Earlier this month, Iceland unveiled their Christmas TV ad for 2018 in partnership with Greenpeace which told the story of ‘Rang-tan’, an Orangutan seeking refuge after humans had destroyed his home and killed his mother in pursuit of Palm Oil. The poignant, ethical and yet simple animation had high hopes to deliver a clear message

When it comes to modern day businesses, Digital marketing is leaps and bounds ahead of all other forms of advertising. It’s expensive – companies are spending up to 1.5bn on Instagram alone – but its effectiveness means that big businesses have no hesitation in investing time, money and effort into it. So where’s all that money