR is in fact the back bone to organisations positively communicating key messages to consumers. Every organisation no matter who small depends on their reputation therefore PR is needed to promote survival and success in the most competitive of industries.
The world of PR is chaotic and crazy but for all the right reasons. The PR industry invites you to experience things you never imagined and learn things you never knew. Credibility is merely a small element of PR that is unfortunately sometimes negatively portrayed. Influencers and brand ambassadors create the perfect platform for organisations to promote their brand messages to their target audience and building upon their reputation. Aristotle used the term Ethos throughout PR which is given to a character such as a celebrity endorser or influential figure which gives the organisation more credibility.

 

The intensity and multitude of information and messages throughout PR in today’s modern world are at an all time high. So of course there are elements of exaggeration within the media but more importantly there is logical information that the public can rely on. The truth is that PR is everywhere you go and it is nearly impossible to escape it. There is a mass of messages and promotions in every aspect of life and it is important that we use these opportunities effectively to communicate the right message.
However the right message may not always be that simple to communicate. PR may not always be controlled and positive PR can always turn in to negative PR, which is something to consider. NYPD proved this through their social media request of asking the public to send in positive pictures with the police, which of course didn’t last too long and were bombarded with negative images and PR.

 

Although, it can be certain that PR is focused on promoting an organisations image and reputation, there is so much more planning and preparation involved. Today’s PR professionals have to processes a variety of skills within a competitive workplace. PR practitioners support their consumers and the public by communicating messages truthfully and effectively, ultimately creating a mass of credible PR.

Caoimhe Conway is a 4th year Communication, Advertising and Marketing student at Ulster University, Jordanstown. She can be found on Twitter: @caoimhe_conway /  Instagram: caoimheconway / LinkedIn: https://www.linkedin.com/in/caoimhe-conway-bb0b03152/

Questions with Chris

Questions with Chris

Chris Love, a leading Public Relations Practitioner in NI and founder of LOVE PR, offers some insight into his views on what makes a good public relations campaign and some advice for new practitioners entering into the world of PR. 

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About Chris

Chris Love is a Fellow of the CIPR and a Chartered Public Relations practitioner. A former Chair of CIPR Northern Ireland, CIPR UK Council member and Professional Practices Committee member, Chris runs his own consultancy Love PR. He is a current member of the CIPR Fellows’ Forum and winner of CIPR NI PRide Awards Outstanding Independent Practitioner three times.

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What do you think are the fundamentals to a successful PR campaign?

“There’s no one guide that fits all approach, however by applying SMART objectives and using the PESO model, both will definitely help with the structure. I can’t emphasise enough the importance of setting objectives and then working towards expected outcomes. Always ensure the campaign is being measured throughout to ensure the campaign delivers what it set out to do”.

What is a favourite PR campaign of yours?

“A favourite PR campaign of mine is #missingtype for National Blood Week. NHS convinced big brands including Nando’s, Odeon, Waterstone’s and Daily Mirror to remove the A, B & O’s from their name to highlight the lack of people signing up to donate blood. Even the street sign on Downing Street took part. An extra 30,000 blood donators signed up in the first year of the campaign in 2015 and in 2016 the campaign was rolled out across 21 countries. The campaign was started as there were 40% fewer new blood donors in 2014 compared to 2004. The campaign was designed to strengthen the donor base for the future and it has definitely paid off”.

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What information would you give to young PR professionals today to advance in the workplace?

“PR is a management discipline and it’s important for our industry that practitioners are strategic in their thinking about the value PR can bring to a business”.

 

So, there you have it folks. Simple and to the point, these words of wisdom have obviously worked for Chris, and hopefully you can take something from it for yourself in the world of PR!

 

Lauren Toal is a final year BSc in Communication, Advertising and Marketing student at Ulster University, Jordanstown. You can follow her on Twitter @laurentoal5 or reach out on LinkedIn at  https://uk.linkedin.com/in/laurentoal.

Digital Strategy – Have You Got One?

Two words – digital strategy. What exactly is it, why do you need one and how do you get one? Want this explained for you without all the marketing gibberish? Read on.

Authors Karel Dörner and David Edelman broadly describe digital strategy as ‘ranging from being a general vision for change to the adoption of digital tools for improving interaction and marketing communications, to achieve overall organisation goals’.


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Is your organisation strategic in the way you use digital or do you just react?

A definite no-no for digital strategy is to use an ad-hoc approach to simply react with no defined purpose or strategy. If your company is doing this – then STOP or else be prepared for your competitors to eat your digital dinner.

Why should you digitally transform your organisation? Digital business is vital in our digitally savvy era for a company’s growth, customer relationships and overall success nowadays, no matter how big or small. Ultimately, companies without a digital strategy are directionless – they have no strategic goals for what they want to achieve online or who they are targeting with their content.

A good digital strategy will successfully use various online engagement methods such as social media management, blogs/bloggers, promotional emails and search engine optimisation (SEO). When these methods are combined with analytics, which measure their success, it can be extremely potent in increasing market share and delivering a strong ROI.

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What does analytics even mean? Basically, analytics measure engagement.

Using analytics to set specific goals and track your progress as you seek to reach your audience, alongside a cohesive strategy, allows you to effectively reach your target audience using the platforms they prefer.

Building the right brand image on the internet is the hardest thing for your company so it’s important you do it prudently. To keep your brand ahead of the curve you need to constantly update your content and strategy to reflect ever-changing consumer desires. Any digital strategy requires constant and consistent attention as change is the only constant.

So, you’ve read this far and are now wondering how to develop a digital strategy for your company? You’ll be glad to hear that it’s much simpler than it seems.

Money, money, money.At this point it is important to highlight how allocating not only a substantial initial investment but also a sufficient long-term budget to your strategy is crucial – namely for promoting social pages/tools, implementing marketing campaigns and investing in analytical tools.

The SOSTAC model is perhaps the most recognised and useful tool when it comes to planning marketing strategies.

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To be strategic your company must have specific objectives, based on completion of a situational analysis, which are aligned to your overall goals.When developing a digital strategy, it is essential to know your customers – what information can you identify on your current customers? What value proposition do you currently offer and what can be offered? Following this, a strategy can be further developed for how digital will be used to achieve these goals. All of this is done with an indication of how exactly success will be measured and voilà – you have yourself a digital marketing strategy.

Objectives for your strategy can include one or more of the following examples: do you want to increase awareness of your brand? Engage with the target audience? Build trust? Create ‘buzz’? Expand reach? Generate traffic? Increase market share? Increase sales? Achieve customer relationships management goals? You get the idea.

 Strategy answers the ‘how do we get there?’question and typically follows with customer segmentation and targeting alongside positioning and sequencing. Tacticsconsist of a clear channel plan detailing how exactly your company will reach set objectives. Actions detail the tactics and describes who does what and when. Then, control– performance must be monitored and analyzed, as highlighted in the above image of the model, to evaluate success and pinpoint how to improve your strategy.                                                                                                                                                                      

Some companies continue to shy away from adopting a digital marketing strategy, but I encourage you to invest in the channels of the future today to ensure you don’t fall behind.

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Amy Greer is a second year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on Instagram: @amyagreer & LinkedIn: linkedin.com/in/amygreerrr

PR, the Good, the Bad, and the Ugly

PR the bulletproof vest for the rich and famous, the lying politicians key to the white house, the reason we help others.

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Why is it whenever you mention PR, people automatically think of all the negatives behind the word? The bad that has come about because of it? The rich and famous pay a large team of PR Practitioners to protect them from the public eye. People like Harvey Weinstein have been protected, even after the monstrous things he has done. Companies like BP have been hiding in the shadows for years and then one day, like Harvey, things got out of control and stories were let out and reputations were destroyed. Tony Hayward would like his “life Back” after destroying the environment with his “little Oil Spill” and after saying things like that I don’t think we should let him have it back.

And I wont even go into the “bad and ugly” things we see in politics because we’d be here all day. But not all PR practitioners do these, what are seen as ‘immoral’, things. PR can be seen like people you have the good guy and the bad guy. Batman and The Joker. But what the good guy does surly out weighs all the things done by the bad guys?

Charities all work with a PR team to persuade people into donating, volunteering, helping. But then why is there such a negative view on persuasion by a PR practitioner. Propaganda is a word that usually comes hand in hand with PR but what is done isn’t lies or manipulation most of the time PR shows the public what is truly happening.

Those God-awful advertisements we see on TV about drink driving  and speeding are hard hitting but it shows the truth behind what happens when you get behind the wheel after consuming alcohol or if you break the speed limit. Its not lies or propaganda it’s the truth. Choosing to use such gruesome and traumatic visuals could have had a very negative effect, but the opposite happened as it scared many out of the notion… well we still have the odd idiot that will get behind the wheel… Here we can see a PR team using unusual (at the time) tactics to make an impact on the public in Northern Ireland.

Another campaign that has been a huge success for the past 33 years has been Band Aid. Every Christmas this single raises over £2 Million for famine relief per year. I’m sure that you are all sick of Christmas songs by now but this, I feel, is a great example of PR at its best. The song, written by Bob Geldof of the Boomtown Rats and Midge Ure of Ultravox, has been a huge success and a very strategic way to raise money. The song has been released a few more times by more current artists, the most recent one included artists such as, One direction, Paloma Faith, and Ed Sheeran. This campaign raises money every year and therefore is a huge success in my books. This is another example of the good PR does. So why are there so many negative connotations with regards to PR?

PR is an extremely important aspect of all major charities and without it many audiences wouldn’t be reached. So all in all I feel the good most defiantly outweighs the bad. Who cares if the spin doctors are meeting in dark alleyways, or if we are being persuaded to donate to Dogs Trust. Shouldn’t we be doing our bit anyway?

Tierna Garvin is a final year student on the BSc in Communication Management & Public Relations at Ulster University. She can be found on Twitter: https://twitter.com/MissTierna and on LinkedIn: https://www.linkedin.com/in/tierna-garvin-bbb3a0143/ 

 

Zuck Goes to Washington

Mark Zuckerberg, founder and CEO of Facebook, testified before Congress on the 10th and 11th of April, amid the recent Cambridge Analytica scandal, where it was found that more than 87 million Americans’ personal data were sold and misused for advertising purposes.

The five-hour-long sessions, where the members of the Senates’ and the Houses’ Committee grilled Zuckerberg, however, seemed to serve as an excellent opportunity for Senators, Congresswomen and Congressmen for some good ole political PR.

Each Senator had five minutes, Congresswoman and Congressman four minutes, to question Zuckerberg in the widely-broadcasted hearing. Due to the time constraints, no real probing and questioning could take place, so several members used the time available to them to appeal to their constituents and stakeholders instead. And frankly, time wasn’t the only limitation, as many of the questions also revealed the unfortunate fact, that a large number of the politicians don’t quite know how digital platforms work.

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The ‘invest in my constituency

Some members of the Committee brought up a strangely timed request for Zuckerberg and Facebook to support broadband coverage for rural areas in their constituencies – and by some, I mean at least four members.

Senator Capito of West Virginia: “My state, I’m from West Virginia, and thank you for visiting and next time you visit, if you would please bring some fiber because we don’t have connectivity in — in our rural areas like we really need, and Facebook could really help us with that.

Congressman Cramer of North Dakota directly asked Zuckerberg to consider investing in his district “Let me suggest that you look someplace perhaps in the middle of the North American continent for some people, maybe even your next big investment of — of capital could be in — in some place like, say, Bismarck, North Dakota.

The ‘I’m doing all the work

Others took a different approach and spoke about pieces of legislation they have worked on in the past or are working on at the moment to highlight their personal achievements and push their own agenda into the spotlight.

Here’s an example from Congressman Pallone of New Jersey: “Now, Congresswoman Schakowsky from Illinois and I introduced a bill last year that would require companies to implement baseline data security standards. And I plan to work with my colleagues to draft additional legislation.

Another example from Congresswoman Blackburn of Tennessee: “And you’re hearing there’ll be more bills brought out in the next few weeks. But we have had a bill. The BROWSER Act, and I’m certain that you’re familiar with this, is bipartisan.

Followed up by Congressman Lance of New Jersey: “Congresswoman Blackburn has mentioned her legislation. I’m a co-sponsor of the BROWSER legislation. I commend it to your attention, to the attention of your company. It is for the entire ecosystem. It is for ISPs and edge providers. It is not just for one or the other.

Clearly, Zuckerberg did not provide a straight answer to whether he would support any legislation, he avoided the question by answering along these lines: “in general, I think that that principle is exactly right. And I think we should have a — a discussion around how to best apply that”. At times, the viewer might have been confused whether it was a hearing or whether the members of Congress were competing for Zuckerberg’s attention and approval of their piece of legislation.

The ‘publicity stunt

Others took a completely different approach again and went for something that would grant them coverage.

Like Senator Durbin of Illinois, who seemed to be the first person to take Zuckerberg by surprise as he asked “Mr. Zuckerberg, would you be comfortable sharing with us the name of the hotel you stayed in last night? You could just see Zuckerberg’s mind trying so hard to work out what he was getting at before responding with a “No”. And it worked – this became one of the most picked up parts of the hearing.

But Senator Cruz’ (Texas) questioning was, without a doubt, the most memorable of all, as Cruz came hard for Zuckerberg, accusing Facebook of engaging in “a pervasive pattern of bias and political censorship”, suggesting that right-leaning users’ content gets censored because of the political bias of Facebook’s staff. Needless to say, Cruz became the Republicans’ hero of the day.

Props also seemed to be a popular tool in attracting some attention. Large printed images (yep, Diamond and Silk), infographics, Congressman Duncan of South Carolina even brought a copy of the Constitution that he gave to Zuckerberg at the end of the hearing – an excellent photo op.

Zuck’s pre-packaged image

Now let’s have a quick look at Facebook’s CEO’s performance. Zuckerberg kept repeating a few obviously rehearsed and carefully drafted statements, which were aimed to reframe Facebook’s image from an international corporation to a dorm room start-up that somehow got too big.SB2

What he said:

“The average American, I think, uses about eight different communication and social network apps to stay connected to people.

What he really said:

We’re not a monopoly.

What he said:

“So, from the beginning of the company in 2004 — I started in my dorm room; it was me and my roommate.

“I believe, to start a company in your dorm room and then grow it to be at the scale that we’re at now without making some mistakes.

“The history of how we got here is we started off in my dorm room with not a lot of resources.

What he really said:

We don’t want to be perceived as a large corporation, even though we are. We want you to think we don’t really know what we’re doing so you can’t blame us for making mistakes.

What he said:

I don’t come to Washington, D.C., too often. I’m going to direct my team to focus on this.

What he really said:

I’m only here because you made me, but that’s all you can expect from me.

What he said:

“My top priority has always been our social mission of connecting people, building community and bringing the world closer together.

What he really said:

We want you to think that we don’t even care about money – it’s all about the people.

What he said:

I’m not the type of person who thinks that there should be no regulation, especially because the Internet is getting to be so important in people’s lives around the world. But I think the details on this really matter.

What he really said:

We want regulation that won’t really limit us, but will keep up the perception that we are being socially responsible.

Will the Cambridge Analytica scandal really hurt Facebook? We’re yet to see. Everyone expected Zuckerberg to be sweating in the hot seat, but he got away fairly easily. He apologized for making a mistake, played the victim card well, but made no concrete promises or commitments. Zuckerberg vs. Washington, 2:0.

Silvia Bajlova is an MSc Communications and Public Relations student at Ulster University. You can follow her on Twitter and contact her on LinkedIn.