So, here it goes …
I am Kathryn Bigger, lover of fashion, PR (shocker) and collecting cacti.
As a third-year student studying Public Relations and Communications I have certainly learnt a lot about myself and most importantly what I am capable of. If you too have a love for all things PR, Fashion and Cacti (Avocados are so overrated) then I know you will feel right at home here. My mission is to provide insight into the wonderful world of PR and to let you know that it is OK to mess up along the path of reaching your goals. Trust me, this is a tough industry and the more you learn to dust yourself off, pick yourself up and progress forward the better!
When I thought about writing my own content I have in some ways been put off by the negative stigma that surrounds the blogging network. Within Northern Ireland word spreads faster than I can spread Nutella on toast (true bill folks). Just like our small but widely diverse communities, our NI blogging network is tightly knit. Those who fail to understand the network are quick to judge, it is nice to be nice (I see you keyboard warriors). It is time that we focused on the positives by supporting those who are confident, courageous and creative enough to showcase their lives online – You go Glen Coco!
I will let you into a little secret, a secret that I am slowly learning to share… I wear my heart on my sleeve. Some believe that to work in PR you must be utterly glamorous, cut-throat and super confident. This is NOT the case. One of the many reasons why I decided to write this blog was to share with you that it is absolutely OK to be yourself. You can remain successful by being humble. Climbing the slippery ‘social ladder’ in PR may seem daunting at first, however my best piece of advice is to remain true to yourself. Let success be your noise!
Communication is KEY. I am pretty sure that if my friends and family had to write one thing about me they would jot down immediately that I LOVE to talk (just as my phone bill would suggest). Whilst chatting for hours may not be your cup of tea it has helped me immensely in the world of PR. Making solid connections with clients is vital, it not only boosts morale but will help you to nurture new and existing relationships. Ok, so we are all capable of communicating but what is that magic ingredient that brings our ideas and conversations to life? CREATIVITY (Yes, this word deserves capitals because it is the Queen of sass).
We are created to create. I love to communicate through illustration, just as the saying goes ‘a picture is worth a thousand words.’ The moment I put paintbrush to paper the world around me stops. Being able to express my thoughts and feelings on a blank canvas is the most rewarding feeling. One simple, understated design can progress into something rather beautiful.
So, discover what you are good at and make it work for you. Exercise your talents and remember stay true to who you are. Authenticity is an extremely attractive characteristic; only you can determine your own success!
Kathryn Bigger is a third year student on the BSc in Communication Management & Public Relations at Ulster University. She is currently undertaking her placement year at Marks Design Collective. Kathryn can be contacted on: Instagram – the_fashion_fairypr / Twitter – @KatieB_05 / LinkedIn- Kathryn Bigger.