As it is Christmas, I have been brought back to this time last year. Firstly, a bit of background to what I was actually doing this time last year would help. Whilst studying Communication, Advertising and Marketing there is a year free to complete work placement. I chose this route within my four years at

For most, the first sign of Christmas is when the clock strikes midnight on Halloween night and all advertisers know this means the deluge of Christmas adverts will begin, and with that the competition of who has the best advert of the Christmas season? Over the years there have been many ones that have resonated and

Admit it, there’s always one that gets you…  We all know that come October time the Christmas TV advertisements begin to make their way onto our screens, perhaps a pleasant reminder that the festive season is upon us? or perhaps not in some cases. Each year, large companies, department stores, food and drink brands, retailers,

We all want to see ourselves as somewhat ‘superheroes’ in whatever profession we find ourselves in. Something which we can be proud of when some asks the question, what is it you do for a living? Some are doctors, some are nurses, firemen and women, others, well others are PR practitioners. What is a PR

As a final year student, I am currently writing my dissertation. The topic I chose to explore was Public Relations and Lobbying within the agriculture industry, as the recent news topics sparked my interest as a farmer’s daughter.   2015 saw the farming income for Northern Ireland fall from £311.8m to £182.5m, which was largely

“Have you seen those smoothie bowls on Instagram that Natasha Oakley ate in Seminyak?” It’s December 2016, and I’ve been exposed to 11 travel blogs today. Yes, I’ll admit that this is probably because I spend far too much time on social media, but it’s an undeniable reality that travel bloggers are being put on