As many of the posts on this blog have explored, social media can be an excellent tool for communicating with customers and promoting your brand. This, however, is dependent on how the brand utilises it. On Tuesday, October 17th, a Twitter user by the name of Heather Peacock (@heatherpea) posted an image of a sign outside of a school, stating “Skinnypigs will make you look better naked”.
— heather peacock (@heatherpea) October 17, 2017
Heather questioned how a school might not be the most appropriate place for this content; and another user by the name of Sarah (@sarahdavywrites) echoed her sentiment, going on to suggest how these types of statements can translate into body shaming.
The company in question responded. It got messy.