It’s one of the most basic tenets of the whole PR game, and one that’s shared with much of the corporate world, the principle of SWOT. For those of you who haven’t had it implanted in your head by a succession of lectures, meetings and briefings, it stands for Strengths, Weaknesses, Opportunities and Threats, which
Tag: Crisis Management
In this day and age, there is an ever-growing need for organisations to pursue some sort of online presence to try and expand their ability to target and communicate with customers. Social media has accentuated this ability and thus has begun the age of instant communication to and from the once powerless consumer. Most organizations
Huge waves strike the harbour wall and lighthouse on October 16, 2017 as Storm Ophelia hits the UK and Ireland So as I’m sure you’re aware, on Monday 16th October, 2017, a hurricane named Ophelia paid a visit to our beautiful little island. Now for most of us the weather didn’t really affect our day-to-day
It is no secret that Ryanair has come under scrutiny in the past, however, this tops them all. The budget airline giant has created a great deal of chaos with cancelling many of its flights. Thousands of passengers were left disappointed to not be going on their holidays, or worse, left stranded in foreign countries
“Warm and welcoming is who we are”… is it really? The events that took place on the 9th of April 2017 at O’Hare International Airport may suggest otherwise. If you do not remember the incident, allow me to refresh your memory; a passenger who was travelling with United Airlines was forcibly ‘dragged’ off the plane by
In my first blog I stated I would cover the ‘state of the profession’ but we’re all meant to learn from each other, right? One of the best ways to learn is by making mistakes, right? We all make mistakes, right? Right. Well, I made a big one. Take yourself back, Thursday 7th December at
Over the past four weeks, Harvey Weinstein has joined the ever-growing list of men who apparently can’t keep their hands off women. This list includes President Clinton, President Trump, Bill Cosby and Roman Polanski, men who don’t know how to behave as Gentlemen. How did a culture of silence build up around Harvey Weinstein? The
As many of the posts on this blog have explored, social media can be an excellent tool for communicating with customers and promoting your brand. This, however, is dependent on how the brand utilises it. On Tuesday, October 17th, a Twitter user by the name of Heather Peacock (@heatherpea) posted an image of a sign
Just a few weeks ago I was packing my bags, preparing to head off on a little bit of an adventure in Asia. My brother, who has lived in South Korea for five years now, had invited me to visit him in Seoul, where he’s currently settled. And although it meant missing one or two
Pourquoi, the French word meaning why. A question that I’ve been asking myself several times since moving from Toulouse, situated in the sunny South of France back to the cold, rainy hills of Donegal. I was happy there, felt settled and have made some lifelong friendships. One word stands out in that sentence to me.