Is your company using digital platforms such as Facebook, Twitter and Instagram in order to reel in more interest in your product or service? They are? Ok. Now ask yourself, is your company using digital platforms effectively? ‘Digital strategy’ can be summarised in seven words – “achieving marketing objectives through applying digital technologies” (Chaffey and
Tag: Creativity
We all know the saying, “a picture is worth a thousand words,” and as an amateur photographer I firmly believe in this. So in Public Relations why should this be any different? How often do you flick through a newspaper or magazine and a photograph catches your eye? Or how often does the photograph encourage