Fashion is a market that thrives on evolution. Every season, we explore a new trend, influenced by ever-changing pop culture, runway design and brand marketing. The fashion industry is equipped to deal with fast paced universal change. Although, I am not so sure they had anticipated a global pandemic that would overturn the world. COVID-19
Year: 2021
Picture the scene; just finished a long day of lectures and finally completed that assignment you’ve been working tirelessly on all week. You’ve got a cup of tea in hand and are ready to switch on the TV to watch the final episode of your favourite Netflix series that you’ve been totally consumed with for
It is estimated that five million tonnes of plastic is used every year in the UK, nearly half of which is used in packaging. Plastic waste often does not decompose and can last centuries in landfill or in the natural environment, which in turn can pollute rivers and oceans, soils and harm the creatures that
It is no secret that the social media platform has taken us all by storm over the past year, but what sets TikTok apart from all the others and where does your brand fit on the platform (if at all)? Let’s go back to the start. Vine has been and gone, the mums/Karens have taken
If 2020 has taught me anything, it is that you never truly know what is around the corner. Imagine this time last year, your friend sat you down and said that we will live the majority of the year in some sort of lockdown, masks were mandatory in public, and we might not be able
Over the last few years, the ‘perfect’ body image no longer seems to exist. As a society we have learnt to embrace the diversity of women’s bodies, loving every shape, size and skin colour there is. The trend of being supermodel skinny is slowly dying and women are realising to love all the little imperfections
Creating marketing activity that has global synergies In January 2020, I was fortunate enough to take a trip down to Dublin’s fair city. I visited some tourist attractions including Trinity College and St Stephens Green, but for me the highlight was the infamous Guinness Storehouse. Since its opening in the year 2000, the Guinness Storehouse
Within the last 5 years, social media has taken off more than anyone could have ever expected. Platforms such as MySpace and Bebo eventually gave way to today’s big 6 – Facebook, Instagram, Twitter, Snapchat, YouTube and TikTok. Social media was initially created to connect with friends that aren’t nearby and has quickly turned into
Creating a marketing campaign is no easy job for a business especially now within the current times where anything can for viral within a matter of minutes. So when businesses are faced with marketing a product or an element of their company they have to take extra caution that they won’t upset or offend anyone
Using social media influencers as a marketing tactic is a very popular and effective method to reach a large audience and increase brand awareness. Credibility, attractiveness, and relatability are among the key indicators of an influencer’s ability to influence. The rise in social media has changed media consumption massively as the years have went on.