As one of the @CIPR_NI student ambassadors I have the pleasure of attending their events. This week I attended the Mobile Movie Making workshop hosted by the lovely Niamh MacCauley, Video Marketing Officer at Purple Dot Videos (@DgnEnterprise). Before attending this event I always thought of myself as a wiz at making movies, mostly for

When someone says the name Burger King what do you think of? Fast food, unhealthy food, convenience? But what about anti bullying? It is not a connection that I would have originally made myself however, as part of anti-bullying month Burger King did a PR stunt in an undisclosed restaurant in LA where hidden cameras

As I passively scrolled through my Twitter feed, I stumbled across a post regarding a situation that initially appeared somewhat passive. A few clicks later and I’m intrigued by a simple, yet subtly clever, PR move. For me, it is the fitting reminder that we, as PR practitioners, need to make the most of every

Friday 13th may be unlucky for some, but for many of Northern Ireland’s PR practitioners, the night ended in trophies, applause and possibly some sore heads in the morning! For the past 18 months, I have had the privilege of sitting on the CIPR NI Committee as a Student Ambassador. During my time I have

Unless you’ve been living under a rock you’ll have seen how badly Theresa May’s speech to the Conservative Party Conference went. First off let’s reiterate just how important the leader’s speech is at any political conference. It’s the only bit anyone outside the conference really pays attention to. In recent years they’ve become dull because