It’s not exactly new information that since Donald Trump became the 45th President of the United States, America hasn’t really improved as a nation, despite Trump’s presidential campaign slogan ‘make American great again.’ The majority of the decisions he’s made since winning the election has outraged most of the country, like his decision to ban

Reputation management is associated with many to be at the forefront of all PR communicative activities. But what happens when crisis strikes? The academic literature surrounding crisis management has detailed theories regarding how a PR practitioner should react when their organisation comes under fire. Benoit’s theory suggests deniability and often evasion of responsibility, while the

“It’s a Corbyn ting” – Stormzy Grime; London’s mash up of UK garage and jungle music. Rapid, syncopated breakbeats featuring jagged electronic sounds, with a gritty lyrical depiction of urban life narrating a grungy beat. But why, in 2017, did Grime have such an impact on politics? On 18th April 2017, Teresa May called for

Part One: The Social Influencer: Front Stage discusses Erving Goffman’s notion of dramaturgy and the construction of identity from a front stage perspective… join me for Part Two as I analyse the back stages of identity portrayal.  In 2013 social influencer Tammy Hembrow uploaded a bathroom selfie to Instagram, unaware that it would receive any likes

On Friday the 27th of January, KFC tweeted a video to advertise their new “Smoky Mountain BBQ” chicken. KFC’s advertising campaigns are renown to star their legendary mascot Colonel Sanders – however, in this recent video the star of the show is a female Colonel. The role of Colonel Sanders was taken up by Reba

Greggs recently caused a media frenzy by replacing baby Jesus with a sausage roll in the nativity scene in images to promote their £24 Christmas advent calendar. Each door in the advent calendar reveals festive scenes with a Greggs twist and a voucher to use in store. This prompted outraged reactions from Christians who did