American football, the Halftime Show, and legendary advertisements, a.k.a. the PR dream. Following Super Bowl 51, it is worth examining this annual sporting event as the golden PR opportunity that it is.
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Twitter is considered one of the main social media platforms, alongside Instagram, Snapchat and Facebook. The platform, launched in March 2006, is based around online news and social networking. As of quarter four in 2015, the company posted a net income of $7 million. Twitter is everywhere, in this day and age it almost impossible to use
Celebrity Endorsements have been used by businesses for years as a way of creating likability and trust; both for the company and in the company’s product. Some great examples of this include Cheryl Cole and L’Oréal, David Beckham and H&M, and Michael Jordan and Nike. This practice has evolved in recent years to include a
In recent days, US President-elect Donald Trump has had to battle unverified allegations which have derived from a leaked dossier created by a Washington-based opposition research firm, branding them “fake news”. Yet despite the document’s claims being wholly unverified, the story remained at the top of Facebook’s algorithm, and has led to a growing amount
“Have you seen those smoothie bowls on Instagram that Natasha Oakley ate in Seminyak?” It’s December 2016, and I’ve been exposed to 11 travel blogs today. Yes, I’ll admit that this is probably because I spend far too much time on social media, but it’s an undeniable reality that travel bloggers are being put on
Merry Christmas everyone! It’s December which means I can officially talk about Christmas without annoying anyone (disregard my last blog post done in November…whoops). I have recently started an internship which I absolutely love and which has also kept me unbelievably busy seeing as a lot of their fundraising is centered around Christmas. Drawing on
With over 1 billion unique views every month, YouTube is one of the largest and most valued websites we have access to. Once started as a dating website, it has turned into a video sharing website worth more than $70 billion as of 2015. In 2005 the website was purchased by Google and in 2006 it
Advertising and Public Relations are two very different things. While advertising is a paid announcement shared on various media outlets, PR is a strategic communications process that works on building relationships for the company. HOWEVER, having said that, when advertising becomes a sort of company tradition it could also be important for the company’s
Hi everyone, my name is Alex Slaine and this is my first blog post for the PR Student Blog and I thought I would take this opportunity to explain how I came about deciding to study Communication, Advertising and Marketing at UUJ. During my GCSE’s I was set on becoming a journalist, ether working for
As a current final year Communication, Advertising and Marketing student, and having recently completed a year’s Regional Communications placement at The Walt Disney Company EMEA in London, I’ve come to appreciate the key inner workings of the PR industry that can only really be discovered outside of the lecture theatre, and on the job. Increasingly,