If you have previously stayed in any of the chain of luxury hotels owned by Hastings Hotels Ltd, then you will undoubtedly be familiar with the little smiling rubber duck that waits patiently to greet you on your arrival to your room. The duck phenomena first originated in a warehouse of an organization called Bluestep Solutions.

In todays modern day era, we are bombarded with marketing messages that we the public receive on a daily basis. It would be important for any person or business to have some sort of effective digital strategy set in place, to ensure they are reaching the correct consumers without barriers, but is it important to

You aren’t to know this but, much like myself, my mum was also a mature student. When my siblings and I were growing up mum was studying Communication, Advertising and Marketing at the very institution where I’m now studying Communication Management and Public Relations. My point? Well, basically, what I’m saying is, when we were