Opening up about our mental health has always been considered a difficult topic. Up until recently, people were unaware of the meaning behind the term ‘Mental Health’ and what it involved. Understanding mental health and the issues that many people face is a relatively new concept. Thankfully, now in the 21st Century, people are becoming more

Like many people, I do await the Christmas TV ‘adverts’ around this time of year. It’s that time of the year where high street stores compete in the sphere of PR, Advertising, and Marketing, (and in most cases all three), for the most original Christmas idea – trying to encourage consumers to ultimately go to

How many posts have you read in the past week featuring the latest product which your favourite blogger just ‘cannot live without’? Or the number Instagram posts with someone promoting their newfound favourite brand of sunglasses that are a ‘must’ yet which you hadn’t even heard of until now? The advertising industry is in the

As one of the @CIPR_NI student ambassadors I have the pleasure of attending their events. This week I attended the Mobile Movie Making workshop hosted by the lovely Niamh MacCauley, Video Marketing Officer at Purple Dot Videos (@DgnEnterprise). Before attending this event I always thought of myself as a wiz at making movies, mostly for

L’eau de Chris When Chris Hughes (one of this year’s Love Island stars, for those who managed to stay away) took to social media to announce he would be launching his first ever product with Topman last week it initially generated a lot of mixed reactions. The product called L’eau de Chris is described by

As many of the posts on this blog have explored, social media can be an excellent tool for communicating with customers and promoting your brand. This, however, is dependent on how the brand utilises it. On Tuesday, October 17th, a Twitter user by the name of Heather Peacock (@heatherpea) posted an image of a sign

Is your company using digital platforms such as Facebook, Twitter and Instagram in order to reel in more interest in your product or service? They are? Ok. Now ask yourself, is your company using digital platforms effectively? ‘Digital strategy’ can be summarised in seven words – “achieving marketing objectives through applying digital technologies” (Chaffey and